Fleet sales are at their highest in three
years
SANTA
MONICA, Calif., March 29,
2023 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE),
the easiest, most efficient and transparent online destination for
buying and selling new and used vehicles, expects total new vehicle
industry sales to reach 1,356,762 units in March 2023, up
7% from a year ago and up 4% from February
2023, when adjusted for the same number of selling days.
This month's seasonally adjusted annualized rate (SAAR) for total
light vehicle industry sales is an estimated 14.7 million,
up 8.5% from March 2022.
Excluding fleet sales, TrueCar expects U.S. retail
deliveries of new cars and light trucks to be 1,131,166 units, up
3% from a year ago and up 2% from February 2023.
![Year-Over-Year % Change in Sales Year-Over-Year % Change in Sales](https://mma.prnewswire.com/media/2043428/TruCar_Change_in_Sales.jpg)
"While we're seeing a modest recovery in retail sales, a key
focal point this month will be the return of fleet sales,"
said Zack Krelle, Industry Analyst
at TrueCar. "Fleet growth has outpaced the retail side as
manufacturers find willing and capable commercial buyers. Unit
volume and share of sales are on pace to return to pre-pandemic
levels. Nissan is expected to be a large contributor to fleet sales
this month as they close out their fiscal year."
"Honda sales are tracking to be their best result in a year and
a half," said Justin Colon, Vice
President of OEM Solutions at TrueCar. "They've been able to
balance an inventory recovery while keeping their portfolio fresh
with new model introductions in critical segments."
Additional March Industry Insights (from TrueCar):
- Total sales for March 2023 are
expected to be up 7% from a year ago and up 4% from February 2023 when adjusted for the same number
of selling days.
- Fleet sales for March 2023 are
expected to be up 31% from a year ago and up 13.5% from
February 2023 when adjusted for the
same number of selling days.
- Average transaction price for new vehicles is projected to be
up 5.6% from a year ago and even with February 2023.
- Total SAAR is expected to be up 8.5% from a year ago at about
14.7 million units.
- Used vehicle sales for March 2023
are expected to reach 3.4 million, down 3% from a year ago and up
