Jantoon Reigersman assumes
role of Chief Operating Officer
Teresa Luong appointed Chief
Financial Officer
Beth
Mach moves to Chief Communications
Officer
Jay
Ku joins TrueCar as Chief Commerce
Officer
SANTA
MONICA, Calif., Feb. 21,
2023 /PRNewswire/ -- TrueCar, Inc.
(NASDAQ: TRUE) the easiest, most efficient and transparent
online destination for buying and selling new and used vehicles,
today announced new leadership appointments.
"These leadership moves will assure TrueCar remains focused on
introducing innovation that can be quickly scaled in the
marketplace, delivering value to our dealers and consumers," said
Mike Darrow, President and CEO at
TrueCar. "Our priority continues to be aligning our business and
financial strategies to help us achieve our growth and
profitability targets as well as our business objectives of
rebuilding our core business, expanding TrueCar+, engaging in the
supply side of the used car market and improving traffic
conversion," he added.
Jantoon Reigersman, formerly Chief Operating Officer and Chief
Financial Officer, is now Chief Operating Officer in a dedicated
role. He was appointed to the dual role in February 2022 after joining TrueCar in 2021 as
Chief Financial Officer. Reigersman successfully led the testing
and regional roll-out of TrueCar+ and as COO, he will continue to
lead the rollout and adoption of TrueCar+, the company's modern
marketplace that aims to bring the car buying experience fully
online in partnership with the company's network of Certified
Dealers. Additionally, Reigersman will focus on growing TrueCar's
core business as new car inventory levels stabilize, and on
providing dealers with more ready access to used car inventory as
that segment continues to experience supply pressure.
Teresa Luong, formerly senior
vice president of Finance, has been appointed Chief Financial
Officer, succeeding Reigersman. As Chief Financial Officer, Luong
will lead the company's financial strategy and oversee the
company's accounting operations, corporate finance, tax compliance
and investor relations. Luong joined TrueCar in 2014 from
Conversant, where she served as Director of Finance. Since joining
TrueCar, she has played a vital role within the finance and
accounting teams – helping take the company public in 2014,
overseeing financial reporting, technical accounting, tax,
forecasting and business planning. She has held roles of increasing
responsibility over the years and was last appointed SVP of Finance
in 2022. Luong will report to TrueCar President and CEO
Mike Darrow.
Beth Mach, who has served as the
Chief Consumer Officer since October of 2020, has moved into a new
position as Chief Communications Officer. In this role, Mach will
be responsible for continuing to build brand awareness of the
company's value proposition, cultivate positive reputation and
amplify the brand story. She will oversee the company's corporate
communications function, including brand and industry relations,
public relations, and internal communications. Mach continues to
bring her strong background in US and global media, communications
and corporate culture-building to her role. She will report to
TrueCar President and CEO Mike
Darrow.
Additionally, the company announced the hiring of Jay Ku as Chief Commerce Officer, a newly
created role in which he will be responsible for improving traffic
conversion through consumer traffic, customer acquisition,
marketing campaigns, channel diversification, and user
segmentation. Ku has extensive experience in full-funnel marketing.
He joins TrueCar from Nogin, a tech-enabled marketing and ecommerce
agency, where he served as Executive Vice President and Chief
Commerce Officer. While there, he oversaw all acquisition,
retention, product marketing and other functions for more than 20
brands. Prior to Nogin, Ku developed full-funnel marketing
campaigns for brands such as Ford, Toyota, Modcloth, Hurley, Ulta,
Whole Foods and other consumer brands. He has built
cross-platform strategies to drive engagement and sales through
online retail and direct-to-consumer channels. Ku will report to
TrueCar Chief Operating Officer Jantoon Reigersman.
About TrueCar
TrueCar is a leading automotive digital marketplace that lets
auto buyers and sellers connect to our nationwide network of
Certified Dealers. With access to an expansive inventory provided
by our Certified Dealers, we are building the industry's most
personalized and efficient auto shopping experience as we seek to
bring more of the process online. Consumers who visit our
marketplace will find a suite of vehicle discovery tools, price
ratings and market context on new, used and Certified Pre-Owned
vehicles. When they are ready, shoppers in TrueCar's marketplace
can connect with a Certified Dealer in our network, who shares our
belief that truth, transparency and fairness are the foundation of
a great auto shopping experience. As part of our marketplace,
TrueCar powers auto-buying programs for over 250 leading brands,
including AARP, Sam's Club, Navy Federal Credit Union and American
Express.
For more information, please visit www.truecar.com, and
follow us
on LinkedIn, Facebook or Twitter.
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SOURCE TrueCar.com