SANTA
MONICA, Calif., Sept. 24,
2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most
efficient and transparent online destination to find a car, today
announced a new experience powered by Capital One that allows
eligible shoppers to pre-qualify for auto financing through
participating lenders Capital One and Westlake Financial, as they
begin their car-buying journey with TrueCar Certified Dealers.
"The most important things to consumers during their car
shopping experience are ease and speed. We are excited to partner
with Capital One to expand our ability to provide pre-qualification
options for consumers," said Mike
Darrow, CEO & President at TrueCar. "This allows car
shoppers to feel even more confident in having the transparent and
efficient experience they have come to trust from TrueCar."
"As a longtime leader in auto financing, and firm believers in
the power of digital tools to enhance the car buying experience, we
are proud that this partnership can bring transparency to TrueCar's
shoppers," said Jeppe Heidemann,
Managing Vice President at Capital One.
According to a recent TrueCar survey, 76% of vehicle shoppers
said they would be somewhat or very likely to calculate
personalized monthly payments online. Consumers also expressed the
desire to compare different monthly payment options and terms
online. TrueCar launched its new pre-qualification experience to
increase consumer confidence through deal transparency and deal
comparisons for a more efficient car buying experience.
The TrueCar auto finance pre-qualification experience will be
rolled out among TrueCar Certified Dealers nationwide that offer
financing through Capital One or Westlake Financial. Consumers can
use the pre-qualification experience for both new and used
vehicles.
About TrueCar
TrueCar is a leading automotive digital marketplace that enables
auto buyers to connect to our nationwide network of Certified
Dealers. We are building the industry's most personalized and
efficient auto buying experience as we seek to bring more of the
purchasing process online. Consumers who visit our marketplace will
find a suite of vehicle discovery tools, price ratings and market
context on new and used cars — all with a clear view of what's a
great deal. When they are ready, TrueCar will enable them to
connect with a local Certified Dealer who shares in our belief that
truth, transparency and fairness are the foundation of a great auto
buying experience. As part of our marketplace, TrueCar powers
auto-buying programs for over 250 leading brands, including AARP,
Sam's Club, Navy Federal Credit Union and American Express. TrueCar
is headquartered in Santa Monica,
California, with an office in Austin, Texas.
For more information, please visit www.truecar.com, and follow
us on Facebook or Twitter.
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SOURCE TrueCar, Inc.