6% from February 2023.
- The average interest rate on new vehicles is 6.97%, on par with
February 2023 and the average
interest rate on used vehicles is 11%.
- The average loan term on a new vehicle for March 2023 is about 69 months and the average
loan term on a used vehicle is about 70 months.
- Quarterly average transaction price is projected to be up 4%
from a year ago and about the same as Q4 2022.
- Quarterly incentive spend is down 9% from a year ago and up 27%
from Q4 2022.
Total Unit
Sales
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM % Change
(Daily Selling Rate)
|
BMW
|
32,455
|
30,561
|
26,808
|
6.2 %
|
6.2 %
|
21.1 %
|
7.6 %
|
Daimler
|
28,745
|
28,764
|
26,624
|
-0.1 %
|
-0.1 %
|
8.0 %
|
-4.0 %
|
Ford
|
166,606
|
158,500
|
156,377
|
5.1 %
|
5.1 %
|
6.5 %
|
-5.3 %
|
GM
|
225,784
|
204,829
|
185,560
|
10.2 %
|
10.2 %
|
21.7 %
|
8.2 %
|
Honda
|
114,503
|
108,075
|
83,247
|
5.9 %
|
5.9 %
|
37.5 %
|
22.3 %
|
Hyundai
|
75,498
|
63,983
|
61,252
|
18.0 %
|
18.0 %
|
23.3 %
|
9.6 %
|
Kia
|
69,784
|
59,524
|
60,859
|
17.2 %
|
17.2 %
|
14.7 %
|
1.9 %
|
Nissan
|
99,089
|
79,665
|
72,393
|
24.4 %
|
24.4 %
|
36.9 %
|
21.7 %
|
Stellantis
|
135,681
|
143,376
|
119,770
|
-5.4 %
|
-5.4 %
|
13.3 %
|
0.7 %
|
Subaru
|
52,541
|
43,322
|
45,790
|
21.3 %
|
21.3 %
|
14.7 %
|
2.0 %
|
Tesla
|
62,145
|
47,953
|
60,325
|
29.6 %
|
29.6 %
|
3.0 %
|
-8.4 %
|
Toyota
|
170,462
|
195,271
|
157,697
|
-12.7 %
|
-12.7 %
|
8.1 %
|
-3.9 %
|
Volkswagen
Group
|
54,387
|
39,262
|
47,381
|
38.5 %
|
38.5 %
|
14.8 %
|
2.0 %
|
Industry
|
1,356,762
|
1,264,300
|
1,160,877
|
7.3 %
|
7.3 %
|
16.9 %
|
3.9 %
|
Retail Unit
Sales
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM % Change
(Daily Selling Rate)
|
BMW
|
29,496
|
29,977
|
25,052
|
-1.6 %
|
-1.6 %
|
17.7 %
|
4.7 %
|
Daimler
|
25,904
|
27,443
|
25,169
|
-5.6 %
|
-5.6 %
|
2.9 %
|
-8.5 %
|
Ford
|
119,978
|
118,539
|
109,733
|
1.2 %
|
1.2 %
|
9.3 %
|
-2.8 %
|
GM
|
173,276
|
163,021
|
153,473
|
6.3 %
|
6.3 %
|
12.9 %
|
0.4 %
|
Honda
|
113,336
|
104,176
|
81,868
|
8.8 %
|
8.8 %
|
38.4 %
|
23.1 %
|
Hyundai
|
71,675
|
63,319
|
53,035
|
13.2 %
|
13.2 %
|
35.1 %
|
20.1 %
|
Kia
|
66,530
|
53,572
|
56,870
|
24.2 %
|
24.2 %
|
17.0 %
|
4.0 %
|
Nissan
|
70,193
|
64,109
|
60,090
|
9.5 %
|
9.5 %
|
16.8 %
|
3.8 %
|
Stellantis
