Taboola (Nasdaq: TBLA), a market leading technology company powering recommendations for the open web, today announced its results for the quarter ended March 31, 2024.

“We had a strong start to 2024 and Q1, where our business momentum and growth rates accelerated. With Q1 beating the high end of the guidance on every metric, and with Q2 guidance showing double-digit growth versus the same time last year, we are reiterating our 2024 guidance. 2024 projects continued acceleration in the business through the remainder of the year, making it a record year for us. Our main focus this year is advertiser success and ramping Yahoo. We are on track to complete the migration by mid-year. There is a lot of work left to do especially with meaningful sized advertisers, this is our key focus, and where we have the most to gain as a company. Maximize Conversion is at 60% of revenue, NDR is up double digit for those who use it and we’re leaning in more heavily to premium advertising experiences. I'm excited to be exactly where we are, we know what we need to do, we have an incredible team all around the world working hard to build the very first “must buy” advertising company for the open web,” said Adam Singolda, CEO of Taboola. 

Q1 2024 Highlights

  • Q1 2024 Revenues of $414.0M, Gross profit of $109.0M, ex-TAC Gross Profit of $138.9M, Net loss of $26.2M, Non-GAAP Net Income of $3.8M and Adjusted EBITDA of $23.5M
  • Revenue Highlights
    • Revenue growth driven by new publisher partners added to the Taboola network.
    • Publisher wins that were new and from competitors included 20 Minutes, Ringier Axel Springer Poland, Webedia Group, RTL Belgium and El Colombiano.
    • Renewed relationships with many well-known publishers including Globes, El Nacional, Ciaopeople, Clutchpoints and more. 
  • Notable product launches and advancements
    • Maximize Conversions, our first offering in our AI-bidding technology suite, reached nearly 60 percent of revenue representing advertising spend from leading brands using it including Hyundai, ERGO, Leica Camera, Sonova, Peugeot, and Opel.

FY 2024 Guidance Summary

  • Reiterating 2024 top line guidance that expects significant growth versus prior year; revenue and ex-TAC Gross Profit midpoints expected to grow ~33% and ~25%, respectively.
  • Reiterating 2024 Adjusted EBITDA $200M+; Free Cash Flow $100M+.

For more commentary on the quarter, please refer to Taboola’s Q1 2024 Shareholder Letter and Investor Presentation, both of which are posted on Taboola’s website today at https://investors.taboola.com.

First Quarter Results Summary

(dollars in millions, except per share data) Three months endedMarch 31,
    2024     2023  
  Unaudited
Revenues $ 414.0     $ 327.7  
Gross profit $ 109.0     $ 89.6  
Net loss $ (26.2 )   $ (31.3 )
EPS diluted (1) $ (0.08 )   $ (0.09 )
Ratio of net loss to gross profit   (24.0 %)     (35.0 %)
Cash flow provided by operating activities $ 32.4     $ 17.5  
Cash, cash equivalents, short-term deposits and investments $ 181.0     $ 274.4  
       
Non-GAAP Financial Data *      
ex-TAC Gross Profit $ 138.9     $ 115.7  
Adjusted EBITDA $ 23.5     $ 10.1  
Non-GAAP Net Income (Loss) $ 3.8     $ (4.1 )
Ratio of Adjusted EBITDA to ex-TAC Gross Profit   16.9 %     8.7 %
Free Cash Flow $ 26.8     $ 11.2  
               
1 The weighted-average shares for the three months ended March 31, 2024 and 2023 includes 45,198,702 Non-voting Ordinary shares.

Second Quarter and Full Year 2024 Guidance

For the Second Quarter and Full Year 2024, the Company currently expects:

  Q2 2024Guidance FY 2024Guidance
  Unaudited
  (dollars in millions)    
Revenues $410 - $440   $1,892 - $1,942
Gross profit $110 - $120   $535 - $555
ex-TAC Gross Profit* $140 - $150   $656 - $679
Adjusted EBITDA* $20 - $30   $200+
Non-GAAP Net Income* $0 - $10   $84 - $104

Although we provide guidance for Adjusted EBITDA and Non-GAAP Net Income (Loss), we are not able to provide guidance for projected net income (loss), the most directly comparable GAAP measure. Certain elements of net income (loss), including share-based compensation expenses and warrant valuations, are not predictable due to the high variability and difficulty of making accurate forecasts. As a result, it is impractical for us to provide guidance on net income (loss) or to reconcile our Adjusted EBITDA and Non-GAAP Net Income (Loss) guidance without unreasonable efforts. Consequently, no disclosure of projected net income (loss) is included. For the same reasons, we are unable to address the probable significance of the unavailable information.

