SANTA MONICA, Calif.,
April 27, 2021 /PRNewswire/ --
TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent
online destination to find a car, forecasts total new vehicle
sales will reach 1,402,135 units in April 2021, up 97%
from a year ago and down 12.6% from March
2021, when adjusted for the same number of selling days.
This month's seasonally adjusted annualized rate (SAAR) for total
light vehicle sales is an estimated 17.1 million, bouncing back
from 8.7 million SAAR in April 2020.
Excluding fleet sales, TrueCar expects U.S. retail
deliveries of new cars and light trucks to be 1,259,036 units,
an increase of 94.5% from a year ago and a decrease of 11.8% from
March 2021, when adjusted for the
same number of selling days.
![TrueCar April 2021 Sales Forecast TrueCar April 2021 Sales Forecast](https://mma.prnewswire.com/media/1497348/truecar_chart.jpg)
"April of last year was the first full month of COVID-19's
impact on the day-to-day lives of Americans and the economy, and
saw vehicle sales plummet to the lowest point during the pandemic.
Despite the inventory challenges that linger, seeing total and
retail sales up nearly 100% in one year is a hopeful and exciting
milestone for the auto industry and economy," said Nick Woolard, Lead Industry Analyst at
TrueCar.
"The domestics kicked up their 0% APR for 84-month sales
promotions last April to spur demand which is why they were not
down as much as others this time last year and are up double digits
compared with most other brands that are up triple digits
year-over-year," added Woolard.
"Inventory remains tight and incentives are down nearly 30% from
last year so consumers need to be savvy and ready to make some
concessions in order to find the car they want at the price they
want to pay," said Valeri Tompkins,
Senior Vice President of OEM Solutions at TrueCar. "Expanding the
search criteria and removing filters will expand the options. And
as used vehicle prices continue to rise and the gap between new and
used vehicles continues to narrow, consumers should consider
cross-shopping new and used to get the best value."
Additional Insights (forecast by TrueCar):
- Total retail sales for April 2021
are expected to be up 95% from a year ago and down 11.8% from
March 2021 when adjusted for the same
number of selling days.
- Fleet sales for April 2021 are
expected to be up 125% from a year ago and down 20% from
March 2021 when adjusted for the same
number of selling days.
- Incentive spend is down 27.8% from last year and is the lowest
since April 2016.
- Average transaction price is projected to be flat from a year
ago and down 0.2% from March
2021.
- Total SAAR is expected to increase 97% from a year ago from
8.72 million units to 17.1 million units.
- Used vehicle sales for April 2021
are expected to reach 3.4 million, up 58% from a year ago and down
6% from March 2021.
- The average interest rate on new vehicles is 5.7% and the
average interest rate on used vehicles is 8.4%.
- The average loan term on a new vehicle for April 2021 is 73 months and the average loan term
on a used vehicle is 68 months.
April 2021 forecasts for the 13
largest manufacturers by volume. For additional data, visit the
TrueCar Newsroom.