|
93,641
|
113,098
|
85,170
|
-17.2 %
|
-17.2 %
|
9.9 %
|
-2.3 %
|
Subaru
|
51,000
|
41,963
|
43,436
|
21.5 %
|
21.5 %
|
17.4 %
|
4.4 %
|
Tesla
|
55,160
|
47,447
|
52,555
|
16.3 %
|
16.3 %
|
5.0 %
|
-6.7 %
|
Toyota
|
152,631
|
174,182
|
145,354
|
-12.4 %
|
-12.4 %
|
5.0 %
|
-6.7 %
|
Volkswagen
Group
|
47,449
|
38,135
|
44,078
|
24.4 %
|
24.4 %
|
7.6 %
|
-4.3 %
|
Industry
|
1,131,166
|
1,094,894
|
983,735
|
3.3 %
|
3.3 %
|
15.0 %
|
2.2 %
|
Fleet Unit
Sales
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM % Change
(Daily Selling Rate)
|
BMW
|
2,959
|
584
|
1,756
|
406.3 %
|
406.3 %
|
68.5 %
|
49.8 %
|
Daimler
|
2,841
|
1,321
|
1,455
|
115.1 %
|
115.1 %
|
95.3 %
|
73.6 %
|
Ford
|
46,628
|
39,961
|
46,644
|
16.7 %
|
16.7 %
|
0.0 %
|
-11.1 %
|
GM
|
52,508
|
41,808
|
32,087
|
25.6 %
|
25.6 %
|
63.6 %
|
45.5 %
|
Honda
|
1,167
|
3,899
|
1,379
|
-70.1 %
|
-70.1 %
|
-15.4 %
|
-24.8 %
|
Hyundai
|
3,823
|
664
|
8,217
|
475.7 %
|
475.7 %
|
-53.5 %
|
-58.6 %
|
Kia
|
3,254
|
5,952
|
3,989
|
-45.3 %
|
-45.3 %
|
-18.4 %
|
-27.5 %
|
Nissan
|
28,896
|
15,556
|
12,303
|
85.8 %
|
85.8 %
|
134.9 %
|
108.8 %
|
Stellantis
|
42,040
|
30,278
|
34,600
|
38.8 %
|
38.8 %
|
21.5 %
|
8.0 %
|
Subaru
|
1,541
|
1,359
|
2,354
|
13.4 %
|
13.4 %
|
-34.5 %
|
-41.8 %
|
Tesla
|
6,985
|
506
|
7,770
|
1279.4 %
|
1279.4 %
|
-10.1 %
|
-20.1 %
|
Toyota
|
17,831
|
21,089
|
12,343
|
-15.4 %
|
-15.4 %
|
44.5 %
|
28.4 %
|
Volkswagen
Group
|
6,938
|
1,127
|
3,303
|
515.9 %
|
515.9 %
|
110.1 %
|
86.7 %
|
Industry
|
221,630
|
169,208
|
173,600
|
31.0 %
|
31.0 %
|
27.7 %
|
13.5 %
|
Fleet
Penetration
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YoY %
Change
|
MoM %
Change
|
BMW
|
9.1 %
|
1.9 %
|
6.6 %
|
376.7 %
|
39.2 %
|
Daimler
|
9.9 %
|
4.6 %
|
5.5 %
|
115.3 %
|
80.9 %
|
Ford
|
28.0 %
|
25.2 %
|
29.8 %
|
11.0 %
|
-6.2 %
|
GM
|
23.3 %
|
20.4 %
|
17.3 %
|
13.9 %
|
34.5 %
|
Honda
|
1.0 %
|
3.6 %
|
1.7 %
|
-71.7 %
|
-38.5 %
|
Hyundai
|
5.1 %
|
1.0 %
|
13.4 %
|
387.9 %
|
-62.3 %
|
Kia
|
4.7 %
|
10.0 %
|
6.6 %
|
-53.4 %
|
-28.9 %
|
Nissan
|
29.2 %
|
19.5 %
|
17.0 %
|
49.3 %
|
71.6 %
|
Stellantis
|
31.0 %
|
21.1 %
|
28.9 %
|
46.7 %
|
7.3 %
|
Subaru
|
2.9 %
|
3.1 %
|
5.1 %
|
-6.5 %
|
-43.0 %
|
Tesla
|
11.2 %
|
1.1 %
|
12.9 %
|
964.4 %
|
-12.7 %
|
Toyota
|
10.5 %
|
10.8 %
|
7.8 %
|
