Consumers Prefer to Pay Digitally Instead of Using Cash, Select Vendors Who Offer Cashless Payments
2022年3月4日 - 3:37AM
ビジネスワイヤ(英語)
Small Businesses that Provide Digital Payment
Options Have an Advantage, Survey Shows
Small businesses that don’t accept digital payments are missing
out on customers, a new study confirmed.
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the full release here:
https://www.businesswire.com/news/home/20220303005928/en/
Thryv, Payments Dive 2022 Consumer
Payments Survey (Graphic: Business Wire)
Nearly three-in-four consumers (73%) say that when comparing two
businesses, the type of payment options available will influence
their final decision, according to data discovered by Thryv
Holdings, Inc. (NASDAQ: THRY) and Payments Dive.
The companies surveyed 2,050 small business consumers to
determine how payment strategies have changed, what customers seek
from vendors, and how they’ll respond if a business doesn’t offer
their preferred payment method.
“We’ve seen consumers grow accustomed to the ease, convenience,
and safety of digital payments, and the pandemic accelerated this
trend,” said Ryan Cantor, Chief Product Officer at Thryv.
“Consumers want more digital and contactless payment options, and
the small businesses choosing to adapt and capitalize on consumer
preferences will win the war of customer retention.”
Younger consumers are driving the trend. According to the survey
results, 68% of Millennials and 71% of Gen Z respondents prefer
cashless payment options. These younger generations are spending at
greater rates than older customers, and their purchasing power has
grown significantly as they have aged and advanced in their
careers.
Over the past two years, contactless payments have become
ubiquitous and consumers have grown accustomed to using digital
wallets, touchless terminals and tap-to-pay platforms. Some 59% of
consumers say they used such tools more often during the pandemic,
and 71% say they intend to continue using cashless or contactless
payments in the future.
“More than 50% of my business this year has been cashless,” says
Andy Corman, owner of AC Trash Hauling, a junk removal company in
the Indianapolis, Indiana, area. “I can send a bill online and I
can get paid before I leave the driveway.”
Other key findings from the report include:
- Digital payment options preferred for purchases over
$1,000: 64% say they prefer digital payments when paying for
larger services, like home repair or medical treatment
- Paperless is the future: 67% of those surveyed said they
prefer to receive receipts in a format other than paper, such as
email or text
- Safety isn’t a concern: 77% of customers believe using a
credit card on an online portal is just as safe or safer than
paying in person
- No fees, please: 57% of customers are not willing to pay
additional convenience fees to pay with a credit card but when
given other digital options, like ACH, they will use them
Download the report for the full results of the survey here.
About Thryv Holdings, Inc.
Thryv Holdings (NASDAQ:THRY) is a global software and marketing
services company that empowers small- to medium-sized businesses
(SMBs), franchises, and agencies to grow and modernize their
operations so they can compete and win in today’s economy. Over
45,000 businesses use our award-winning SaaS platform, Thryv®, to
manage their end-to-end customer experience, which has helped
businesses across the U.S. and overseas grow their bottom line.
Thryv also manages digital and print presence for over 400,000
businesses, connecting these SMBs to local consumers via
proprietary local search portals and print directories. For more
information about Thryv Holdings, Inc., visit thryv.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220303005928/en/
Media: Morisa Young Gregory FCA 347.428.4325
thryv@gregoryfca.com
Investors: Cameron Lessard Thryv, Inc. 214.773.7022
cameron.lessard@thryv.com
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