Total Unit
Sales
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM %
Change (Daily Selling
Rate)
|
BMW
|
21,526
|
8,255
|
31,888
|
160.8%
|
160.8%
|
-32.5%
|
-32.5%
|
Daimler
|
20,230
|
11,278
|
24,651
|
79.4%
|
79.4%
|
-17.9%
|
-17.9%
|
Ford
|
193,297
|
119,591
|
213,300
|
61.6%
|
61.6%
|
-9.4%
|
-9.4%
|
GM
|
197,754
|
137,573
|
245,606
|
43.7%
|
43.7%
|
-19.5%
|
-19.5%
|
Honda
|
146,576
|
57,751
|
148,538
|
153.8%
|
153.8%
|
-1.3%
|
-1.3%
|
Hyundai
|
72,732
|
34,774
|
78,409
|
109.2%
|
109.2%
|
-7.2%
|
-7.2%
|
Kia
|
48,548
|
31,705
|
66,523
|
53.1%
|
53.1%
|
-27.0%
|
-27.0%
|
Nissan
|
95,624
|
46,689
|
128,334
|
104.8%
|
104.8%
|
-25.5%
|
-25.5%
|
Stellantis
|
153,837
|
92,053
|
183,333
|
67.1%
|
67.1%
|
-16.1%
|
-16.1%
|
Subaru
|
77,491
|
30,620
|
65,726
|
153.1%
|
153.1%
|
17.9%
|
17.9%
|
Tesla
|
28,521
|
6,200
|
23,050
|
360.0%
|
360.0%
|
23.7%
|
23.7%
|
Toyota
|
229,351
|
85,163
|
256,485
|
169.3%
|
169.3%
|
-10.6%
|
-10.6%
|
Volkswagen
Group
|
59,552
|
28,347
|
70,276
|
110.1%
|
110.1%
|
-15.3%
|
-15.3%
|
Industry
|
1,402,135
|
710,827
|
1,604,983
|
97.3%
|
97.3%
|
-12.6%
|
-12.6%
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Retail Unit
Sales
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM %
Change (Daily Selling
Rate)
|
BMW
|
21,212
|
8,108
|
31,340
|
161.6%
|
161.6%
|
-32.3%
|
-32.3%
|
Daimler
|
18,955
|
10,684
|
24,147
|
77.4%
|
77.4%
|
-21.5%
|
-21.5%
|
Ford
|
144,336
|
96,580
|
173,386
|
49.4%
|
49.4%
|
-16.8%
|
-16.8%
|
GM
|
171,110
|
121,681
|
213,654
|
40.6%
|
40.6%
|
-19.9%
|
-19.9%
|
Honda
|
145,611
|
57,301
|
147,917
|
154.1%
|
154.1%
|
-1.6%
|
-1.6%
|
Hyundai
|
69,752
|
33,984
|
75,339
|
105.3%
|
105.3%
|
-7.4%
|
-7.4%
|
Kia
|
47,644
|
30,898
|
64,048
|
54.2%
|
54.2%
|
-25.6%
|
-25.6%
|
Nissan
|
80,001
|
39,648
|
105,841
|
101.8%
|
101.8%
|
-24.4%
|
-24.4%
|
Stellantis
|
137,611
|
82,948
|
151,435
|
65.9%
|
65.9%
|
-9.1%
|
-9.1%
|
Subaru
|
75,607
|
29,741
|
63,276
|
154.2%
|
154.2%
|
19.5%
|
19.5%
|
Tesla
|
28,415
|
6,200
|
23,042
|
358.3%
|
358.3%
|
23.3%
|
23.3%
|
Toyota
|
209,026
|
81,857
|
226,861
|
155.4%
|
155.4%
|
-7.9%
|
-7.9%
|
Volkswagen
Group
|
58,990
|
28,085
|
69,254
|
110.0%
|
110.0%
|
-14.8%
|
-14.8%
|
Industry
|
1,259,036
|
647,164
|
1,427,357
|
94.5%
|
94.5%
|
-11.8%
|
-11.8%
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fleet Unit
Sales
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YoY %
Change
|
YoY % Change
(Daily Selling Rate)
|
MoM %
Change
|
MoM %
Change (Daily Selling
Rate)
|
BMW
|
314
|
147