Webcast DetailsTaboola's senior management team will discuss the Company's earnings on a call that will take place on May 8, 2024, at 8:30 AM ET. The call can be accessed via webcast at https://investors.taboola.com. To access the call by phone, please go to this link to register https://register.vevent.com/register/BIb9c86ff30fec40f2a995448a18a3e6b2 and you will be provided with dial in details. The webcast will be available for replay for one year, through the close of business on May 8, 2025.

*About Non-GAAP Financial Information

This press release includes ex-TAC Gross Profit, Adjusted EBITDA, Ratio of Adjusted EBITDA to ex-TAC Gross Profit, Free Cash Flow, Non-GAAP Net Income (Loss), which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit, net income (loss), cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.

The Company believes non-GAAP financial measures provide useful supplemental information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them, which may vary from period to period. Please refer to the appendix at the end of this press release for reconciliations to the most directly comparable measures in accordance with GAAP.

Note Regarding Forward-Looking Statements

Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “guidance”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “target”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the Company’s ability to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; the extent to which we will buyback any of our Ordinary shares pursuant to authority granted by the Company’s Board of Directors, which may depend upon market and economic conditions, other business opportunities and priorities, satisfying required conditions under the Israeli Companies Law and the Companies Regulations or other factors; the Company’s ability to transition to and fully launch the native advertising service for Yahoo on the currently anticipated schedule; the ability to generate or achieve the increase in Adjusted EBITDA and Free Cash Flow in 2024 or our expected revenue run-rate once Yahoo integration is live, in each case to the levels assumed in this press release or at all; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to prioritize investments to improve profitability and free cash flow; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; risks related to the fact that we are incorporated in Israel and governed by Israeli law; the potential impacts of the war in Israel to the Company’s operations; and other risks and uncertainties set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and in the Company’s subsequent filings with the Securities and Exchange Commission.

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.

About TaboolaTaboola is a market leading technology powering recommendations for the open web.

The Company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Approximately 17,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands, including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on X.

Investor Contact: Press Contact:
Jessica Kourakos Dave Struzzi
investors@taboola.com press@taboola.com
CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data      
  March 31,   December 31,
    2024       2023  
  Unaudited    
ASSETS      
CURRENT ASSETS      
Cash and cash equivalents $ 178,534     $ 176,108  
Short-term investments   2,485       5,725  
Restricted deposits   1,270       1,407  
Trade receivables (net of allowance for credit losses of $9,412 and $10,207 as of March 31, 2024 and December 31, 2023, respectively)   284,239       306,307  
Prepaid expenses and other current assets   77,485       69,865  
Total current assets   544,013       559,412  
NON-CURRENT ASSETS      
Long-term prepaid expenses   27,351       39,602  
Commercial agreement asset   289,451       289,451  
Restricted deposits   4,216       4,247  
Operating lease right of use assets   57,305       61,746  
Property and equipment, net   72,587       72,155  
Intangible assets, net   109,323       125,258  
Goodwill   555,931       555,931  
Total non-current assets   1,116,164       1,148,390  
Total assets $ 1,660,177     $ 1,707,802  

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data      
  March 31,   December 31,
    2024       2023  
  Unaudited    
LIABILITIES AND SHAREHOLDERS' EQUITY      
CURRENT LIABILITIES      
Trade payables $ 279,373     $ 282,012  
Short-term operating lease liabilities   19,141       20,264  
Accrued expenses and other current liabilities   118,176       118,689  
Current maturities of long-term loan         3,000  
Total current liabilities   416,690       423,965  
LONG-TERM LIABILITIES      
Long-term loan, net of current maturities   145,455       142,164  
Long-term operating lease liabilities   44,992       49,450  
Warrants liability   6,168       6,129  
Deferred tax liabilities, net   11,130       14,815  
Other long-term liabilities   14,751       14,217  
Total long-term liabilities   222,496       226,775  
SHAREHOLDERS' EQUITY      
Ordinary shares with no par value- Authorized: 700,000,000 as of March 31, 2024 and December 31, 2023; 293,413,305 and 295,670,620 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively          
Non-voting Ordinary shares with no par value- Authorized: 46,000,000 as of March 31, 2024 and December 31, 2023; 45,198,702 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively          
Treasury Ordinary shares, at cost - 21,463,642 and 15,240,471 shares as of March 31, 2024 and December 31, 2023, respectively   (83,271 )     (55,513 )
Additional paid-in capital   1,280,715       1,262,093  
Accumulated other comprehensive income   165       942  
Accumulated deficit   (176,618 )     (150,460 )
Total shareholders' equity   1,020,991       1,057,062  
Total liabilities and shareholders' equity $ 1,660,177     $ 1,707,802  