-3.1 %
|
33.6 %
|
Volkswagen
Group
|
12.8 %
|
2.9 %
|
7.0 %
|
344.6 %
|
83.0 %
|
Industry
|
16.3 %
|
13.4 %
|
15.0 %
|
22.1 %
|
9.2 %
|
Total Market
Share
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
BMW
|
2.4 %
|
2.4 %
|
2.3 %
|
Daimler
|
2.1 %
|
2.3 %
|
2.3 %
|
Ford
|
12.3 %
|
12.5 %
|
13.5 %
|
GM
|
16.6 %
|
16.2 %
|
16.0 %
|
Honda
|
8.4 %
|
8.5 %
|
7.2 %
|
Hyundai
|
5.6 %
|
5.1 %
|
5.3 %
|
Kia
|
5.1 %
|
4.7 %
|
5.2 %
|
Nissan
|
7.3 %
|
6.3 %
|
6.2 %
|
Stellantis
|
10.0 %
|
11.3 %
|
10.3 %
|
Subaru
|
3.9 %
|
3.4 %
|
3.9 %
|
Tesla
|
4.6 %
|
3.8 %
|
5.2 %
|
Toyota
|
12.6 %
|
15.4 %
|
13.6 %
|
Volkswagen
Group
|
4.0 %
|
3.1 %
|
4.1 %
|
|
94.9 %
|
95.2 %
|
95.1 %
|
Retail Market
Share
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
BMW
|
2.6 %
|
2.7 %
|
2.5 %
|
Daimler
|
2.3 %
|
2.5 %
|
2.6 %
|
Ford
|
10.6 %
|
10.8 %
|
11.2 %
|
GM
|
15.3 %
|
14.9 %
|
15.6 %
|
Honda
|
10.0 %
|
9.5 %
|
8.3 %
|
Hyundai
|
6.3 %
|
5.8 %
|
5.4 %
|
Kia
|
5.9 %
|
4.9 %
|
5.8 %
|
Nissan
|
6.2 %
|
5.9 %
|
6.1 %
|
Stellantis
|
8.3 %
|
10.3 %
|
8.7 %
|
Subaru
|
4.5 %
|
3.8 %
|
4.4 %
|
Tesla
|
4.9 %
|
4.3 %
|
5.3 %
|
Toyota
|
13.5 %
|
15.9 %
|
14.8 %
|
Volkswagen
Group
|
4.2 %
|
3.5 %
|
4.5 %
|
|
94.6 %
|
94.9 %
|
95.1 %
|
ATP
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YOY
|
MOM
|
BMW
|
$68,392
|
$65,608
|
$69,659
|
4.2 %
|
-1.8 %
|
Daimler
|
$79,502
|
$71,290
|
$78,472
|
11.5 %
|
1.3 %
|
Ford
|
$52,995
|
$46,933
|
$54,193
|
12.9 %
|
-2.2 %
|
GM
|
$52,620
|
$49,901
|
$50,845
|
5.4 %
|
3.5 %
|
Honda
|
$38,506
|
$37,830
|
$38,008
|
1.8 %
|
1.3 %
|
Hyundai
|
$36,541
|
$36,402
|
$37,351
|
0.4 %
|
-2.2 %
|
Kia
|
$34,108
|
$34,573
|
$34,035
|
-1.3 %
|
0.2 %
|
Nissan
|
$37,718
|
$34,511
|
$38,202
|
9.3 %
|
-1.3 %
|
Stellantis
|
$55,112
|
$52,890
|
$54,994
|
4.2 %
|
0.2 %
|
Subaru
|
$34,839
|
$34,365
|
$34,373
|
1.4 %
|
1.4 %
|
Toyota
|
$42,515
|
$40,866
|
$42,288
|
4.0 %
|
0.5 %
|
Volkswagen
Group
|
$49,607
|
$47,080
|
$48,550
|
5.4 %
|
2.2 %
|
Industry
|
$45,397
|
$42,978
|
$45,400
|
5.6 %
|
0.0 %
|
|
$2,419
|
|
-$3
|
|
|
Incentives
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YOY
|
MOM
|
BMW
|
$2,861
|
$1,823
|
$2,758
|
57.0 %
|
3.7 %
|
Daimler
|
$2,289
|
$1,760
|
$2,202
|
30.1 %
|
4.0 %
|
Ford
|
$1,198
|
$1,595
|
$1,085
|
-24.9 %
|
10.4 %
|
GM
