SANTA MONICA, Calif.,
Aug. 4, 2021 /PRNewswire/
-- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and
transparent online destination to find a car, has teamed up with
AutoFi, the leading commerce platform for end-to-end digital
automotive sales and financing, to provide customers with an easy
and seamless process to explore auto financing directly from the
TrueCar marketplace.
This new experience will allow consumers who have configured
payments on TrueCar and are ready to make a car purchase to apply
for financing through their chosen dealer, powered by AutoFi's
Lending as a Service.
Consumers are then able to see the offers from a variety of
lenders, compare them and decide what's right for their needs. Once
they've selected their financing options, including chosen
protection products, they can quickly complete the transaction with
their dealer.
"AutoFi is a FinTech pioneer in the automotive segment and a
proven digital retailing solution used by thousands of dealers.
We're excited to partner with them to enable the discovery of auto
finance options for our customers. It is yet another way we want to
give TrueCar shoppers the best experience possible while making a
car purchase," said Mike Darrow, CEO
& President at TrueCar.
These new capabilities are a key step in TrueCar's path toward
enabling a marketplace-based end-to-end auto buying experience.
Consumers can explore pricing, a value for their trade-in, accurate
monthly payments, and soon auto financing offers and protection
products all on the TrueCar platform.
"TrueCar is laser focused on using leading technology to enhance
the consumer experience," said Kevin
Singerman, CEO and co-founder at AutoFi. "AutoFi is excited
to partner with TrueCar to extend our digital sales and financing
solutions, beyond just the dealership's website, but to TrueCar's
vast audience of millions of car shoppers."
About TrueCar
TrueCar is a leading automotive digital marketplace that enables
car buyers to connect to our nationwide network of Certified
Dealers. We are building the industry's most personalized and
efficient car buying experience as we seek to bring more of the
purchasing process online. Consumers who visit our marketplace will
find a suite of vehicle discovery tools, price ratings, and market
context on new and used cars -- all with a clear view of what's a
great deal. When they are ready, TrueCar will enable them to
connect with a local Certified Dealer who shares in our belief that
truth, transparency, and fairness are the foundation of a great car
buying experience. As part of our marketplace, TrueCar powers
car-buying programs for over 250 leading brands, including AARP,
Sam's Club, and American Express. Nearly half of all new-car buyers
engage with TrueCar powered sites, where they buy smarter and drive
happier. TrueCar is headquartered in Santa Monica, California, with an office in
Austin, Texas.
For more information, please visit www.truecar.com, and follow
us on Facebook or Twitter. TrueCar media line: +1-844-469-8442
(US toll-free) | Email: pr@truecar.com
About AutoFi
AutoFi is the leading commerce platform for end-to-end digital
automotive sales and financing, powering billions of online
transactions every year. Through its innovative platform and
expansive network of trusted lenders, AutoFi empowers sellers,
including the nation's top dealers and digital retailers, to sell
more efficiently and profitably. Additionally, AutoFi's Lending as
a Service API offers customized solutions that power the financing
for the largest branded automotive marketplaces in the industry.
For more information, visit www.autofi.com.
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SOURCE TrueCar, Inc.