CONSOLIDATED STATEMENTS OF LOSS
U.S. dollars in thousands, except share and per share data
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Revenues $ 414,008     $ 327,686  
Cost of revenues:      
Traffic acquisition cost   275,120       211,946  
Other cost of revenues   29,935       26,148  
Total cost of revenues   305,055       238,094  
Gross profit   108,953       89,592  
Operating expenses:      
Research and development   36,249       31,985  
Sales and marketing   67,608       60,569  
General and administrative   23,329       25,836  
Total operating expenses   127,186       118,390  
Operating loss   (18,233 )     (28,798 )
Finance expenses, net   (3,638 )     (3,154 )
Loss before income taxes   (21,871 )     (31,952 )
Income tax benefit (expenses)   (4,287 )     639  
Net loss $ (26,158 )   $ (31,313 )
       
Net loss per share attributable to Ordinary and Non-voting Ordinary shareholders, basic and diluted $ (0.08 )   $ (0.09 )
Weighted-average shares used in computing net loss per share attributable to Ordinary and Non-voting Ordinary shareholders, basic and diluted   345,502,643       333,424,276  

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
U.S. dollars in thousands
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Net loss $ (26,158 )   $ (31,313 )
Other comprehensive loss:      
Unrealized gains (losses) on available-for-sale marketable securities, net   (1 )     327  
Unrealized losses on derivative instruments, net   (776 )     (656 )
Other comprehensive loss   (777 )     (329 )
Comprehensive loss $ (26,935 )   $ (31,642 )

SHARE-BASED COMPENSATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Cost of revenues $ 1,011     $ 1,044  
Research and development   6,378       5,844  
Sales and marketing   4,323       4,285  
General and administrative   4,689       4,909  
Total share-based compensation expenses $ 16,401     $ 16,082  

DEPRECIATION AND AMORTIZATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Cost of revenues $ 10,717     $ 8,298  
Research and development   887       605  
Sales and marketing   13,518       13,526  
General and administrative   199       172  
Total depreciation and amortization expense $ 25,321     $ 22,601  

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Cash flows from operating activities      
Net loss $ (26,158 )   $ (31,313 )
Adjustments to reconcile net loss to net cash flows provided by operating activities:      
Depreciation and amortization   25,321       22,601  
Share-based compensation expenses   16,401       16,082  
Net gain from financing expenses   (408 )     (328 )
Revaluation of the Warrants liability   39       (1,676 )
Amortization of loan and credit facility issuance costs   354       500  
Amortization of premium and accretion of discount on short-term investments, net   142       (281 )
Change in operating assets and liabilities:      
Decrease in trade receivables, net   22,068       44,362  
Decrease in prepaid expenses and other current assets and long-term prepaid expenses   9,199       721  
Decrease in trade payables   (8,262 )     (22,807 )
Decrease in accrued expenses and other current liabilities and other long-term liabilities   (1,476 )     (13,439 )
Increase (decrease) in deferred taxes, net   (3,685 )     2,790  
Change in operating lease right of use assets   4,453       4,151  
Change in operating lease liabilities   (5,593 )     (3,839 )
Net cash provided by operating activities   32,395       17,524  
Cash flows from investing activities      
Purchase of property and equipment, including capitalized internal-use software   (5,589 )     (6,350 )
Proceeds from business acquisition holdback liability   719        
Investments in restricted deposits         (280 )
Proceeds from maturities of short-term investments   3,265       41,940  
Net cash provided by (used in) investing activities   (1,605 )     35,310  
Cash flows from financing activities      
Issuance costs   (456 )      
Exercise of options and vested RSUs   1,809       1,335  
Payment of tax withholding for share-based compensation expenses   (709 )     (791 )
Repurchase of Ordinary shares   (27,758 )      
Payments on account of repurchase of Ordinary shares   (1,658 )      
Repayment of long-term loan         (750 )
Net cash used in financing activities   (28,772 )     (206 )
Exchange rate differences on balances of cash and cash equivalents   408       328  
Increase in cash and cash equivalents   2,426       52,956  
Cash and cash equivalents - at the beginning of the period   176,108       165,893  
Cash and cash equivalents - at end of the period $ 178,534     $ 218,849  
  Three months endedMarch 31,
    2024       2023  
  Unaudited
Supplemental disclosures of cash flow information:
Cash paid during the year for:      
Income taxes $ 3,243     $ 4,258  
Interest $ 3,610     $ 5,067  
Non-cash investing and financing activities:      
Purchase of property and equipment, including capitalized internal-use software $ 4,262     $ 36  
Share-based compensation included in capitalized internal-use software $ 606     $ 652  
Creation of operating lease right-of-use assets $ 12     $ 5,045  
APPENDIX: Non-GAAP Reconciliation
 