|
$2,083
|
$1,927
|
$2,000
|
8.1 %
|
4.1 %
|
Honda
|
$1,349
|
$1,098
|
$1,285
|
22.9 %
|
5.0 %
|
Hyundai
|
$1,019
|
$645
|
$950
|
58.1 %
|
7.3 %
|
Kia
|
$568
|
$890
|
$559
|
-36.1 %
|
1.7 %
|
Nissan
|
$2,311
|
$1,772
|
$2,174
|
30.4 %
|
6.3 %
|
Stellantis
|
$2,581
|
$2,212
|
$2,456
|
16.7 %
|
5.1 %
|
Subaru
|
$836
|
$873
|
$832
|
-4.2 %
|
0.5 %
|
Toyota
|
$729
|
$905
|
$714
|
-19.5 %
|
2.1 %
|
Volkswagen
Group
|
$2,273
|
$1,528
|
$2,307
|
48.8 %
|
-1.5 %
|
Industry
|
$1,558
|
$1,472
|
$1,485
|
5.8 %
|
4.9 %
|
|
$86
|
|
$72
|
|
|
Incentives as % of
ATP
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YOY
|
MOM
|
BMW
|
4.2 %
|
2.8 %
|
4.0 %
|
50.6 %
|
5.7 %
|
Daimler
|
2.9 %
|
2.5 %
|
2.8 %
|
16.6 %
|
2.6 %
|
Ford
|
2.3 %
|
3.4 %
|
2.0 %
|
-33.5 %
|
12.9 %
|
GM
|
4.0 %
|
3.9 %
|
3.9 %
|
2.5 %
|
0.6 %
|
Honda
|
3.5 %
|
2.9 %
|
3.4 %
|
20.7 %
|
3.6 %
|
Hyundai
|
2.8 %
|
1.8 %
|
2.5 %
|
57.5 %
|
9.7 %
|
Kia
|
1.7 %
|
2.6 %
|
1.6 %
|
-35.3 %
|
1.5 %
|
Nissan
|
6.1 %
|
5.1 %
|
5.7 %
|
19.3 %
|
7.7 %
|
Stellantis
|
4.7 %
|
4.2 %
|
4.5 %
|
12.0 %
|
4.8 %
|
Subaru
|
2.4 %
|
2.5 %
|
2.4 %
|
-5.5 %
|
-0.9 %
|
Toyota
|
1.7 %
|
2.2 %
|
1.7 %
|
-22.6 %
|
1.5 %
|
Volkswagen
Group
|
4.6 %
|
3.2 %
|
4.8 %
|
41.2 %
|
-3.6 %
|
Industry
|
3.4 %
|
3.4 %
|
3.3 %
|
0.2 %
|
4.9 %
|
Revenue
|
|
|
Manufacturer
|
Mar 2023
Forecast
|
Mar 2022
Actual
|
Feb 2023
Actual
|
YOY
|
MOM
|
Industry
|
$61,592,598,876
|
$54,337,043,463
|
$52,704,052,960
|
13.4 %
|
16.9 %
|
Quarterly Tables
Total Unit
Sales
|
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
QoQ %
Change
|
QoQ % Change
(Daily Selling Rate)
|
BMW
|
84,605
|
80,590
|
112,057
|
5.0 %
|
5.0 %
|
-24.5 %
|
-21.5 %
|
Daimler
|
78,929
|
73,412
|
87,557
|
7.5 %
|
7.5 %
|
-9.9 %
|
-6.2 %
|
Ford
|
468,053
|
429,174
|
479,769
|
9.1 %
|
9.1 %
|
-2.4 %
|
1.5 %
|
GM
|
594,434
|
509,108
|
617,575
|
16.8 %
|
16.8 %
|
-3.7 %
|
0.1 %
|
Honda
|
282,264
|
266,418
|
255,250
|
5.9 %
|
5.9 %
|
10.6 %
|
15.0 %
|
Hyundai
|
192,656
|
171,399
|
211,497
|
12.4 %
|
12.4 %
|
-8.9 %
|
-5.3 %
|
Kia
|
182,626
|
151,194
|
175,401
|
20.8 %
|
20.8 %
|
4.1 %
|
8.3 %
|
Nissan
|
231,733
|
201,081
|
191,887
|
15.2 %
|
15.2 %
|
20.8 %
|
25.6 %
|
Stellantis
|
365,610
|
407,550
|
348,244
|
-10.3 %
|
-10.3 %
|
5.0 %
|
9.2 %
|
Subaru
|
142,704
|
132,346
