Representing Black Truth, iOne Digital will
illuminate Black Voices Through Innovative Storytelling and
Experiences.
NEW
YORK, Jan. 30, 2023 /PRNewswire/ -- iONE Digital
(formally known as Interactive One), the leading digital media
company creating and distributing premium content for Black and
urban lifestyle enthusiasts, is proud to announce the dawn of a new
era in its consistent evolution. iOne Digital's dynamic portfolio
of media brands deliver entertaining, engaging, culturally and
socially aware original content from a fresh perspective connecting
with over 24 million unique monthly visitors. This year, Urban One
has rallied around the relaunch of the iONE Digital brand to
integrate and maximize synergies across the digital portfolio
fully. The relaunch brings a fresh perspective and bold
storytelling serving the needs of a diverse audience while
continuing to illuminate Black voices.
"For over 42 years, Urban One has understood the need for
Diversity, Equity, and Inclusion, especially in sharing our varied
experiences. We are proud to be a leader with the largest African
American footprint in the media space," said Alfred C. Liggins III, CEO at Urban One. "As the
needs and concerns constantly evolve, we are dedicated to helping
brands understand, connect, and best translate to Black and Brown
communities. In our next iteration, iONE Digital will continue to
be a catalytic force in media."
Since its launch in 2008 by Urban One, iONE Digital's news,
entertainment, video, and lifestyle content has driven its growth.
From roots in radio, compelling storytelling, and endeavors in
frontier technology, the iONE Digital portfolio includes some of
the most recognizable brands in the digital landscape. The iOne
Digital portfolio focuses on key passion points and interests,
including men's and women's lifestyle, sports, beauty, fashion, and
entertainment. The iONE portfolio is comprised of Cassius,
HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind,
HipHopWired, BlackAmericaWeb and Elev8. Each iONE brand is an
authoritative voice in its own right. In addition to publishing
brands, iONE Digital is home to the original social network for
urban millennials, BlackPlanet, and three YouTube brands – The
Fumble, Hollyscoop, and Nerdwire.
In addition to the brand's dedication to showcasing Black
artistry, iONE Digital is committed to illuminating the excellence
displayed at Historically Black Colleges and Universities (HBCUs)
through innovative storytelling. The brand has created a preeminent
HBCU destination, One Yard, designed
to educate, connect, unify, and celebrate the Black collegiate
experience. Looking to the future, iONE Digital has also immersed
their visual identity into the world of audio and podcasting by
conceptualizing a "video first" approach centered around the
amplification of the all-new Urban One Podcast Network – a
platform which iONE helps to fuel by bringing a wide range of
podcasts to life. Powered by Black stories, the Urban One Podcast
Network is a curated slate of premium content across diverse
genres, enriched in information, insight, and entertainment. The
2022 rebrand prioritizes serving truth by framing innovative
stories and experiences with information and inspiration.
"iONE Digital is dedicated to super-serving the needs of the
Black and Brown community. We are unapologetic in our desire to
ensure that our stories are told from an accurate perspective,"
said Jeff Meza, SVP, Head of
Integrated Marketing & Strategic Partnerships. "As we are not a
monolith, our stories are as diverse and layered as we all are.
Change is welcomed and necessary always for growth, and this new
rebrand only furthers our commitment to continue elevation and
excellence."
To fulfill the mission to represent Black truth, iONE Digital is
passing the mic to many, turning the conversation into a block
party to which everyone is invited. The objective is not only to
speak to this audience but also to connect authentically with their
specific needs and interests. iONE Digital aims to ensure that the
members of the Black community recognize the brand as their
platform, a safe space where they can show up, be their authentic
selves, and be fully seen and heard. As part of the legacy of Urban
One and Radio One, iONE Digital will continue to represent the
Black experience with joy, beauty, and nuance. Whether shifting the
culture or reporting what matters on your street, we will deliver
the information and inspiration our audience needs to step up their
game and uplift our world.
"As authenticity matters now more than ever, iONE Digital has
been, and will always be, a trusted source to share our stories,"
said Tiffany Nasralla, Chief Revenue
Officer at iONE Digital. "We are intentional about managing the
mantle of cultural responsibility and will continue to work
diligently with brand partners to ensure that the culture is
respected and protected."
For more information, please visit www.ionedigital.com.
iONE Digital (formerly known as Interactive One) is the leading
digital platform to reach and authentically connect with
Multicultural, Gen-Z and Millennial audiences at scale through
innovative storytelling and experiences. iOne Digital is powered by
the mission to represent black truth and serves as a trusted voice,
platform of influence and power source for the culture. iOne owns
and operates a number of brands, including HipHopWired (Hip-Hop x
Tech), GlobalGrind (Millennials), HelloBeautiful (Fashion &
Beauty) MadameNoire (Women's Lifestyle), The Fumble (Sports),
NewsOne (News & Politics), Bossip (Entertainment News)
and CassiusLife.com (Men's Lifestyle), as well as social
networking site BlackPlanet, One
Stream (an audio streaming platform), and more than 50 local
radio and nationally syndicated radio show websites. iOne Digital
launched in 2008 and is solely owned by Urban One, Inc., formerly
known as Radio One, Inc. [NASDAQ: UONE and
UONEK], http://www.urban1.com, the largest African-American
owned and operated multi-media company.
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SOURCE Urban One, Inc.