VWPT Viewpoint (MM)

Unicast by Viewpoint (NASDAQ: VWPT), a leading Internet marketing technology company, today announced the launch of two premium rich media products created for FOXSports.com on MSN. The Unicast Active Header and Push Down Expandable products are currently running on the home page of FOXSports.com on MSN. The Unicast Premium Rich Media (PRM) formats will help FOXSports.com to better monetize the property, while offering engaging interactive ads with increased performance for their clients. FOXSports.com on MSN selected Unicast for its innovative rich media technologies, which enable the creation of high-end ad units providing marketers with cutting edge formats that cut through the online advertising clutter. The new custom ad formats illustrate Unicast�s commitment to driving innovation in the rich media marketplace through the ongoing creation of new, exciting, and more engaging ad formats. Capitalizing on emerging trends, these custom formats present increased interactive functionality and user-controlled viewing options, which offer a better experience for both marketers and their target audience. Active Header � The Unicast Active Header on FOXSports.com on MSN is a rich media ad unit that expands over the FOXSports.com navigation header, allowing the publisher to monetize additional advertising real estate. The ad content appears in the header and then slowly dissolves behind the FOXSports.com messaging. The Active Header can be replayed by the end-user and is clickable throughout the duration of the ad. See the ad: http://www.unicast.com/products/msn_foxsports_active_header/ Push Down Expandable � The Unicast Push Down Expandable products for FOXSports.com on MSN are highly-engaging formats that improve the performance of traditional banner advertising by increasing advertising real estate without interfering with the user�s browsing experience. As users interact with the ad, the ad expands and pushes down the content of the page. When the user rolls away from the ad, the ad transitions back into its original state. The content of the ad unit can be updated dynamically for better campaign flexibility and optimization. See the ad: http://www.unicast.com/products/msn_foxsports_pushdown/ The Unicast Push Down Expandable and Active Header ad units are highly customizable and offer data capture functionality, as well as reporting and engagement tracking. This provides advertisers and publishers access to detailed campaign metrics that can be used to optimize the campaigns in real time. �We selected Unicast because of their innovative, high end rich media formats and the company's overall emphasis on using technology to drive the online ad industry's most creative campaign executions,� said Rob Bennett, General Manager of Entertainment, Video and Sports for MSN. �Working with Unicast gives our network of marketers a platform for delivering the most engaging and effective ad formats on the market. Unicast's ad formats will also help us to both better monetize our ad inventory and enhance the quality of our site's user experience." "Unicast's�products�enable�top brands to deliver the type of flexible and engaging�marketing campaigns�that are perfectly suited�to�the millions of passionate sports fans that visit FOXSports.com on MSN every month," said Gary Larkin, Vice President of Sales for FOX Sports Interactive. "These new ad units complement our newly-redesigned site�and match�our premium content with a suite of premium advertising options for our clients." "We are very pleased to be working with MSN and FOX Sports.com, as they are both extremely progressive in their adoption of high end rich media,� said Jason McKay, vice president of Unicast. �We are always looking for new ways to help publishers use technology to enhance their online properties to make them more attractive to advertisers. This is why our Premium Rich Media (PRM) products are the perfect fit for MSN and FOX Sports.com.� �Our focus has always been on creating the most flexible rich media and video ad platform in the industry,� said Patrick Vogt, CEO of Viewpoint. �What we have delivered truly helps advertisers and publishers improve the ROI for their business. We believe that 2007 is the tipping point for the integration of richer, more interactive online advertising, and Unicast will continue to be at the forefront of this game-changing trend.� ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint�s creative services group; Unicast, Viewpoint�s online advertising group; and KeySearch, Viewpoint�s search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com. The company has approximately 100 employees principally at its headquarters in New York City, with additional offices in Los Angeles, CA and in Austin, TX. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright � 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.