SANTA MONICA, Calif.,
March 25, 2021 /PRNewswire/
-- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and
transparent way to find a car, forecasts total new vehicle
sales will reach 1,460,820 units in March 2021, up 42%
from a year ago and up 13% from February
2021, when adjusted for the same number of selling days.
This month's seasonally adjusted annualized rate (SAAR) for total
light vehicle sales is an estimated 16.4 million units. Excluding
fleet sales, TrueCar expects U.S. retail deliveries of
new cars and light trucks to be 1,260,416 units, an increase of 53%
from a year ago and an increase of 10% from February 2021, when adjusted for the same number
of selling days.
"The pandemic's dramatic impact on the automotive industry and
U.S. economy at large began in the last two weeks of March 2020 when dealerships and OEM plants shut
down and stay at home mandates rolled out, which gives us our first
year-over-year sales compare," said Nick
Woolard, Lead Industry Analyst at TrueCar. "Automotive
sales dropped 38% from 2019, so it's no surprise that we're seeing
total sales up 42% and retail sales up 53% when compared to the
March 2020. Looking at the
year-over-year sales forecast, domestic brands such as GM and Ford,
fared much better because parts of the country that hold a majority
of trucks sales from these brands had not yet rolled out their
state stay at home orders at this point last year."
"In order to get back to a full recovery we need to see
improvement in fleet sales. This month we expect to see
further encouraging trends in fleet as commercial activity picks up
as well as some rental fleet as travel slowly resumes," added
Woolard.
Average transaction prices (ATP) are projected to be up 3.3%
or $1,185 from a year ago and down 0.6%
or $231 from February
2021. TrueCar projects that U.S. revenue from
new vehicle sales will reach approximately $54.8
billion for March 2021, up 52% (based on a non-adjusted
daily selling rate) from a year ago and up 21% from last month.
"As consumers receive their stimulus checks and tax refunds, we
expect demand for vehicles to increase. At the same time,
production complications such as with microchips and shortages of
other core materials are affecting a number of automakers, and
retailers are struggling to have enough supply to meet the strong
demand," said Valeri Tompkins, Senior Vice President, OEM
Solutions at TrueCar. "Consumers who are very specific
about the vehicle they want to purchase may need to be extra
patient, as they will likely have a harder time finding their first
choice of color or trim when shopping."
"Vehicles are turning on dealer lots very quickly because of the
supply and demand imbalance. In fact, according to TrueCar's new
car inventory data, the average vehicle is in inventory for only 56
days, which is two weeks less on the dealer lot than during this
exact time last year," added Tompkins. "This is also causing
the price of used vehicles to increase significantly
year-over-year. The average listing of the used vehicle on TrueCar
is up $2,300 year-over-year, so if
consumers are looking to sell their used vehicles, now is a great
time."
Additional Insights (forecast by TrueCar):
- Total retail sales for March 2021
are expected to be up 42% from a year ago and up 13% from
February 2021 when adjusted for the
same number of selling days.
- Fleet sales for March 2021 are
expected to be down 2.5% from a year ago and up 35%
from February 2021 when adjusted for the same number of
selling days.
- Average transaction price is projected to be up 3.3% or
$1,185 from a year ago and down 0.6%
or $231 from February 2021.
- Total SAAR is expected to increase 44% from a year ago from
11.4 million units to 16.4 million units.
- Used vehicle sales for March 2021
are expected to reach 3.6 million, up 104% from a year ago and up
1% from February 2021.
- The average interest rate on new vehicles is 4.7% and the
average interest rate on used vehicles is 8.3%.
- The average loan term on a new vehicle for March 2021 is 70 months, a two-month decrease,
when compared to the average loan term of 72 months from this time
last year.
Quarterly Insights: (forecast by TrueCar)
- Total unit sales for Q1 are expected to be up 10% from last
year when adjusted for the same number of selling days and down 4%
from Q1 when adjusted for the same number of selling days.
- Total retail sales for Q1 are expected to be up 21% from last
year when adjusted for the same number of selling days and down 7%
from Q1 when adjusted for the same number of selling days.
March 2021 forecasts for the 13
largest manufacturers by volume. For additional data, visit the
TrueCar Newsroom.
