Building on Thryv’s successful small business
platform, Marketing Center empowers users with tools and technology
to competitively market and grow their business
Thryv Holdings, Inc. (NASDAQ:THRY), provider of the Thryv® small
business platform for small- to medium-sized businesses, announced
today the launch of Marketing Center, a fully integrated
platform that provides everything a small business needs to attract
new customers and efficiently market and grow their business.
Marketing Center arms small business owners with the tools to
effectively market and grow their business in an increasingly
competitive marketplace. Thryv announced the upcoming launch of
Marketing Center earlier this year, and after a successful beta
launch, Marketing Center is now available in the U.S., with an
international expansion planned for the first half of 2023.
Marketing Center, Thryv’s debut MarTech offering, effortlessly
connects the Thryv small business platform to the client’s
marketing activities. This enables a business owner to understand
where their customers are coming from and then to follow up with
them digitally using automation. This helps the small business
owner know what works and what doesn’t.
“As marketing costs continue to skyrocket, Marketing Center is
leveling the playing field for small businesses,” said Thryv
Chairman and CEO Joe Walsh. “Amidst inflation and economic
uncertainty, small businesses will be seeking out efficiencies.
They want to ensure they can make every dollar count.
“Thryv’s Marketing Center is designed to provide transparent
insights on every marketing effort to inform the ROI of their
activities and ensure no dollar is wasted.”
Fully Integrated, No Set-Up Required
Today, consumers use their web and mobile devices to discover
new service providers, making it more difficult for small
businesses to track these anonymous views and complex journeys.
Thryv’s Marketing Center allows small businesses to track their
website views and see data on how current customers and prospects
interact with their business pages.
While some platforms may focus on landing pages, analytics and
bottom of funnel conversion capabilities, and others on purchasing
and optimizing advertising campaigns, Thryv’s Marketing Center
platform accomplishes all of this in a single user experience.
Marketing Center fully integrates with Google, Facebook,
Instagram, Bing, Yahoo Display Network, Connected TV, and Yelp to
empower small business owners with the capabilities of omni-channel
advertising campaigns that can be created, launched, and managed by
the user from a single platform. Advertising campaigns, which are
entirely optional, enable a small business owner to start, stop,
increase, and decrease their budgets at any time for any
reason.
Coupled with the existing Thryv website, Marketing Center adds
an easy-to-use landing page builder to power all online marketing
activities. Thryv’s focus on end-to-end experience, means all the
tags, analytics and set-up are entirely automated for the small
business.
Enhanced Digital Presence
Marketing Center can connect with users’ Google Business
Profiles to optimize and provide robust analytics in one central
location. Additionally, Marketing Center can access both YP.com and
Yelp to offer enhanced business profiles as part of the monthly
subscription.
These enhanced profiles help the small business be found amongst
a growing sea of competitors. All managed, tracked, and controlled
from a single platform.
Robust Marketing Toolkit
In addition to centralized analytics about all marketing
activities, Marketing Center provides easy to use marketing tools
to optimize and compete in the modern marketplace. Robust
heatmapping and session replay is available to help the small
business optimize their website and landing page experiences to
maximize conversions.
Competitor tracking enables the small business owner to monitor
the digital marketing efforts of their competitors to adopt what
works, and to avoid what doesn’t.
Marketing Center can even help small business owners track their
offline marketing efforts by provisioning and centralizing the
analytics on trackable phone numbers. The business owner can easily
place these on lawn signs, vehicle wraps, direct mail pieces and
more to track the ROI on these off-line activities.
Robust AI Driven Recommendations
Marketing Center understands that the average Small Business
owner isn’t a digital marketing guru. To automate and save a
business owner time, Marketing Center includes AI powered
recommendations on all paid campaigns, after 30-days, that monitor
real time performance and makes intelligent recommendations that
can be implemented with a single button click, saving business
owners hours of time having to tinker with multiple complex
platforms.
“Marketing Center centralizes and simplifies small business
marketing,” said Chief Product Officer of Thryv Ryan Cantor. “It
offers small businesses the analytics and understanding that has
been historically only available to larger corporations.
“For decades, bigger companies have spent billions of dollars on
marketing technology to inform their marketing decisions. Marketing
Center will enable small business owners to know which marketing
tactics work and which do not to maximize their return on
investment.”
Marketing Center is available in the U.S. for a $199 Monthly
Subscription, with a 15% platform optimization fee on any
advertising campaigns run via the platform.
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and
marketing services company that empowers small- to medium-sized
businesses (SMBs) to grow and modernize their operations so they
can compete and win in today’s economy. Over 50,000 businesses use
our award-winning SaaS platform, Thryv®, to manage their end-to-end
operations, which has helped businesses across the U.S. and
overseas grow their bottom line. Thryv also manages digital and
print presence for over 400,000 businesses, connecting these SMBs
to local consumers via proprietary local search portals and local
directories. For more information about Thryv Holdings, Inc., visit
thryv.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221213005449/en/
Media Contact: Paige Blankenship Thryv, Inc. 214.392.9609
paige.blankenship@thryv.com
Investor Contact: Cameron Lessard Thryv, Inc.
214.773.7022 cameron.lessard@thryv.com
Thryv (NASDAQ:THRY)
過去 株価チャート
から 6 2024 まで 7 2024
Thryv (NASDAQ:THRY)
過去 株価チャート
から 7 2023 まで 7 2024