TOPP Topps Co (MM)

NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- The Topps Company, Inc. (NASDAQ:TOPP) announced today that it is mailing the following letter to all stockholders in connection with the Company's August 30, 2007 special meeting of stockholders: Dear Fellow Stockholder: At the special meeting to be held on Thursday, August 30, 2007, at 2:00 PM local time, Topps stockholders of record will be asked to consider and vote upon the pending merger agreement with The Tornante Company LLC and Madison Dearborn Partners, LLC ("Tornante - MDP transaction"). THE TOPPS BOARD IS COMMITTED TO MAXIMIZING VALUE FOR ALL STOCKHOLDERS The Topps Board of Directors has already secured a transaction at $9.75 per share in cash for all stockholders with the Tornante - MDP transaction. As part of the Board's commitment to maximizing value for all Topps stockholders, the Company and its representatives continue to negotiate with the Upper Deck Company to see if a consensual transaction can be reached with respect to its $10.75 Tender Offer. However, in spite of the Board's best efforts, we have not reached a consensual transaction with Upper Deck to date and the Tornante - MDP transaction for $9.75 per share in cash is the only binding offer received. Accordingly, the Board believes that approval of the Tornante - MDP transaction is in the best interest of all Topps stockholders and recommends that stockholders vote "FOR" the transaction at the special meeting. The Tornante - MDP transaction maximizes value for all Topps stockholders: -- The $9.75 per share offer price implies multiples well above those of comparable transactions, both for the Confectionery business and for the Entertainment business. -- The $9.75 per share offer represents a favorable, 21% premium over the unaffected stock price.(1) -- The all-cash Tornante - MDP transaction offers stockholders certainty of value, as the transaction has a high probability of closing shortly after stockholder approval. The attractive price Tornante - MDP is offering to Topps stockholders is due, in large part, to the unusually high level of equity contribution it committed to its transaction ($191 million or 54% of acquisition financing). Furthermore, the Tornante - MDP transaction is especially compelling given the current turmoil in the credit markets. The Board urges stockholders to vote "for" the certainty of value today with the Tornante - MDP transaction. Do NOT gamble with your investment in Topps. THE BOARD CONDUCTED A THOROUGH PROCESS TO MAXIMIZE STOCKHOLDER VALUE Prior to entering into the Tornante - MDP transaction, the Board of Directors pursued a multi-year process in which it explored all opportunities to maximize the value of your investment in Topps, including implementing a restructuring plan to enhance earnings and profitability. As detailed in our proxy materials and noted in the June 14, 2007, Delaware Chancery Court Opinion, your Board pursued extensive negotiations with Tornante - MDP and secured a $9.75 per share cash offer, which is above their initial $9.24 offer. Still, the Board's work did not stop there. As part of the merger agreement, the Board sought and obtained a "go-shop" solicitation period during which time Topps proactively contacted 107 potential bidders, including Upper Deck. This process was at all times led by the Board's independent directors, with the input of Crescendo Partners' Board representative and the other "objecting directors." As Topps' largest individual stockholder, I am certainly in favor of securing the highest possible price today for all Topps stockholders. The Tornante - MDP transaction, which is the only binding offer received, reflects the Board's successful restructuring plan and is the culmination of the Board's extensive process, which was completed in a full and fair manner to maximize stockholder value. If there is a better offer out there, we will take it, but at this time we firmly believe that the Tornante-MDP agreement is in our stockholders best interest and we urge you to vote in favor of the transaction. YOUR VOTE IS IMPORTANT Approval of the merger agreement requires the affirmative vote of a majority of the shares of Topps outstanding common stock. The failure to vote or abstaining from voting has the same effect as a vote against the merger agreement. Accordingly, please sign, date and return the enclosed WHITE proxy card promptly in the envelope provided to vote FOR the merger! If you hold your stock through a bank, broker, or other custodian, that custodian will not vote your stock without your instruction. Please follow the procedures provided by your custodian to ensure that your vote is represented at the special meeting. The enclosed proxy statement and supplement contain important information about the transaction. We urge you to read it carefully in its entirety. The Board will announce the next annual meeting date once it has been scheduled. In setting that date, the Board will take into account any developments in its process to maximize value for stockholders. Thank you for your support. Sincerely, /s/ Arthur T. Shorin Arthur T. Shorin Chairman and Chief Executive Officer If your shares are registered in your own name, please sign, date and mail the enclosed WHITE Proxy Card to MacKenzie Partners in the self-addressed, stamped envelope provided today. If your shares are held in the name of a brokerage firm, bank nominee or other institution, please sign, date and mail the enclosed WHITE Proxy Card in the self-addressed, stamped envelope provided. After signing the enclosed WHITE Proxy Card do not sign or return any proxy card sent to you by the dissident group. Remember - only your latest dated proxy will determine how your shares are to be voted at the meeting. If you have any questions or need assistance in voting your shares, please contact our proxy solicitor. MacKenzie Partners, Inc. 105 Madison Avenue New York, New York 10016 (212) 929-5500 (Call Collect) or Call Toll-Free (800) 322-2885 Email: About Topps Founded in 1938, Topps is a leading creator and marketer of distinctive confectionery and entertainment products. The Company's confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops as well as "Bazooka" bubble gum. Topps entertainment products include trading cards, sticker album collections and collectible games. For additional information, visit http://www.topps.com/. This release contains forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Topps believes the expectations contained in such forward- looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. This information may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, factors detailed in Topps' Securities and Exchange Commission filings available at http://www.sec.gov/, the SEC's Web site. Free copies of Topps' SEC filings are also available on Topps' Web site at http://www.topps.com/ or by contacting the company's proxy solicitor, Mackenzie Partners, Inc. at . (1) Average closing price for the two-week period that preceded the announcement of the settlement of the proxy contest with Pembridge Capital prior to the AGM 2006 (July 28, 2006). CONTACTS: Investors: Betsy Brod / Lynn Morgen MBS Value Partners, LLC 212-750-5800 Dan Burch / Dan Sullivan MacKenzie Partners, Inc. 212-929-5940 / 1-800-322-2885 Media: Joele Frank / Sharon Stern Joele Frank, Wilkinson Brimmer Katcher 212-355-4449 DATASOURCE: The Topps Company, Inc. CONTACT: Investors: Betsy Brod, or Lynn Morgen, both of MBS Value Partners, LLC, +1-212-750-5800; Dan Burch, or Dan Sullivan, both of MacKenzie Partners, Inc., +1-212-929-5940, +1-800-322-2885; Media: Joele Frank, or Sharon Stern, both of Joele Frank, Wilkinson Brimmer Katcher, +1-212-355-4449 Web site: http://www.topps.com/

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