Total Unit Sales
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YoY %
Change
|
YoY %
Change
(Daily
Selling
Rate)
|
MoM %
Change
|
MoM %
Change
(Daily
Selling
Rate)
|
BMW
|
30,562
|
16,301
|
26,393
|
87.5%
|
80.3%
|
15.8%
|
6.9%
|
Daimler
|
21,785
|
18,571
|
20,317
|
17.3%
|
12.8%
|
7.2%
|
-1.0%
|
Ford
|
198,748
|
169,012
|
161,834
|
17.6%
|
13.1%
|
22.8%
|
13.4%
|
GM
|
232,535
|
169,952
|
191,846
|
36.8%
|
31.6%
|
21.2%
|
11.9%
|
Honda
|
140,062
|
77,153
|
106,328
|
81.5%
|
74.6%
|
31.7%
|
21.6%
|
Hyundai
|
68,370
|
36,087
|
50,735
|
89.5%
|
82.2%
|
34.8%
|
24.4%
|
Kia
|
57,908
|
45,413
|
48,062
|
27.5%
|
22.6%
|
20.5%
|
11.2%
|
Nissan
|
105,897
|
77,655
|
86,138
|
36.4%
|
31.1%
|
22.9%
|
13.5%
|
Stellantis
|
164,111
|
127,596
|
151,912
|
28.6%
|
23.7%
|
8.0%
|
-0.3%
|
Subaru
|
63,277
|
32,611
|
48,300
|
94.0%
|
86.6%
|
31.0%
|
20.9%
|
Tesla
|
24,513
|
13,400
|
21,550
|
82.9%
|
75.9%
|
13.8%
|
5.0%
|
Toyota
|
231,965
|
133,198
|
184,249
|
74.2%
|
67.5%
|
25.9%
|
16.2%
|
Volkswagen
Group
|
56,673
|
33,780
|
46,846
|
67.8%
|
61.3%
|
21.0%
|
11.7%
|
Industry
|
1,460,820
|
990,332
|
1,196,008
|
47.5%
|
41.8%
|
22.1%
|
12.7%
|
Retail Unit Sales
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YoY %
Change
|
YoY %
Change
(Daily
Selling
Rate)
|
MoM %
Change
|
MoM %
Change
(Daily
Selling
Rate)
|
BMW
|
30,025
|
14,846
|
25,931
|
102.2%
|
94.5%
|
15.8%
|
6.9%
|
Daimler
|
21,340
|
17,377
|
19,901
|
22.8%
|
18.1%
|
7.2%
|
-1.0%
|
Ford
|
151,462
|
112,495
|
131,563
|
34.6%
|
29.5%
|
15.1%
|
6.3%
|
GM
|
197,743
|
136,443
|
166,641
|
44.9%
|
39.4%
|
18.7%
|
9.5%
|
Honda
|
139,478
|
75,901
|
105,882
|
83.8%
|
76.7%
|
31.7%
|
21.6%
|
Hyundai
|
62,455
|
30,270
|
46,342
|
106.3%
|
98.4%
|
34.8%
|
24.4%
|
Kia
|
51,040
|
36,849
|
46,274
|
38.5%
|
33.2%
|
10.3%
|
1.8%
|
Nissan
|
74,593
|
50,853
|
71,069
|
46.7%
|
41.0%
|
5.0%
|
-3.1%
|
Stellantis
|
138,109
|
98,725
|
124,864
|
39.9%
|
34.5%
|
10.6%
|
2.1%
|
Subaru
|
60,918
|
30,623
|
46,499
|
98.9%
|
91.3%
|
31.0%
|
20.9%
|
Tesla
|
24,505
|
13,400
|
21,543
|
82.9%
|
75.8%
|
13.8%
|
5.0%
|
Toyota
|
201,930
|
115,551
|
162,434
|
74.8%
|
68.0%
|
24.3%
|
14.8%
|
Volkswagen
Group
|
55,823
|
29,298
|
46,150
|
90.5%
|
83.2%
|
21.0%
|
11.7%
|
Industry
|
1,260,416
|
792,735
|
1,059,009
|
59.0%
|
52.9%
|
19.0%
|
9.9%
|
Fleet Unit Sales