|
155,466
|
7.8 %
|
7.8 %
|
-8.2 %
|
-4.5 %
|
Tesla
|
176,345
|
130,133
|
131,574
|
35.5 %
|
35.5 %
|
34.0 %
|
39.4 %
|
Toyota
|
464,918
|
514,592
|
537,971
|
-9.7 %
|
-9.7 %
|
-13.6 %
|
-10.1 %
|
Volkswagen
Group
|
145,450
|
114,540
|
142,039
|
27.0 %
|
27.0 %
|
2.4 %
|
6.5 %
|
Industry
|
3,584,087
|
3,330,136
|
3,606,847
|
7.6 %
|
7.6 %
|
-0.6 %
|
3.3 %
|
Retail Unit
Sales
|
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
QoQ %
Change
|
QoQ % Change
(Daily Selling Rate)
|
BMW
|
76,891
|
78,760
|
103,405
|
-2.4 %
|
-2.4 %
|
-25.6 %
|
-22.7 %
|
Daimler
|
71,128
|
69,571
|
82,703
|
2.2 %
|
2.2 %
|
-14.0 %
|
-10.6 %
|
Ford
|
337,059
|
324,330
|
338,394
|
3.9 %
|
3.9 %
|
-0.4 %
|
3.6 %
|
GM
|
456,194
|
402,836
|
499,104
|
13.2 %
|
13.2 %
|
-8.6 %
|
-4.9 %
|
Honda
|
279,387
|
258,857
|
251,092
|
7.9 %
|
7.9 %
|
11.3 %
|
15.7 %
|
Hyundai
|
182,901
|
169,718
|
188,202
|
7.8 %
|
7.8 %
|
-2.8 %
|
1.1 %
|
Kia
|
174,110
|
137,760
|
163,657
|
26.4 %
|
26.4 %
|
6.4 %
|
10.6 %
|
Nissan
|
164,156
|
164,170
|
158,021
|
0.0 %
|
0.0 %
|
3.9 %
|
8.0 %
|
Stellantis
|
252,327
|
330,551
|
249,335
|
-23.7 %
|
-23.7 %
|
1.2 %
|
5.2 %
|
Subaru
|
138,519
|
128,432
|
148,694
|
7.9 %
|
7.9 %
|
-6.8 %
|
-3.1 %
|
Tesla
|
156,524
|
125,871
|
120,829
|
24.4 %
|
24.4 %
|
29.5 %
|
34.7 %
|
Toyota
|
416,286
|
458,887
|
486,588
|
-9.3 %
|
-9.3 %
|
-14.4 %
|
-11.0 %
|
Volkswagen
Group
|
126,895
|
111,084
|
131,712
|
14.2 %
|
14.2 %
|
-3.7 %
|
0.2 %
|
Industry
|
2,994,652
|
2,896,489
|
3,063,713
|
3.4 %
|
3.4 %
|
-2.3 %
|
1.7 %
|
Total Market
Share
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
BMW
|
2.4 %
|
2.4 %
|
3.1 %
|
Daimler
|
2.2 %
|
2.2 %
|
2.4 %
|
Ford
|
13.1 %
|
12.9 %
|
13.3 %
|
GM
|
16.6 %
|
15.3 %
|
17.1 %
|
Honda
|
7.9 %
|
8.0 %
|
7.1 %
|
Hyundai
|
5.4 %
|
5.1 %
|
5.9 %
|
Kia
|
5.1 %
|
4.5 %
|
4.9 %
|
Nissan
|
6.5 %
|
6.0 %
|
5.3 %
|
Stellantis
|
10.2 %
|
12.2 %
|
9.7 %
|
Subaru
|
4.0 %
|
4.0 %
|
4.3 %
|
Tesla
|
4.9 %
|
3.9 %
|
3.6 %
|
Toyota
|
13.0 %
|
15.5 %
|
14.9 %
|
Volkswagen
Group
|
4.1 %
|
3.4 %
|
3.9 %
|
|
95.2 %
|
95.5 %
|
95.5 %
|
Retail Market
Share
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
BMW
|
2.6 %
|
2.7 %
|
3.4 %
|
Daimler
|
2.4 %
|
2.4 %
|
2.7 %
|
Ford
|
11.3 %
|
11.2 %
|
11.0 %
|
GM
|
15.2 %
|
13.9 %
|
16.3 %
|
Honda
