Meeting people where they're at, TrueCar
launches TikTok and Instagram hashtag sweepstakes to give a total
of $50,000 to 10 individuals
SANTA
MONICA, Calif., Nov. 14,
2022 /PRNewswire/ -- TrueCar, Inc. (NASDAQ:
TRUE), the easiest, most efficient, and transparent online
destination for buying and selling new and used vehicles, has
launched a sweepstakes on TikTok and Instagram to help people buy a
car. TrueCar, a company dedicated to making car buying easy, will
award 10 individuals $5,000 each to
help with their next car purchase.
Anyone can enter the sweepstakes by posting a video on TikTok or
Instagram sharing why they need a car with hashtags #ineedatruecar
and #truecarsweepstakes in the caption. They must also include the
custom TrueCar song searchable on the respective platforms.
Participants are encouraged to be creative, authentic, and
true to who they are in their submissions. The challenge
runs until Sunday, December 18 and is
part of the launch of TrueCar's TikTok channel.
"Buying a car can be challenging for many reasons: the time
commitment, the confusing language, and the hefty price tag. It is
after all one of the largest purchases we make in our lifetime,"
said Allison Mac, Vice President,
Brand Marketing at TrueCar. "We have noticed a growing number of
people voicing their need for a car and the difficulty in obtaining
one. That is where our inspiration came from for the #ineedatruecar
sweepstakes. At TrueCar our goal is to make buying a car as easy
and convenient as possible."
To kick off the campaign, TrueCar has partnered with five
influencers who know first-hand the impact a car has on people's
lives:
- Nathan Apodaca's TikTok video of
him skateboarding to work while drinking cranberry juice and
lip-syncing to "Dream" by Fleetwood
Mac went viral in 2020. Nathan decided to skateboard that
day because his 2005 Dodge Durango with 330,000 miles broke
down.
- Karah Behrend, is a race car
driver, retired Air Force veteran and the first female with a
disability to receive a license from the Sports Car Club of
America. Her career in the Air Force was cut short when she
underwent a routine surgery that resulted in a progressive
neurological disease that eventually left her palayzed. Now Karah
is a rally race driver and teaches veterans to drive off-road using
hand controls.
- Nikita Crump decided to live in
her Honda Civic after struggling to pay rent, while working two
jobs. She has been "living life in a vehicle" since 2019 and shares
obstacles she faces and tips to her more than 1 million TikTok
followers and 75,000 YouTube subscribers.
- Hellthy Junk Food couple Julia
Goolia and JP Lambiase, know drive-thrus. They have been
through thousands of them as they created various fast-food chain
hacks since 2013 on their YouTube channel.
- Jessica Tran has spent 10 years
dedicated to making cars look their best as a professional car
detailer. She has gotten up close and personal with
tens-of-thousands of cars and shares advice to her nearly 2 million
TikTok followers.
"If my car didn't break down I would have never made that TikTok
video. It was that 'I need a car' moment that changed my life,"
said Apodaca. "Having a car means so much to many people, but
buying a car is tough. That is why I'm excited to partner with
TrueCar and help spread the word about their mission."
TrueCar is focused on empowering people with knowledge, tools
and confidence when it comes to buying a car. It does this by
providing upfront pricing on vehicles, providing ways to save time
and do more of the shopping process from home, and being the leader
in having the most inventory.
There are currently more than a million cars listed on the
TrueCar platform, with roughly 3,000 of them listed for under
$5,000.
Winners will be announced in January. For more information
including official rules visit truecar.com/ineedatruecar.
NO PURCHASE NECESSARY to enter or win the I Need a
TrueCar Sweepstakes. Open to legal residents of the 50 United
States & Washington, D.C.,
18+. Other restrictions apply. Sweepstakes begins at 5:00 am ET on 11/7/22 and ends at 11:59
pm ET on 12/18/22. Void where prohibited. Subject to
Official Rules at truecar.com/ineedatruecar. Sponsor: TrueCar,
Inc.
About TrueCar
TrueCar is a leading automotive digital marketplace that lets
auto buyers and sellers connect to our nationwide network of
Certified Dealers. With access to an expansive inventory provided
by our Certified Dealers, we are building the industry's most
personalized and efficient auto shopping experience as we seek to
bring more of the process online. Consumers who visit our
marketplace will find a suite of vehicle discovery tools, price
ratings and market context on new, used and Certified Pre-Owned
vehicles. When they are ready, shoppers in TrueCar's marketplace
can connect with a Certified Dealer in our network, who shares our
belief that truth, transparency and fairness are the foundation of
a great auto shopping experience. As part of our marketplace,
TrueCar powers auto-buying programs for over 250 leading brands,
including AARP, Sam's Club, Navy Federal Credit Union and American
Express.
For more information, please visit www.truecar.com, and follow
us on LinkedIn, Facebook or Twitter. TrueCar media email:
pr@truecar.com
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SOURCE TrueCar.com