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YoY %
Change
|
YoY %
Change
(Daily
Selling
Rate)
|
MoM %
Change
|
MoM %
Change
(Daily
Selling
Rate)
|
BMW
|
536
|
1,455
|
462
|
-63.1%
|
-64.6%
|
16.1%
|
7.2%
|
Daimler
|
446
|
1,194
|
416
|
-62.7%
|
-64.1%
|
7.2%
|
-1.0%
|
Ford
|
47,286
|
56,517
|
30,271
|
-16.3%
|
-19.6%
|
56.2%
|
44.2%
|
GM
|
34,792
|
33,509
|
25,205
|
3.8%
|
-0.2%
|
38.0%
|
27.4%
|
Honda
|
585
|
1,252
|
446
|
-53.3%
|
-55.1%
|
31.2%
|
21.1%
|
Hyundai
|
5,914
|
5,817
|
4,393
|
1.7%
|
-2.2%
|
34.6%
|
24.3%
|
Kia
|
6,868
|
8,564
|
1,788
|
-19.8%
|
-22.9%
|
284.1%
|
254.6%
|
Nissan
|
31,304
|
26,802
|
15,069
|
16.8%
|
12.3%
|
107.7%
|
91.8%
|
Stellantis
|
26,002
|
28,871
|
27,048
|
-9.9%
|
-13.4%
|
-3.9%
|
-11.3%
|
Subaru
|
2,359
|
1,988
|
1,801
|
18.7%
|
14.1%
|
31.0%
|
20.9%
|
Tesla
|
8
|
-
|
7
|
|
|
13.8%
|
5.0%
|
Toyota
|
30,036
|
17,647
|
21,815
|
70.2%
|
63.7%
|
37.7%
|
27.1%
|
Volkswagen
Group
|
850
|
4,482
|
696
|
-81.0%
|
-81.8%
|
22.1%
|
12.7%
|
Industry
|
200,404
|
197,597
|
136,999
|
1.4%
|
-2.5%
|
46.3%
|
35.0%
|
Fleet Penetration
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YoY %
Change
|
MoM %
Change
|
BMW
|
1.8%
|
8.9%
|
1.7%
|
-80.3%
|
0.3%
|
Daimler
|
2.0%
|
6.4%
|
2.0%
|
-68.2%
|
0.0%
|
Ford
|
23.8%
|
33.4%
|
18.7%
|
-28.9%
|
27.2%
|
GM
|
15.0%
|
19.7%
|
13.1%
|
-24.1%
|
13.9%
|
Honda
|
0.4%
|
1.6%
|
0.4%
|
-74.3%
|
-0.4%
|
Hyundai
|
8.7%
|
16.1%
|
8.7%
|
-46.3%
|
-0.1%
|
Kia
|
11.9%
|
18.9%
|
3.7%
|
-37.1%
|
218.8%
|
Nissan
|
29.6%
|
34.5%
|
17.5%
|
-14.4%
|
69.0%
|
Stellantis
|
15.8%
|
22.6%
|
17.8%
|
-30.0%
|
-11.0%
|
Subaru
|
3.7%
|
6.1%
|
3.7%
|
-38.8%
|
0.0%
|
Tesla
|
0.0%
|
0.0%
|
0.0%
|
|
0.0%
|
Toyota
|
12.9%
|
13.2%
|
11.8%
|
-2.3%
|
9.4%
|
Volkswagen
Group
|
1.5%
|
13.3%
|
1.5%
|
-88.7%
|
1.0%
|
Industry
|
17.4%
|
23.4%
|
11.1%
|
-25.7%
|
56.6%
|
Total Market Share
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
BMW
|
2.1%
|
1.6%
|
2.2%
|
Daimler
|
1.5%
|
1.9%
|
1.7%
|
Ford
|
13.6%
|
17.1%
|
13.5%
|
GM
|
15.9%
|
17.2%
|
16.0%
|
Honda
|
9.6%
|
7.8%
|
8.9%
|
Hyundai
|
4.7%
|
3.6%
|
4.2%
|
Kia
|
4.0%
|
4.6%
|
4.0%
|
Nissan
|
7.2%
|
7.8%
|
7.2%
|
Stellantis
|
11.2%
|
12.9%
|
12.7%
|
Subaru
|
4.3%
|
3.3%
|
4.0%
|
Tesla
|
1.7%
|
1.4%
|
1.8%
|
Toyota
|
15.9%
|
13.4%
|
15.4%
|
Volkswagen
Group
|
3.9%
|
3.4%
