Consumer Interest in Online Vehicle Shopping and Delivery Peaks in TrueCar’s Latest COVID-19 Vehicle Shopping Study
2020年12月16日 - 11:00PM
TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent
online destination to find a car, released the sixth wave of its
study into the impact of the pandemic on vehicle shopping and
vehicle shoppers’ needs, eight months into the COVID-19 pandemic.
36% of car shoppers surveyed stated that, due to COVID-19, they
plan to do more of the shopping process online, the highest level
seen to date. This is likely impacted by the high number of daily
reported COVID-19 cases this wave of research –more than double the
level reported during any of the prior waves.
“While concern over being exposed or exposing others to COVID-19
is up significantly from two months ago, fewer shoppers than ever
say they intend to delay their purchase. This suggests consumers
are interested in, and adapting to, doing more of the purchase
process online,” added Wendy McMullin, Head of Research and
Consumer Insights at TrueCar.
Highlights from the Study
Include:
- 54% of shoppers are very, or extremely concerned about being
exposed to COVID-19, up 50% from September.
- Fewer consumers now expect to delay their purchase (25%), down
a third from the peak in April (37%).
- Consumers expecting to do more of the shopping process online
peaks at 36%.
- Seven out of 10 shoppers saying they would be more likely to
purchase with a dealership offering online payments, trade-in and
financing—elements of TrueCar’s payments experience.
- 35% of shoppers state they are concerned about potentially
diminished income in the future— the highest level to date.
- 24% of shoppers state they would be encouraged to purchase a
vehicle if there were a job loss program offered – the highest
level to date.
- 37% of shoppers state they would be encouraged to work with a
dealer offering at home test drive—the highest level to date.
- One-quarter (24%) say they would be encouraged to work with a
dealer if a seven-day return policy were offered— the highest level
to date.
“With federal COVID-19 relief and unemployment benefits set to
expire at the end of the year, it’s not surprising to see more
consumers than ever stating that flexible solutions such as job
loss programs and vehicle return policies would provide the added
peace of mind to encourage them to purchase a vehicle,” said
McMullin.
The study was fielded 11/21/20 with a sample size of 1,200 (U.S.
Covid-19 daily cases 178,309, U.S. COVID-19 daily deaths
1,506).
About TrueCar
TrueCar is a leading automotive digital marketplace that
enables car buyers to connect to our nationwide network of
Certified Dealers. We are building the industry's most personalized
and efficient car buying experience as we seek to bring more of the
purchasing process online. Consumers who visit our marketplace will
find a suite of vehicle discovery tools, price ratings and market
context on new and used cars – all with a clear view of what's a
great deal. When they are ready, TrueCar will enable them
to connect with a local Certified Dealer who shares in our belief
that truth, transparency and fairness are the foundation of a great
car buying experience. As part of our
marketplace, TrueCar powers car-buying programs for over
250 leading brands, including AARP, Sam’s Club, and American
Express. Nearly half of all new-car buyers engage
with TrueCar powered sites, where they buy smarter and
drive happier. TrueCar is headquartered in Santa
Monica, California, with offices in Austin,
Texas and Boston, Massachusetts.
For more information, please visit www.truecar.com, and
follow us on Facebook or Twitter. TrueCar media
line: +1-844-469-8442 (US toll-free) |
Email: pr@truecar.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/76dac253-fdbe-46fd-a8f2-2b845bad0586
https://www.globenewswire.com/NewsRoom/AttachmentNg/4b17f46b-1799-4d0b-a435-ad2c681aaf97
https://www.globenewswire.com/NewsRoom/AttachmentNg/d4b4448a-f7c0-438d-a92a-5c804ea2dfbe
TrueCar Public Relations Contact:
Shadee Malekafzali
shadee@truecar.com
424.258.8694
TrueCar (NASDAQ:TRUE)
過去 株価チャート
から 6 2024 まで 7 2024
TrueCar (NASDAQ:TRUE)
過去 株価チャート
から 7 2023 まで 7 2024