FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

ZINSER EDWARD K 		2. Issuer Name and Ticker or Trading Symbol

UNITED ONLINE INC [ UNTD ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
EVP & Chief Financial Officer
(Last)          (First)          (Middle)

C/O UNITED ONLINE, INC., 21255 BURBANK BOULEVARD SUITE 400R 		3. Date of Earliest Transaction (MM/DD/YYYY)

7/1/2016
(Street)

WOODLAND HILLS, CA 91367
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   7/1/2016     D    86018   (1) D $11.00   (2) 0   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy)   $10.46   7/1/2016     D         150000      (3) 7/23/2024   Common Stock   150000   $0.54   0   D    

Explanation of Responses:
( 1)  Includes shares subject to restricted stock unit awards that were to be issued as those awards vested. These restricted stock unit awards were cancelled and entitled the Reporting Person to $11.00 per award in cash in connection with the merger described below.
( 2)  In connection with the merger of Unify Merger Sub, Inc. ("Merger Sub"), a wholly-owned subsidiary of B. Riley Financial, Inc. ("BRF") with and into United Online, Inc. ("United") on July 1, 2016 pursuant to the Agreement and Plan of Merger, dated May 4, 2016, by and among BRF, Merger Sub and United, the Reporting Person received $11.00 per share in cash, subject to applicable tax withholding, in exchange for each share of United common stock and each restricted stock unit award reported herein.
( 3)  This option, which provided for vesting of one-third upon the Reporting Person's continuation in service through July 24, 2015 and vesting of the balance in 24 equal monthly installments upon the Reporting Person's completion of each additional month of service thereafter, was canceled in the merger in exchange of a cash payment of $81,000, subject to applicable tax withholding, representing the difference between the exercise price of the option and the per share merger consideration ($11.00 per share).

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
ZINSER EDWARD K
C/O UNITED ONLINE, INC.
21255 BURBANK BOULEVARD SUITE 400R
WOODLAND HILLS, CA 91367

EVP & Chief Financial Officer

Signatures
s/ Edward K. Zinser 7/6/2016
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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