|
3.9%
|
Retail Market Share
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
BMW
|
2.4%
|
1.9%
|
2.4%
|
Daimler
|
1.7%
|
2.2%
|
1.9%
|
Ford
|
12.0%
|
14.2%
|
12.4%
|
GM
|
15.7%
|
17.2%
|
15.7%
|
Honda
|
11.1%
|
9.6%
|
10.0%
|
Hyundai
|
5.0%
|
3.8%
|
4.4%
|
Kia
|
4.0%
|
4.6%
|
4.4%
|
Nissan
|
5.9%
|
6.4%
|
6.7%
|
Stellantis
|
11.0%
|
12.5%
|
11.8%
|
Subaru
|
4.8%
|
3.9%
|
4.4%
|
Tesla
|
1.9%
|
1.7%
|
2.0%
|
Toyota
|
16.0%
|
14.6%
|
15.3%
|
Volkswagen
Group
|
4.4%
|
3.7%
|
4.4%
|
Average Transaction Price (ATP)
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YOY
|
MOM
|
BMW
|
$61,139
|
$60,337
|
$60,892
|
1.3%
|
0.4%
|
Daimler
|
$62,082
|
$59,749
|
$62,153
|
3.9%
|
-0.1%
|
Ford
|
$44,293
|
$42,774
|
$44,125
|
3.6%
|
0.4%
|
GM
|
$41,860
|
$40,700
|
$41,408
|
2.9%
|
1.1%
|
Honda
|
$31,916
|
$29,727
|
$31,950
|
7.4%
|
-0.1%
|
Hyundai
|
$30,281
|
$28,343
|
$30,517
|
6.8%
|
-0.8%
|
Kia
|
$28,604
|
$26,360
|
$28,498
|
8.5%
|
0.4%
|
Nissan
|
$29,512
|
$27,926
|
$29,381
|
5.7%
|
0.4%
|
Stellantis
|
$43,086
|
$40,817
|
$42,747
|
5.6%
|
0.8%
|
Subaru
|
$30,389
|
$30,344
|
$30,511
|
0.1%
|
-0.4%
|
Toyota
|
$34,708
|
$33,437
|
$34,984
|
3.8%
|
-0.8%
|
Volkswagen
Group
|
$44,496
|
$41,017
|
$43,704
|
8.5%
|
1.8%
|
Industry
|
$37,549
|
$36,364
|
$37,780
|
3.3%
|
-0.6%
|
Incentive Spending
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YOY
|
MOM
|
BMW
|
$4,825
|
$6,318
|
$5,238
|
-23.6%
|
-7.9%
|
Daimler
|
$3,799
|
$5,722
|
$3,948
|
-33.6%
|
-3.8%
|
Ford
|
$3,144
|
$4,024
|
$3,388
|
-21.9%
|
-7.2%
|
GM
|
$4,982
|
$5,306
|
$4,533
|
-6.1%
|
9.9%
|
Honda
|
$2,193
|
$2,715
|
$2,365
|
-19.3%
|
-7.3%
|
Hyundai
|
$2,266
|
$2,204
|
$2,268
|
2.8%
|
-0.1%
|
Kia
|
$2,454
|
$3,863
|
$2,677
|
-36.5%
|
-8.3%
|
Nissan
|
$3,514
|
$4,697
|
$3,758
|
-25.2%
|
-6.5%
|
Stellantis
|
$4,345
|
$4,956
|
$4,628
|
-12.3%
|
-6.1%
|
Subaru
|
$1,273
|
$1,607
|
$1,321
|
-20.8%
|
-3.6%
|
Toyota
|
$2,625
|
$2,659
|
$2,548
|
-1.3%
|
3.0%
|
Volkswagen
Group
|
$4,100
|
$4,502
|
$3,714
|
-8.9%
|
10.4%
|
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YOY
|
MOM
|
|
|
|
|
|
|
|
Incentives as a Percentage of Average Transaction Price
(ATP)
Manufacturer
|
Mar 2021
Forecast
|
Mar 2020
Actual
|
Feb 2021
Actual
|
YOY
|
MOM
|
BMW
|
7.9%
|
10.5%
|
8.6%
|
-24.6%
|
-8.3%
|
Daimler
|
6.1%
|
9.6%
|
6.4%
|