|
9.3 %
|
8.9 %
|
8.2 %
|
Hyundai
|
6.1 %
|
5.9 %
|
6.1 %
|
Kia
|
5.8 %
|
4.8 %
|
5.3 %
|
Nissan
|
5.5 %
|
5.7 %
|
5.2 %
|
Stellantis
|
8.4 %
|
11.4 %
|
8.1 %
|
Subaru
|
4.6 %
|
4.4 %
|
4.9 %
|
Tesla
|
5.2 %
|
4.3 %
|
3.9 %
|
Toyota
|
13.9 %
|
15.8 %
|
15.9 %
|
Volkswagen
Group
|
4.2 %
|
3.8 %
|
4.3 %
|
|
94.6 %
|
95.3 %
|
95.4 %
|
ATP
|
|
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
YoY %
Change
|
|
QoQ %
Change
|
BMW
|
$68,851
|
$63,860
|
$68,810
|
7.8 %
|
|
0.1 %
|
Daimler
|
$78,696
|
$73,231
|
$73,603
|
7.5 %
|
|
6.9 %
|
Ford
|
$54,065
|
$47,952
|
$54,351
|
12.7 %
|
|
-0.5 %
|
GM
|
$51,808
|
$50,664
|
$52,422
|
2.3 %
|
|
-1.2 %
|
Honda
|
$37,919
|
$36,632
|
$37,366
|
3.5 %
|
|
1.5 %
|
Hyundai
|
$37,054
|
$36,412
|
$36,879
|
1.8 %
|
|
0.5 %
|
Kia
|
$34,150
|
$33,925
|
$34,643
|
0.7 %
|
|
-1.4 %
|
Nissan
|
$37,857
|
$33,724
|
$37,149
|
12.3 %
|
|
1.9 %
|
Stellantis
|
$55,093
|
$52,798
|
$55,225
|
4.3 %
|
|
-0.2 %
|
Subaru
|
$34,704
|
$34,677
|
$35,363
|
0.1 %
|
|
-1.9 %
|
Toyota
|
$42,256
|
$40,172
|
$40,329
|
5.2 %
|
|
4.8 %
|
Volkswagen
Group
|
$49,148
|
$45,346
|
$48,883
|
8.4 %
|
|
0.5 %
|
Industry
|
45,452
|
43,701
|
45,397
|
4.0 %
|
|
0.1 %
|
|
$1,750
|
|
$55
|
|
|
|
Incentives
|
|
|
|
Manufacturer
|
Q1
2023
|
Q1
2022
|
Q4
2022
|
YoY %
Change
|
|
QoQ %
Change
|
BMW
|
$2,741
|
$2,358
|
$1,616
|
16.3 %
|
|
69.6 %
|
Daimler
|
$2,127
|
$2,012
|
$1,707
|
5.7 %
|
|
24.6 %
|
Ford
|
$1,139
|
$1,824
|
$1,071
|
-37.6 %
|
|
6.3 %
|
GM
|
$2,021
|
$1,974
|
$1,382
|
2.4 %
|
|
46.2 %
|
Honda
|
$1,325
|
$1,163
|
$999
|
13.9 %
|
|
32.6 %
|
Hyundai
|
$948
|
$890
|
$974
|
6.6 %
|
|
-2.7 %
|
Kia
|
$601
|
$1,260
|
$476
|
-52.3 %
|
|
26.4 %
|
Nissan
|
$2,130
|
$1,848
|
$1,457
|
15.2 %
|
|
46.2 %
|
Stellantis
|
$2,380
|
$2,413
|
$1,669
|
-1.3 %
|
|
42.6 %
|
Subaru
|
$859
|
$901
|
$547
|
-4.7 %
|
|
56.9 %
|
Toyota
|
$710
|
$1,025
|
$653
|
-30.7 %
|
|
8.8 %
|
Volkswagen
Group
|
$2,154
|
$1,769
|
$1,514
|
21.8 %
|
|
42.3 %
|
Industry
|
1,486
|
1,631
|
1,168
|
-8.9 %
|
|
27.2 %
|
|
-$145
|
|
$318
|
|
|
|
(Note: This industry insight is based solely on TrueCar,
Inc.'s analysis of domestic industry sales trends and conditions
and is not a projection of TrueCar, Inc.'s operations.)
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SOURCE TrueCar.com