Woodford Reserve Bourbon to Be Presenting Sponsor of the Kentucky Derby®
2017年10月25日 - 11:15PM
ビジネスワイヤ(英語)
Brown-Forman Expands Partnership with
Churchill Downs®
Beginning in 2018, America’s greatest horse race will be
referred to as “the Kentucky Derby presented by Woodford Reserve.”
Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) announced today that
it is entering into a multi-brand, multi-year partnership with the
Kentucky Derby® and Churchill Downs®.
The Kentucky Derby sponsorship agreement between Churchill Downs
and Brown-Forman is a five-year agreement. The company’s Woodford
Reserve Bourbon will be the official presenting sponsor of the
Kentucky Derby. Woodford Reserve has been the “Official Bourbon of
the Kentucky Derby” since 1999 and sponsor of the Turf Classic
Stakes race on Derby Day since 2000. The new agreement elevates the
relationship, cementing Woodford Reserve and Thoroughbred horse
racing’s long relationship.
“We are thrilled to be making this announcement
and look forward to furthering our relationship with the Kentucky
Derby and Churchill Downs,” said Paul Varga, Brown-Forman,
Chief Executive Officer. “The Kentucky Derby is a legendary horse
race and one of the premier sports experiences of any kind and we
believe putting together two of Kentucky’s finest – Woodford
Reserve and the Kentucky Derby – is a natural fit. We couldn’t be
more excited to be an integral part of the celebration that is the
Kentucky Derby.”
The Kentucky Derby, which holds the distinction of being
America’s oldest continuously-held sporting event, has been run
without interruption at Churchill Downs since the track’s first
race meet in 1875. The race for 3-year-old Thoroughbreds offers a
$2 million-guaranteed purse. The 144th running will take place on
Saturday, May 5, 2018.
“Brown-Forman has been an incredible partner of our company for
more than 30 years and it is extremely gratifying to expand our
relationship with this agreement to establish its Woodford Reserve
bourbon as the presenting sponsor of the Kentucky Derby,” said Bill
Carstanjen, chief executive officer of CDI. “Our companies share
Kentucky as their birthplace and each has developed brands that
have achieved international success and earned reputations for
excellence. The Kentucky Derby and Churchill Downs have recorded
significant growth in recent years and we’re confident that the
expansion of our ongoing partnership with Brown-Forman is an
important step in the continued growth of the Kentucky Derby as a
premier international entertainment event.”
On Derby Day, Woodford Reserve will be an integral part of the
unmatched celebratory experience of the Kentucky Derby. Woodford
Reserve will leverage all of the partnerships associated with the
Kentucky Derby, Churchill Downs, and the Road to the Kentucky
Derby, including the NBC tie-in and signage throughout the
track.
Woodford Reserve will be the presenting sponsor of the Road to
the Kentucky Derby, the series of 37 points races that determine
the eligibility of horses to compete in the race.
Additional Brown-Forman brands will take part in the
sponsorship, including Old Forester returning as the “official mint
julep of the Kentucky Derby” and a sponsor of Thurby (Thursday of
Derby week). Those details will be announced at a future date.
For nearly 150 years, Brown-Forman Corporation has
enriched the experience of life by responsibly building fine
quality beverage alcohol brands, including Jack Daniel’s Tennessee
Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey,
Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack
Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford
Reserve, Old Forester, Canadian Mist, Herradura, New Mix,
Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and
Slane. Brown-Forman’s brands are supported by over 4,700 employees
and sold in more than 165 countries worldwide. For more information
about the company, please
visit http://www.brown-forman.com/.
Churchill Downs, the world’s most legendary racetrack, has
conducted Thoroughbred racing and presented America’s greatest
race, the Kentucky Derby, continuously since 1875. Located in
Louisville, the flagship racetrack of Churchill Downs Incorporated
(NASDAQ: CHDN) offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 144th running of the
Kentucky Derby on May 5, 2018. The track’s 2017 Fall Meet is
scheduled for Oct. 29-Nov. 26. An eight-time host to the Breeders’
Cup World Championships, Churchill Downs will again be the site of
that event on Nov. 2-3, 2018. Information is available at
www.ChurchillDowns.com.
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Brown-Forman CorporationPhil Lynch, 502-774-7928Vice
PresidentDirector Corporate Communicationsand Public RelationsorJay
Koval, 502-774-6903Vice PresidentDirector Investor Relations
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