-36.1%
|
-3.7%
|
Ford
|
7.1%
|
9.4%
|
7.7%
|
-24.5%
|
-7.5%
|
GM
|
11.9%
|
13.0%
|
10.9%
|
-8.7%
|
8.7%
|
Honda
|
6.9%
|
9.1%
|
7.4%
|
-24.8%
|
-7.2%
|
Hyundai
|
7.5%
|
7.8%
|
7.4%
|
-3.7%
|
0.7%
|
Kia
|
8.6%
|
14.7%
|
9.4%
|
-41.5%
|
-8.7%
|
Nissan
|
11.9%
|
16.8%
|
12.8%
|
-29.2%
|
-6.9%
|
Stellantis
|
10.1%
|
12.1%
|
10.8%
|
-16.9%
|
-6.9%
|
Subaru
|
4.2%
|
5.3%
|
4.3%
|
-20.9%
|
-3.3%
|
Toyota
|
7.6%
|
8.0%
|
7.3%
|
-4.9%
|
3.8%
|
Volkswagen
Group
|
9.2%
|
11.0%
|
8.5%
|
-16.1%
|
8.4%
|
Industry
|
8.9%
|
11.1%
|
9.1%
|
-19.4%
|
-1.7%
|
|
|
|
|
|
|
|
Quarterly Tables
Total Unit Sales, Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
YoY %
Change
|
YoY %
Change
(Daily
Selling
Rate)
|
QoQ %
Change
|
QoQ %
Change
(Daily Selling Rate)
|
BMW
|
76,519
|
64,692
|
107,299
|
18.3%
|
21.5%
|
-28.7%
|
-23.9%
|
Daimler
|
67,370
|
68,770
|
94,098
|
-2.0%
|
0.6%
|
-28.4%
|
-23.6%
|
Ford
|
503,159
|
514,614
|
538,643
|
-2.2%
|
0.4%
|
-6.6%
|
-0.3%
|
GM
|
626,335
|
616,432
|
767,444
|
1.6%
|
4.4%
|
-18.4%
|
-12.9%
|
Honda
|
338,615
|
298,784
|
366,068
|
13.3%
|
16.4%
|
-7.5%
|
-1.2%
|
Hyundai
|
165,313
|
134,830
|
183,943
|
22.6%
|
25.9%
|
-10.1%
|
-4.1%
|
Kia
|
150,935
|
137,945
|
157,755
|
9.4%
|
12.4%
|
-4.3%
|
2.1%
|
Nissan
|
263,116
|
257,606
|
243,133
|
2.1%
|
4.9%
|
8.2%
|
15.5%
|
Stellantis
|
451,749
|
448,798
|
495,180
|
0.7%
|
3.4%
|
-8.8%
|
-2.6%
|
Subaru
|
157,977
|
130,591
|
175,382
|
21.0%
|
24.2%
|
-9.9%
|
-3.8%
|
Tesla
|
70,763
|
56,200
|
68,200
|
25.9%
|
29.3%
|
3.8%
|
10.8%
|
Toyota
|
584,150
|
495,578
|
660,715
|
17.9%
|
21.1%
|
-11.6%
|
-5.6%
|
Volkswagen
Group
|
148,135
|
129,072
|
172,464
|
14.8%
|
17.9%
|
-14.1%
|
-8.3%
|
Industry
|
3,766,406
|
3,506,683
|
4,196,656
|
7.4%
|
10.3%
|
-10.3%
|
-4.2%
|
Retail Unit Sales, Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
YoY %
Change
|
YoY %
Change
(Daily
Selling
Rate)
|
QoQ %
Change
|
QoQ %
Change
(Daily
Selling
Rate)
|
BMW
|
75,176
|
58,447
|
102,914
|
28.6%
|
32.1%
|
-27.0%
|
-22.0%
|
Daimler
|
65,992
|
64,364
|
89,982
|
2.5%
|
5.3%
|
-26.7%
|
-21.7%
|
Ford
|
383,448
|
339,544
|
435,547
|
12.9%
|
16.0%
|
-12.0%
|
-6.0%
|
GM
|
532,622
|
453,338
|
664,280
|
17.5%
|
20.7%
|
-19.8%
|
-14.4%
|
Honda
|
337,202
|
295,359
|
363,713
|
14.2%
|
17.3%
|
-7.3%
|
-1.0%
|
Hyundai
|
151,012
|
109,842
|
161,936
|
37.5%