|
548
|
114.4%
|
114.4%
|
-42.6%
|
-42.6%
|
|
Daimler
|
1,275
|
594
|
504
|
114.4%
|
114.4%
|
152.8%
|
152.8%
|
|
Ford
|
48,961
|
23,011
|
39,914
|
112.8%
|
112.8%
|
22.7%
|
22.7%
|
|
GM
|
26,644
|
15,892
|
31,952
|
67.7%
|
67.7%
|
-16.6%
|
-16.6%
|
|
Honda
|
965
|
450
|
621
|
114.4%
|
114.4%
|
55.4%
|
55.4%
|
|
Hyundai
|
2,980
|
790
|
3,070
|
277.2%
|
277.2%
|
-2.9%
|
-2.9%
|
|
Kia
|
904
|
807
|
2,475
|
12.0%
|
12.0%
|
-63.5%
|
-63.5%
|
|
Nissan
|
15,623
|
7,041
|
22,493
|
121.9%
|
121.9%
|
-30.5%
|
-30.5%
|
|
Stellantis
|
16,226
|
9,105
|
31,898
|
78.2%
|
78.2%
|
-49.1%
|
-49.1%
|
|
Subaru
|
1,884
|
879
|
2,450
|
114.4%
|
114.4%
|
-23.1%
|
-23.1%
|
|
Tesla
|
106
|
-
|
8
|
|
|
1255.1%
|
1255.1%
|
|
Toyota
|
20,325
|
3,306
|
29,624
|
514.8%
|
514.8%
|
-31.4%
|
-31.4%
|
|
Volkswagen
Group
|
562
|
262
|
1,022
|
114.4%
|
114.4%
|
-45.1%
|
-45.1%
|
|
Industry
|
143,098
|
63,663
|
177,626
|
124.8%
|
124.8%
|
-19.4%
|
-19.4%
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fleet
Penetration
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YoY %
Change
|
MoM %
Change
|
|
|
BMW
|
1.5%
|
1.8%
|
1.7%
|
-17.8%
|
-15.0%
|
|
|
Daimler
|
6.3%
|
5.3%
|
2.0%
|
19.5%
|
208.0%
|
|
|
Ford
|
25.3%
|
19.2%
|
18.7%
|
31.6%
|
35.4%
|
|
|
GM
|
13.5%
|
11.6%
|
13.0%
|
16.6%
|
3.6%
|
|
|
Honda
|
0.7%
|
0.8%
|
0.4%
|
-15.5%
|
57.5%
|
|
|
Hyundai
|
4.1%
|
2.3%
|
3.9%
|
80.3%
|
4.7%
|
|
|
Kia
|
1.9%
|
2.5%
|
3.7%
|
-26.8%
|
-49.9%
|
|
|
Nissan
|
16.3%
|
15.1%
|
17.5%
|
8.3%
|
-6.8%
|
|
|
Stellantis
|
10.5%
|
9.9%
|
17.4%
|
6.6%
|
-39.4%
|
|
|
Subaru
|
2.4%
|
2.9%
|
3.7%
|
-15.3%
|
-34.8%
|
|
|
Tesla
|
0.4%
|
0.0%
|
0.0%
|
|
995.1%
|
|
|
Toyota
|
8.9%
|
3.9%
|
11.6%
|
128.3%
|
-23.3%
|
|
|
Volkswagen
Group
|
0.9%
|
0.9%
|
1.5%
|
2.1%
|
-35.2%
|
|
|
Industry
|
10.2%
|
9.0%
|
11.1%
|
14.0%
|
-7.8%
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total Market
Share
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
|
|
|
|
BMW
|
1.5%
|
1.2%
|
2.0%
|
|
|
|
|
Daimler
|
1.4%
|
1.6%
|
1.5%
|
|
|
|
|
Ford
|
13.8%
|
16.8%
|
13.3%
|
|
|
|
|
GM
|
14.1%
|
19.4%
|
15.3%
|
|
|
|
|
Honda
|
10.5%
|
8.1%
|
9.3%
|
|
|
|
|
Hyundai
|
5.2%
|
4.9%
|
4.9%
|
|
|
|
|
Kia
|
3.5%
|
4.5%
|
4.1%
|
|
|
|
|
Nissan
|
6.8%
|
6.6%
|
8.0%
|
|
|
|
|
Stellantis
|
11.0%
|
13.0%
|
11.4%
|
|
|
|
|
Subaru
|
5.5%
|
4.3%
|
4.1%
|
|
|
|
|
Tesla
|
2.0%
|
0.9%
|
1.4%
|
|
|
|
|
Toyota
|
16.4%
|
12.0%
|
16.0%
|
|
|
|
|
Volkswagen
Group
|
4.2%
|
4.0%
|
4.4%
|
|
|
|
|
|
95.9%
|
97.1%
|
95.7%
|
|
|
|
|
|
|
|
|
|
|
|
|
Retail Market
