TechTarget Named a G2 Leader in Buyer Intent Data, Marketing Intelligence and Sales Intelligence
2023年12月21日 - 5:57AM
ビジネスワイヤ(英語)
The Company was recognized in multiple G2 Grid® Reports
encompassing geo and company size segments
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has once again been named a leader in multiple recent quarterly
reports published by G2, a top industry destination where buyers go
to read and write authentic reviews about software products and
services.
TechTarget was named a Worldwide and Americas Leader in the
Enterprise Grid® Report for Sales
Intelligence Software – Winter 2024, an Americas Leader
in the Grid Report for Buyer Intent Data Providers – Winter
2024 and an Americas Leader in the Enterprise Grid Report
for Marketing Account Intelligence Software – Winter 2024.
Overall, G2 Grid Reports are released quarterly and compare
products in a given category based on reviews gathered from its
user community as well as data aggregated from online sources and
social networks. Products in the Leader quadrant are “rated highly
by G2 users and have substantial market presence scores.”
This recognition is directly based on the success customers are
having with TechTarget’s Priority EngineTM purchase intent insight
platform & services. High satisfaction scores are indicative of
the continuous value they get from TechTarget’s unique, proprietary
Prospect-Level IntentTM Data across multiple B2B sales &
marketing use cases. Learn more about the reviews TechTarget is
receiving from its customers here.
“We are extremely pleased to earn high marks from our customers
in these very important areas,” said Michael Cotoia, Chief
Executive Officer, TechTarget. “The powerful opt-in purchase intent
data available within our Priority Engine platform provides deep
and highly accurate enterprise tech buying team insights, allowing
our customers’ marketers and sellers to act with the speed,
precision and confidence they need to achieve breakthrough
results.”
Utilizing TechTarget’s leading intent data, marketing and sales
teams can get direct access to distinctly valuable audiences in
their target market. This is a unique concentration of enterprise
tech buying teams who are actively researching purchase solutions
on the TechTarget network. Access to this data enables clients to
uncover demand – at the individual buyer level – often not
previously visible. The actionable insights available in the
platform, combined with TechTarget’s expansive suite of marketing
& sales services, allow clients to effectively engage the right
buyers in the right context to achieve significantly better
outcomes.
Being named a Leader by G2 is the latest industry recognition
for TechTarget’s Sales and Marketing data offerings. The Company
was also recently named a leader in The Forrester Wave™: B2B Intent
Data Providers, Q2 2023 and in June, its Priority Engine intent
platform also won (2) 2023 CODiE Awards for Best Sales &
Marketing Intelligence Solution and Best Marketing Solution.
For more information on TechTarget customer success, visit
www.techtarget.com/customer-success/.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231220504968/en/
Garrett Mann Vice President of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
Tech Target (NASDAQ:TTGT)
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