Universal Studios Hollywood Provides Backstage Pass to Theme Park's 'Halloween Horror Nights' Via Twitter and Facebook as Event'
2009年7月24日 - 12:00AM
PRニュース・ワイアー (英語)
UNIVERSAL CITY, Calif., July 23 /PRNewswire/ -- For the first time,
Universal Studios Hollywood is offering fans behind-the-scenes
access to its terrifying and highly anticipated "Halloween Horror
Nights" through social networking sites, Twitter and Facebook. Via
Twitter, "Halloween Horror Nights'" Creative Director John Murdy
will reveal exclusive information on @HorrorNights as he "tweets" a
running creative chronicle of the celebrated event's design,
casting and production, among other eagerly awaited nuggets of
information. Through the event's Facebook page, "Halloween Horror
Nights - Hollywood (Official)," fans are invited to become a part
of the process with regular updates, exclusive content highlights
and an opportunity to interact with one other. Through Murdy's
creative direction, "Halloween Horror Nights" - Southern
California's most terrifying Halloween event - pairs Hollywood's
top entertainment scenic and special effects artists with a cast of
thousands. The event brings great films from the horror genre to
life with shockingly scary "live" experiences within the theme park
and via the "Terror Tram" on the movie studio's famed back lot.
Joshua Cole, VP, Interactive Marketing, Universal Studios
Hollywood, noted: "'The 'Halloween Horror Nights' event is an ideal
fit for social media. Our guests eagerly await the highly
experiential event with an increasing thirst for information. We're
excited that for the first time, we're able to offer them
instantaneous news and access to the event via Twitter and Facebook
with insight from Creative Director, John Murdy, who will
communicate directly with fans who share his passion for the horror
genre." This year, "Halloween Horror Nights" will present all-new
"live" experiences based on one of the all-time biggest box-office
horror franchises, SAW, per an agreement among Universal Studios
Theme Parks, Lionsgate and Twisted Pictures. All-new mazes, scare
zones and new shows will be featured. Follow Creative Director,
John Murdy on Twitter: twitter.com/HorrorNights. Become a fan on
Facebook: "Halloween Horror Nights - Hollywood (Official)" About
Twisted Pictures: Twisted Pictures is helmed by Mark Burg and Oren
Koules, and is the horror/thriller division of their company
Evolution Entertainment. SAW, one of the most profitable films of
2004, was the first picture released under the Twisted banner. In
2005, Twisted Pictures produced SAW II, which opened at #1 on
Halloween weekend and became the year's highest-grossing horror
film. Halloween 2006 saw the release of SAW III, which opened at #1
in North America, the U.K. and Australia. The company also produced
DEAD SILENCE by SAW creators James Wan and Leigh Whannell for
Universal Pictures. Other Twisted Pictures releases include the
horror/thriller CATACOMBS, which premiered in October 2007, and SAW
IV which opened # 1 at the box-office on October 26, 2007 with a
total of $31,750,000. The latest chapter in the SAW series, SAW V,
opened with $30 million dollars the weekend of October 24, 2008,
pushing SAW to the top of the list as the #1 horror franchise of
all time. In addition, REPO! THE GENETIC OPERA premiered in
November 2008 with fans immediately branding it "an instant cult
classic". About Lionsgate: Lionsgate is the leading next generation
studio with a strong and diversified presence in the production and
distribution of motion pictures, television programming, home
entertainment, family entertainment, video-on-demand and digitally
delivered content. The Company is leveraging its content leadership
and marketing expertise to create a multiplatform global industry
leader in entertainment through the recent acquisition of TV Guide
Network, one of the 25 most widely distributed cable networks, the
recent acquisition of TV Guide.com, a premier content and
navigation portal, partnerships that include the FEARnet branded
VOD and Internet horror channel with Sony and Comcast, the expected
fall 2009 launch of EPIX, a new premium entertainment channel with
partners Viacom and MGM, investment in the leading young men's
digital distribution platform Break.com, ownership of the premier
independent television syndication company Debmar-Mercury and an
alliance with independent filmed entertainment production and
distribution company Roadside Attractions. The Company is a market
share leader at the North American theatrical box office for
calendar 2009 due to recent theatrical box office successes such as
TYLER PERRY'S MADEA GOES TO JAIL, the second highest-grossing film
in Lionsgate history, MY BLOODY VALENTINE 3D and THE HAUNTING IN
CONNECTICUT. Other recent successes include SAW V, RELIGULOUS,
FORBIDDEN KINGDOM, RAMBO and THE BANK JOB. Lionsgate has forged a
strong position in television with the production of such
critically-acclaimed series as "Mad Men," "Weeds" and "Crash," the
distribution of Tyler Perry's "House of Payne," "Family Feud" and
"South Park," and upcoming shows including Tyler Perry's "Meet The
Browns" and "The Wendy Williams Show." In addition, the Company's
home entertainment business, propelled by such recent DVD successes
as TRANSPORTER 3, SAW V and TYLER PERRY'S THE FAMILY THAT PREYS, is
the industry leader in box office-to-DVD conversion rate and has
market share of nearly 8%. Lionsgate handles a prestigious and
prolific library of approximately 12,000 motion picture and
television titles that is an important source of recurring revenue
and serves as the foundation for the growth of the Company's core
businesses. The Lionsgate brand remains synonymous with original,
daring, quality entertainment in markets around the world. For more
information on Lionsgate, please visit: http://www.lionsgate.com/.
About Universal Studios Hollywood: Universal Studios Hollywood, The
Entertainment Capital of L.A, includes a full-day, movie-based
theme park and Studio Tour; the CityWalk entertainment, shopping
and dining complex; the Universal CityWalk Cinemas; and the Gibson
Amphitheatre concert and special event venue. The theme park
features such groundbreaking attractions as "The Simpsons Ride ,"
"Revenge of the Mummy - The Ride," "Shrek 4-D(TM)," "Jurassic Park
- The Ride," and the world-renowned Studio Tour, which takes guests
behind-the-scenes of such landmark TV and movie locations as Steven
Spielberg's "War of the Worlds." More information please visit:
http://www.universalstudioshollywood.com/. Media Website:
http://media.universalstudioshollywood.com/ DATASOURCE: Universal
Studios Hollywood CONTACT: Eliot Sekuler, +1-818-622-6896, , or
Audrey Eig, domestic, +1-818-622-2962, , or Trana Pittam, int'l /
online, +1-818-622-5985, , all of Universal Studios Hollywood Web
Site: http://www.universalstudioshollywood.com/
http://media.universalstudioshollywood.com/
http://www.lionsgate.com/
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