New Holland Straddle Tractor Concept wins German Design Award 2023
2022年12月15日 - 7:00PM
London, December 15, 2022
The Straddle Tractor Concept from New Holland
Agriculture, a global brand of CNH Industrial, has won the gold
medal for Excellent Product Design at the German
Design Awards 2023. This prestigious award is given by the German
Design Council (est. 1953) to products that display outstanding
innovation and a seamless marriage of form and function.
New Holland partnered with Pininfarina, the
internationally renowned design house, to develop the Straddle
Tractor Concept. The tractor is designed to tackle the demanding
constraints posed by narrow vineyards – which are renowned for
producing high-quality, high-value wines from grapes grown in rows
less than 1.5 meters wide, often on steep slopes. Inspired by the
shape of a champagne flute, the design of the tractor is a tribute
to our grape-growing customers.
The concept has also been created as
ready for electric traction. This
reflects New Holland’s commitment to more productive and
sustainable agriculture, and its focus on alternative fueled
machines for a better future.
This award is the latest recognition of the
Company’s continued excellence in industry-leading design and
innovation.
Watch the video
here: bit.ly/NewHollandStraddle
CNH Industrial (NYSE: CNHI /
MI: CNHI) is a world-class equipment and services company. Driven
by its purpose of Breaking New Ground, which centers on Innovation,
Sustainability and Productivity, the Company provides the strategic
direction, R&D capabilities, and investments that enable the
success of its global and regional Brands. Globally, Case
IH and New Holland Agriculture supply
360° agriculture applications from machines to implements and the
digital technologies that enhance them; and CASE
and New Holland Construction Equipment deliver a
full lineup of construction products that make the industry more
productive. The Company’s regionally focused Brands include:
STEYR, for agricultural tractors;
Raven, a leader in digital agriculture, precision
technology and the development of autonomous systems;
Flexi-Coil, specializing in tillage and seeding
systems; Miller, manufacturing application
equipment; Kongskilde, providing tillage, seeding
and hay & forage implements; and
Eurocomach, producing a wide
range of mini and midi excavators for the construction sector,
including electric solutions.
Across a history spanning over two centuries,
CNH Industrial has always been a pioneer in its sectors and
continues to passionately innovate and drive customer efficiency
and success. As a truly global company, CNH Industrial’s 37,000+
employees form part of a diverse and inclusive workplace, focused
on empowering customers to grow, and build, a better world.
For more information and the latest financial
and sustainability reports visit: cnhindustrial.com
For news from CNH Industrial and its Brands
visit: media.cnhindustrial.com
Media contacts:
Rebecca Fabian |
Anna Angelini |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)7725 826 007 |
mediarelations@cnhind.com
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CNH Industrial NV (NYSE:CNHI)
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CNH Industrial NV (NYSE:CNHI)
過去 株価チャート
から 7 2023 まで 7 2024