Thryv to Launch Real-Time Centralized Inbox Dramatically Streamlining How Small Businesses Communicate
2021年11月9日 - 9:30PM
Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv®
software, the leading end-to-end customer experience platform built
for growing small businesses, is pleased to announce it is
launching a real-time centralized inbox within its platform later
this month.
This new platform enhancement will allow small business owners
to communicate with their customers and prospects wherever they are
and in whichever format they prefer, whether via webchat, email,
text message, Facebook and Instagram messenger apps or Google
messenger. All messages will be stored within the CRM contact’s
file in the centralized inbox. The business can respond in
real-time, out of the same centralized dashboard, and not have to
juggle between multiple platforms or navigate between multiple
conversation threads.
Business-consumer communication methods continue to
evolve, and consumers are demanding more options. Consumers have
grown increasingly wary of phone calls from businesses. U.S.
consumers received 45.9 billion robocalls in 2020 (up 50 percent
from 2017). This is likely a good indicator of why 94 percent of
people now say they won’t answer a call if they don’t recognize the
phone number.
Younger generations far prefer text messaging over phone
conversations. In fact, 88 percent of millennials prefer to text
rather than talk on the phone, and even consider it rude to be
called when a text would suffice. Additionally, nearly half of
consumers say that they want special offers sent to them via text
message. The next wave of messaging preference is social media. To
wit, Facebook reports that consumers and businesses exchange 20
billion messages each month.
With the launch of its centralized inbox, Thryv will also
provide a fully integrated webchat plugin for small business
websites at no additional cost. This will allow website visitors to
initiate a conversation with the business at any time. To ensure
these businesses never miss a message, Thryv developed an automated
responder that will request key contact information from the
customer or prospect across all real-time messaging
platforms.
The automation built into the new inbox will, in turn, help
capture leads for new business, while satisfying that client’s
communication preferences. About 73 percent of consumers say
webchat is the most satisfactory form of communication with a
business, compared to 51 percent for email and 44 percent for
phone.
Year-to-date, over 43 million messages have been sent between
small businesses and their customers using Thryv.
“In essence, our new centralized inbox turns every ‘hello’ into
an actionable contact that gives the business owner real, usable
information about the contact, which they can then nurture and
build a business relationship with,” said Ryan Cantor, Thryv’s
Chief Product Officer. “And this happens regardless of whether the
client has left the chat or not.”
The automated responder will also activate within Facebook,
Instagram and Google messenger programs to capture contact
information and build the business’s client database within its
customer relationship management (CRM) system.
Thryv’s centralized inbox was built with the small business
owner in mind. A conversation that starts with webchat may need to
be responded to via SMS message or email if the visitor has left
the site. Thryv’s centralized inbox shows this singular
conversation thread regardless of channel and automatically
responds to the right channel to reach the customer.
“The beauty of Thryv’s inbox is that it is customer-centric, not
conversation-centric, meaning that every conversation is captured
in the client’s file,” Cantor said. “So, you’re not searching
through conversation threads, trying to remember which one you
provided that estimate in. Having this 360-degree view of your
client is a game-changer. We’re creating order from the madness,
saving you time, reducing friction and truly helping you win your
customers and grow your business.”
For more information, please visit Thryv.com.
About Thryv Holdings, Inc.
Thryv Holdings (NASDAQ:THRY) is a global software and marketing
services company that empowers small- to medium-sized businesses
(SMBs), franchises, and agencies to grow and modernize their
operations so they can compete and win in today’s economy. Over
45,000 businesses use our award-winning SaaS platform, Thryv®, to
manage their end-to-end customer experience, which has helped
businesses across the U.S. and overseas grow their bottom line.
Thryv also manages digital and print presence for over 400,000
businesses, connecting these SMBs to local consumers via
proprietary local search portals and print directories. For more
information about Thryv Holdings, Inc., visit thryv.com.
Media Contact:
Paige Blankenship
Thryv, Inc.
214.392.9609
paige.blankenship@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
214.773.7022
cameron.lessard@thryv.com
Paige Blankenship
Thryv
2143929609
paige.blankenship@thryv.com
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