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR THE THREE MONTHS ENDED MARCH 31, 2024 AND 2023 (UNAUDITED)
 
The following table provides a reconciliation of revenues to ex-TAC Gross Profit.
  Three months endedMarch 31,
    2024       2023  
  (dollars in thousands)
Revenues $ 414,008   $ 327,686  
Traffic acquisition cost   275,120       211,946  
Other cost of revenues   29,935       26,148  
Gross profit $ 108,953     $ 89,592  
Add back: Other cost of revenues   29,935     26,148  
ex-TAC Gross Profit $ 138,888   $ 115,740  
The following table provides a reconciliation of net income (loss) to Adjusted EBITDA.
  Three months endedMarch 31,
    2024       2023  
  (dollars in thousands)
Net loss $ (26,158 )   $ (31,313 )
Adjusted to exclude the following:
Finance expenses, net   3,638       3,154  
Income tax expenses (benefit)   4,287       (639 )
Depreciation and amortization   25,321     22,601  
Share-based compensation expenses   13,756     13,527  
Holdback compensation expenses (1)   2,645       2,555  
Other costs (2)       237  
Adjusted EBITDA $ 23,489   $ 10,122  
 
1 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
2 The three months ended March 31, 2023 includes one-time costs related to the Commercial agreement.
The following table provides a reconciliation of net income (loss) to Non-GAAP Net Income (loss).
  Three months endedMarch 31,
    2024       2023  
  (dollars in thousands)
Net loss $ (26,158 )   $ (31,313 )
Amortization of acquired intangibles   15,935       15,969  
Share-based compensation expenses   13,756       13,527  
Holdback compensation expenses (1)   2,645       2,555  
Other costs (2)         237  
Revaluation of Warrants   39       (1,676 )
Foreign currency exchange rate losses (3)   1,041       429  
Income tax effects   (3,426 )     (3,829 )
Non-GAAP Net Income (Loss) $ 3,832     $ (4,101 )
 
1 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
2 The three months ended March 31, 2023 includes one-time costs related to the Commercial agreement.
3 Represents income or loss related to the remeasurement of monetary assets and liabilities to the Company's functional currency using exchange rates in effect at the end of the reporting period.
The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow.
  Three months endedMarch 31,
    2024       2023  
  (dollars in thousands)
Net cash provided by operating activities $ 32,395     $ 17,524  
Purchases of property and equipment, including capitalized internal-use software   (5,589 )     (6,350 )
Free Cash Flow $ 26,806     $ 11,174  
 
APPENDIX: Non-GAAP Guidance ReconciliationRECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q2 2024 AND FULL YEAR 2024 GUIDANCE(Unaudited)
 
The following table provides a reconciliation of projected Gross profit to ex-TAC Gross Profit.
  Q2 2024Guidance FY 2024Guidance
  Unaudited
  (dollars in millions)    
Revenues $410 - $440   $1,892 - $1,942
Traffic acquisition cost ($270) - ($290)   ($1,237) - ($1,264)
Other cost of revenues ($30) - ($30)   ($121) - ($124)
Gross profit $110 - $120   $535 - $555
Add back: Other cost of revenues ($30) - ($30) ($121) - ($124)
ex-TAC Gross Profit $140 - $150 $656 - $679
       

Although we provide a projection for Free Cash Flow, we are not able to provide a projection for net cash provided by operating activities, the most directly comparable GAAP measure. Certain elements of net cash provided by operating activities, including taxes and timing of collections and payments, are not predictable therefore projecting an accurate forecast is difficult. As a result, it is impractical for us to provide projections on net cash provided by operating activities or to reconcile our Free Cash Flow projections without unreasonable efforts. Consequently, no disclosure of projected net cash provided by operating activities is included. For the same reasons, we are unable to address the probable significance of the unavailable information.

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