|
41.2%
|
-6.7%
|
-0.4%
|
Kia
|
133,035
|
116,219
|
146,962
|
14.5%
|
17.6%
|
-9.5%
|
-3.4%
|
Nissan
|
185,337
|
176,354
|
202,259
|
5.1%
|
7.9%
|
-8.4%
|
-2.2%
|
Stellantis
|
380,172
|
318,416
|
426,872
|
19.4%
|
22.6%
|
-10.9%
|
-4.9%
|
Subaru
|
152,088
|
122,904
|
172,045
|
23.7%
|
27.1%
|
-11.6%
|
-5.6%
|
Tesla
|
70,739
|
55,752
|
67,774
|
26.9%
|
30.3%
|
4.4%
|
11.4%
|
Toyota
|
508,512
|
417,544
|
604,441
|
21.8%
|
25.1%
|
-15.9%
|
-10.2%
|
Volkswagen
Group
|
145,914
|
114,415
|
155,509
|
27.5%
|
31.0%
|
-6.2%
|
0.2%
|
Industry
|
3,249,708
|
2,756,031
|
3,736,505
|
17.9%
|
21.1%
|
-13.0%
|
-7.2%
|
Total Market Share, Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
BMW
|
2.0%
|
1.8%
|
2.6%
|
Daimler
|
1.8%
|
2.0%
|
2.2%
|
Ford
|
13.4%
|
14.7%
|
12.8%
|
GM
|
16.6%
|
17.6%
|
18.3%
|
Honda
|
9.0%
|
8.5%
|
8.7%
|
Hyundai
|
4.4%
|
3.8%
|
4.4%
|
Kia
|
4.0%
|
3.9%
|
3.8%
|
Nissan
|
7.0%
|
7.3%
|
5.8%
|
Stellantis
|
12.0%
|
12.8%
|
11.8%
|
Subaru
|
4.2%
|
3.7%
|
4.2%
|
Tesla
|
1.9%
|
1.6%
|
1.6%
|
Toyota
|
15.5%
|
14.1%
|
15.7%
|
Volkswagen
Group
|
3.9%
|
3.7%
|
4.1%
|
Retail Market Share, Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
BMW
|
2.3%
|
2.1%
|
2.8%
|
Daimler
|
2.0%
|
2.3%
|
2.4%
|
Ford
|
11.8%
|
12.3%
|
11.7%
|
GM
|
16.4%
|
16.4%
|
17.8%
|
Honda
|
10.4%
|
10.7%
|
9.7%
|
Hyundai
|
4.6%
|
4.0%
|
4.3%
|
Kia
|
4.1%
|
4.2%
|
3.9%
|
Nissan
|
5.7%
|
6.4%
|
5.4%
|
Stellantis
|
11.7%
|
11.6%
|
11.4%
|
Subaru
|
4.7%
|
4.5%
|
4.6%
|
Tesla
|
2.2%
|
2.0%
|
1.8%
|
Toyota
|
15.6%
|
15.2%
|
16.2%
|
Volkswagen
Group
|
4.5%
|
4.2%
|
4.2%
|
Average Transaction Price (ATP) , Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
YoY %
Change
|
|
QoQ %
Change
|
BMW
|
$60,226
|
$58,116
|
$59,855
|
3.6%
|
|
0.6%
|
Daimler
|
$62,185
|
$60,718
|
$59,049
|
2.4%
|
|
5.3%
|
Stellantis
|
$44,040
|
$42,568
|
$43,839
|
3.5%
|
|
0.5%
|
Ford
|
$41,752
|
$40,011
|
$43,725
|
4.4%
|
|
-4.5%
|
GM
|
$31,707
|
$29,423
|
$38,035
|
7.8%
|
|
-16.6%
|
Honda
|
$30,566
|
$28,733
|
$30,683
|
6.4%
|
|
-0.4%
|
Hyundai
|
$28,472
|
$25,970
|
$28,595
|
9.6%
|
|
-0.4%
|
Kia
|
$29,414
|
$28,621
|
$28,790
|
2.8%
|
|
2.2%
|
Nissan
|
$42,874
|
$40,440
|
$35,349
|
6.0%
|
|
21.3%
|
Subaru
|
$30,489
|
$30,100
|
$30,583
|
1.3%
|
|
-0.3%
|
Toyota
|
$34,850
|
$33,415
|
$35,330
|
4.3%
|
|
-1.4%
|
Volkswagen