Share
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
|
|
|
|
BMW
|
1.7%
|
1.3%
|
2.2%
|
|
|
|
|
Daimler
|
1.5%
|
1.7%
|
1.7%
|
|
|
|
|
Ford
|
11.5%
|
14.9%
|
12.1%
|
|
|
|
|
GM
|
13.6%
|
18.8%
|
15.0%
|
|
|
|
|
Honda
|
11.6%
|
8.9%
|
10.4%
|
|
|
|
|
Hyundai
|
5.5%
|
5.3%
|
5.3%
|
|
|
|
|
Kia
|
3.8%
|
4.8%
|
4.5%
|
|
|
|
|
Nissan
|
6.4%
|
6.1%
|
7.4%
|
|
|
|
|
Stellantis
|
10.9%
|
12.8%
|
10.6%
|
|
|
|
|
Subaru
|
6.0%
|
4.6%
|
4.4%
|
|
|
|
|
Tesla
|
2.3%
|
1.0%
|
1.6%
|
|
|
|
|
Toyota
|
16.6%
|
12.6%
|
15.9%
|
|
|
|
|
Volkswagen
Group
|
4.7%
|
4.3%
|
4.9%
|
|
|
|
|
|
96.0%
|
97.0%
|
95.9%
|
|
|
|
|
|
|
|
|
|
|
|
|
ATP
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YOY
|
MOM
|
|
|
BMW
|
$58,542
|
$58,415
|
$59,151
|
0.2%
|
-1.0%
|
|
|
Daimler
|
$60,307
|
$60,359
|
$61,211
|
-0.1%
|
-1.5%
|
|
|
Ford
|
$43,808
|
$43,335
|
$44,143
|
1.1%
|
-0.8%
|
|
|
GM
|
$42,981
|
$41,246
|
$41,335
|
4.2%
|
4.0%
|
|
|
Honda
|
$31,280
|
$29,960
|
$31,519
|
4.4%
|
-0.8%
|
|
|
Hyundai
|
$28,864
|
$27,742
|
$29,186
|
4.0%
|
-1.1%
|
|
|
Kia
|
$28,511
|
$25,671
|
$28,248
|
11.1%
|
0.9%
|
|
|
Nissan
|
$30,217
|
$29,127
|
$29,520
|
3.7%
|
2.4%
|
|
|
Stellantis
|
$44,386
|
$42,491
|
$42,777
|
4.5%
|
3.8%
|
|
|
Subaru
|
$30,408
|
$31,118
|
$30,382
|
-2.3%
|
0.1%
|
|
|
Toyota
|
$34,500
|
$34,159
|
$34,361
|
1.0%
|
0.4%
|
|
|
Volkswagen
Group
|
$44,401
|
$41,836
|
$44,103
|
6.1%
|
0.7%
|
|
|
Industry
|
$37,144
|
$37,161
|
$37,215
|
0.0%
|
-0.2%
|
|
|
|
-$17.6
|
|
-$72
|
|
|
|
|
Incentives
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YOY
|
MOM
|
|
|
BMW
|
$4,559
|
$6,031
|
$4,997
|
-24.4%
|
-8.8%
|
|
|
Daimler
|
$4,187
|
$7,289
|
$4,221
|
-42.6%
|
-0.8%
|
|
|
Ford
|
$2,935
|
$4,406
|
$3,042
|
-33.4%
|
-3.5%
|
|
|
GM
|
$4,699
|
$5,809
|
$4,836
|
-19.1%
|
-2.8%
|
|
|
Honda
|
$2,294
|
$2,825
|
$2,382
|
-18.8%
|
-3.7%
|
|
|
Hyundai
|
$2,392
|
$2,731
|
$2,541
|
-12.4%
|
-5.8%
|
|
|
Kia
|
$2,609
|
$4,016
|
$2,817
|
-35.0%
|
-7.4%
|
|
|
Nissan
|
$3,047
|
$4,774
|
$3,331
|
-36.2%
|
-8.5%
|
|
|
Stellantis
|
$3,753
|
$5,622
|
$4,640
|
-33.2%
|
-19.1%
|
|
|
Subaru
|
$1,272
|
$1,765
|
$1,275
|
-27.9%
|
-0.2%
|
|
|
Toyota
|
$2,476
|
$2,419
|
$2,774
|
2.4%
|
-10.7%
|
|
|
Volkswagen
Group
|
$4,001
|
$4,480
|
$4,001
|
-10.7%
|
0.0%
|
|
|
Industry
|
$3,102
|
$4,297
|
$3,424
|
-27.8%
|
-9.4%
|
|
|
|
-$1,195
|
|
-$322
|
|
|
|
|
Incentives as % of
ATP
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YOY
|
MOM
|
|
|
BMW
|
7.8%
|
10.3%
|
8.4%
|
-24.6%
|
-7.8%
|
|
|
Daimler
|
6.9%
|
12.1%
|
6.9%
