24/7 Real Media Announces Open AdStream 6 Network Edition, Bringing Sophisticated Ad Management Capabilities to Online Advertis
2006年6月29日 - 7:00PM
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Proprietary, Leading-Edge Technology Used by 24/7 Real Media
Extends Operational and Financial Controls to Other Online
Advertising Networks and Their Affiliates As the number and size of
affiliate online ad networks continues to increase, 24/7 Real
Media, Inc. (Nasdaq: TFSM), a leading global digital marketing
company, today announced the release of Open AdStream(R) 6 Network
Edition, the first integrated ad management technology specifically
designed to meet the evolving needs of online advertising networks.
The technology extends the functionality of the company's
comprehensive, Open AdStream 6 ad management platform to address
the specialized needs of, and strong demand from, vertical and
specialized online ad networks. 24/7 Real Media uses the
award-winning Open AdStream technology to manage its own network of
over 850 web sites, which serves more than 12 billion impressions
per month to more than 117 million unique users. "The ability for
an online network to grow and be profitable has been hampered by
the fact that nearly half of its operational costs go towards
hiring personnel to manage their publisher relationships. Each site
that joins a network increases these costs, which impedes growth
and reduces profitability," said Ali C. Mirian, Open AdStream 6
Product Manager, 24/7 Real Media. "Streamlining and automating an
ad network's back-end processes enables them to deliver greater
customer service with fewer resources and focus more energy on
growth and increasing revenue. With Open AdStream 6 Network
Edition, we're extending the same benefits we receive to other ad
networks." Open AdStream 6 Network Edition provides networks and
their affiliates with greater transparency into operational details
than ever before. Using an intuitive "self-service" user interface,
affiliate publishers can monitor campaigns and creatives on the
network in real time, accept or decline scheduled advertising, and
include or exclude certain advertisers or types of ads, giving them
greater control over the ad content served to their visitors. In
addition, the same interface gives networks and publishers greater
financial transparency by allowing users to easily track settlement
and fulfillment, and monitor and produce reports on their revenue
share or CPM relationships. Instead of being mired in the
administration of serving advertising and tracking revenue, ad
networks can now concentrate on expanding to additional sites and
generating incremental revenue. "As with our advertiser and
publisher customers, 24/7 Real Media is committed to improving the
growth, efficiency and profitability of affiliate online ad
networks that seek to integrate our cutting edge technology," said
Deepak Srinivasan, Vice President of Product Management at 24/7
Real Media. "By making available to online ad networks the same
technologies that help 24/7 Real Media manage its own network, 24/7
Real Media is one step closer to realizing its vision of creating a
seamless marketplace that will promote greater interoperability
among advertisers and publishers, agencies and ad networks, and
technology providers." About 24/7 Real Media, Inc. 24/7 Real Media,
Inc. is a leading global digital marketing company, empowering
advertisers and publishers to engage their target audiences with
greater precision, and to achieve transparency and greater ROI.
Using its award winning ad serving, targeting, tracking, and
analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into
a measurable science. The company is headquartered in New York,
with 20 offices in 12 countries throughout North America, Europe
and Asia Pacific. 24/7 Real Media: The Science of Digital
Marketing. 24/7 Real Media is a member of the NAI and adheres to
the NAI privacy principles that have been applauded by the FTC.
These principles are designed to help ensure Internet user privacy.
For more information about online data collection associated with
ad serving, including online preference marketing and an
opportunity to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. Caution concerning forward-looking
statements: This news release includes certain "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on management's
current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from
the expectations contained herein due to changes in economic,
business, competitive and/or regulatory factors. More detailed
information about those factors is set forth in our filings with
the Securities and Exchange Commission. In addition, the following
factors, among others, could cause actual results to differ
materially from those described herein: the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, regulatory
risks, and other economic, business, competitive and/or regulatory
factors affecting the businesses of 24/7 Real Media. All
information in this release is as of June 29, 2006. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
24/7 Real Media (NASDAQ:TFSM)
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