Group
|
$43,931
|
$40,633
|
$42,788
|
8.1%
|
|
2.7%
|
Industry
|
$37,631
|
$35,910
|
$38,224
|
4.8%
|
|
-1.6%
|
Incentives, Quarterly
Manufacturer
|
Q1
2021
|
Q1
2020
|
Q4
2020
|
YoY %
Change
|
|
QoQ %
Change
|
BMW
|
$5,058
|
$5,943
|
$5,409
|
-14.9%
|
|
-6.5%
|
Daimler
|
$4,015
|
$6,114
|
$4,795
|
-34.3%
|
|
-16.3%
|
Stellantis
|
$3,562
|
$4,696
|
$4,661
|
-24.2%
|
|
-23.6%
|
Ford
|
$4,818
|
$5,587
|
$4,631
|
-13.8%
|
|
4.0%
|
GM
|
$2,296
|
$2,586
|
$4,102
|
-11.2%
|
|
-44.0%
|
Honda
|
$2,342
|
$2,863
|
$2,548
|
-18.2%
|
|
-8.1%
|
Hyundai
|
$2,671
|
$3,730
|
$2,705
|
-28.4%
|
|
-1.2%
|
Kia
|
$3,854
|
$4,766
|
$3,896
|
-19.1%
|
|
-1.1%
|
Nissan
|
$4,519
|
$5,037
|
$4,671
|
-10.3%
|
|
-3.3%
|
Subaru
|
$1,349
|
$1,335
|
$1,575
|
1.1%
|
|
-14.3%
|
Toyota
|
$2,596
|
$2,661
|
$2,714
|
-2.4%
|
|
-4.3%
|
Volkswagen
Group
|
$3,981
|
$4,443
|
$4,300
|
-10.4%
|
|
-7.4%
|
Industry
|
$3,490
|
$4,130
|
$3,912
|
-15.5%
|
|
-10.8%
|
(Note: This forecast is based solely on TrueCar, Inc.'s
analysis of industry sales trends and conditions and is not a
projection of TrueCar, Inc.'s operations.)
About TrueCar
TrueCar is a leading automotive digital marketplace that
enables car buyers to connect to our nationwide network of
Certified Dealers. We are building the industry's most personalized
and efficient car buying experience as we seek to bring more of the
purchasing process online. Consumers who visit our marketplace will
find a suite of vehicle discovery tools, price ratings, and market
context on new and used cars – all with a clear view of what's a
great deal. When they are ready, TrueCar will enable them
to connect with a local Certified Dealer who shares in our belief
that truth, transparency, and fairness are the foundation of a
great car buying experience. As part of our marketplace, TrueCar
powers car-buying programs for over 250 leading brands, including
AARP, Sam's Club, and American Express. Nearly half of all
new-car buyers engage with TrueCar powered sites, where
they buy smarter and drive happier. TrueCar is
headquartered in Santa Monica, California, with offices in Austin,
Texas, and Boston, Massachusetts.
For more information, please visit www.truecar.com, and
follow us on Facebook or Twitter.
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SOURCE TrueCar, Inc.