|
-42.5%
|
0.7%
|
|
|
Ford
|
6.7%
|
10.2%
|
6.9%
|
-34.1%
|
-2.8%
|
|
|
GM
|
10.9%
|
14.1%
|
11.7%
|
-22.4%
|
-6.6%
|
|
|
Honda
|
7.3%
|
9.4%
|
7.6%
|
-22.2%
|
-3.0%
|
|
|
Hyundai
|
8.3%
|
9.8%
|
8.7%
|
-15.8%
|
-4.8%
|
|
|
Kia
|
9.2%
|
15.6%
|
10.0%
|
-41.5%
|
-8.2%
|
|
|
Nissan
|
10.1%
|
16.4%
|
11.3%
|
-38.5%
|
-10.6%
|
|
|
Stellantis
|
8.5%
|
13.2%
|
10.8%
|
-36.1%
|
-22.0%
|
|
|
Subaru
|
4.2%
|
5.7%
|
4.2%
|
-26.2%
|
-0.3%
|
|
|
Toyota
|
7.2%
|
7.1%
|
8.1%
|
1.4%
|
-11.1%
|
|
|
Volkswagen
Group
|
9.0%
|
10.7%
|
9.1%
|
-15.9%
|
-0.7%
|
|
|
Industry
|
8.4%
|
11.6%
|
9.2%
|
-27.8%
|
-9.2%
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
|
|
Manufacturer
|
Apr 2021
Forecast
|
Apr 2020
Actual
|
Mar 2021
Actual
|
YOY
|
MOM
|
|
|
Industry
|
$52,080,395,420
|
$26,415,189,900
|
$59,729,977,426
|
97.2%
|
-12.8%
|
|
|
(Note: This forecast is based solely on TrueCar, Inc.'s
analysis of industry sales trends and conditions and is not a
projection of TrueCar, Inc.'s operations.)
About TrueCar
TrueCar is a leading automotive
digital marketplace that enables car buyers to connect to our
nationwide network of Certified Dealers. We are building the
industry's most personalized and efficient car buying experience as
we seek to bring more of the purchasing process online. Consumers
who visit our marketplace will find a suite of vehicle discovery
tools, price ratings, and market context on new and used cars – all
with a clear view of what's a great deal. When they are
ready, TrueCar will enable them to connect with a local
Certified Dealer who shares in our belief that truth, transparency,
and fairness are the foundation of a great car buying experience.
As part of our marketplace, TrueCar powers car-buying programs for
over 250 leading brands, including AARP, Sam's Club,
and American Express. Nearly half of all new-car buyers engage
with TrueCar powered sites, where they buy smarter and
drive happier. TrueCar is headquartered in Santa
Monica, California, with an office
in Austin, Texas.
For more information, please visit www.truecar.com, and
follow us on Facebook or Twitter. TrueCar media
line: +1-844-469-8442 (US toll-free) |
Email: pr@truecar.com
TrueCar Public Relations Contact:
Shadee
Malekafzali
shadee@truecar.com
424.258.8694
View original content to download
multimedia:http://www.prnewswire.com/news-releases/truecar-forecasts-total-new-vehicle-sales-up-97-for-april-2021-compared-to-prior-year-when-sales-bottomed-out-due-to-the-pandemic-301277641.html
SOURCE TrueCar, Inc.