First Will & Dewitt Titles from NCircle Entertainment Hop into National Retail Outlets this August
2008年7月21日 - 9:00PM
PRニュース・ワイアー (英語)
DVD Launch Includes Cross-Promotional Support from Procter &
Gamble Kandoo Products DALLAS, July 21 /PRNewswire/ -- NCircle
Entertainment today announced that two new Will & Dewitt
titles, "Frog-tastic Family Fun!" and "My BFF (Best Frog Friend!),"
will be released for the first time to retail outlets throughout
the United States starting August 26th as part of the company's
home entertainment distribution deal with Cookie Jar Entertainment.
The DVDs will be made available at the suggested retail price of
$11.99. Currently airing on The CW4Kids programming block, Will
& Dewitt appeals to a wide audience. It particularly fulfills
the market needs of the bridge demographic of kids who are quickly
growing out of preschool shows, yet are too young for tween
programming. The series illustrates relatable milestones and first
experiences by going on excursions with Will, an everyday boy with
a thirst for adventure, and his trusty friend, Dewitt, a talking,
morphing frog. Through their journeys, Dewitt helps Will hop into
new situations and realize that all things are possible. Through an
agreement with Procter & Gamble, Cookie Jar optioned the use of
the frog from Kandoo's packaging for a central role in Will &
Dewitt. Procter & Gamble's Kandoo product line is the No. 1
toddler personal care brand in North America and Western Europe. In
support of the titles' launch, NCircle is collaborating with
Procter & Gamble to share shelf space at select U.S. grocery
stores for strategic promotion and placement of the DVDs alongside
Kandoo products. In addition, each of the new Will & Dewitt
DVDs will include a catalog featuring all of NCircle's family and
children's home entertainment offerings with a coupon for $1 off
Procter & Gamble Kandoo products. "We are thrilled to team up
with Procter & Gamble to cross-promote Will & Dewitt DVDs
with Kandoo, a global brand that is focused on empowering kids,"
said Kelly McGee, Vice President of Sales, NCircle Entertainment.
"This opportunity illustrates NCircle's ongoing objective to create
innovative ways to uniquely position home entertainment goods at
retail." Both DVDs contain 60 minutes of running time with six
exciting episodes that encourage children to take their first,
brave leaps into new situations. "Frog-tastic Family Fun!" synopsis
-- Double Frog Dare -- Will is double-dog-dared by a girl at school
to drink a jar of pickle juice... at the same time as Dewitt is
double-frog-dared to perform a ridiculous series of stunts. --
Wreckfast in Bed -- After Fred gets praise for helping out with
dinner, Will decides to surprise and impress his parents with
Saturday-morning breakfast in bed. -- Trading Pluses -- Will trades
a comic book for something cool on the playground... and enjoys the
transaction so much, he just keeps on trading. -- I Thank,
Therefore I am -- Will's parents think he's old enough this year to
write his own thank-you cards for his birthday gifts, but how can
you be "grateful and sincere" for a plastic box of handkerchiefs
from a crazy Great Aunt? -- No Cause for Alarm -- Will gets his
first alarm clock. The rookie clock is like an excited 4-year old,
thrilled to be out of the box. Dewitt starts to get jealous. He
can't believe he's competing for Will's affections with a box of
springs. -- Where There's a Will There's a Wedding -- Dad's little
sister is getting married and she wants Will to be the ring boy.
"What does that mean? Does this mean I'm married to the flower
girl?" "My BFF (Best Frog Friend!)" synopsis -- My Frog Lips are
Sealed -- Sam whispers a secret to Will and makes him promise not
to tell. But the secret seems to have a mind of its own... -- Stage
Coached -- Will has a line in the school play. Dewitt coaches him
to be the very best talking tree trunk he can be. -- Fair Factor --
Will is finally tall enough to go on the roller coaster at the
County Fair, but he doesn't want to be. -- Draw -- Everybody in
Will's class has to draw a self-portrait for display. -- Will
Crafted Gift -- Will has to take a gift to Sam's birthday party and
is excited about all the stuff in the toy catalogues until Mom sees
a note in the invitation, "Nothing store-bought please!" Will has
to make something himself! -- Reading Railroad -- With his brand
new library card, Will goes to the library with the family and has
a day's adventure! For more information about NCircle or to
purchase Cookie Jar home entertainment, please visit
http://www.ncircleentertainment.com/. About NCircle Entertainment
NCircle Entertainment, a division of Alliance Entertainment, LLC,
licenses, manufactures and distributes family and children's
programming and related images for home entertainment and consumer
products. Alliance maintains the largest in-stock catalog of CDs
and DVDs in the U.S. -- a combined total of more than 335,000
titles. The Company was named the 2007 Large Wholesaler of the Year
by the National Association of Recording Merchandisers (NARM).
Alliance is a subsidiary of Source Interlink Companies, Inc.
(NASDAQ:SORC), a media and marketing services company, one of the
largest publishers of magazines and online content for enthusiast
audiences and a leading distributor of home entertainment products,
including DVDs, music CDs, magazines, video games, books, and
related items. Source Interlink serves more than 100,000 retail
store locations throughout North America. Supply chain
relationships include consumer goods advertisers, subscribers,
movie studios, record labels, magazine and newspaper publishers,
confectionary companies and manufacturers of general merchandise.
You can learn more about Alliance at http://www.aent.com/ and
Source Interlink at http://www.sourceinterlink.com/. About Cookie
Jar Entertainment Cookie Jar Entertainment is a leading, global,
independent producer, marketing and brand manager of such renowned
children's properties as "The Doodlebops," "Caillou," "Magi-Nation"
and "Hurray For Huckle!" Combining globally renowned intellectual
properties with an industry-recognized management team, Cookie Jar
Entertainment Inc. is a market-driven, brand building company that
is committed to children first and foremost and is dedicated to the
development and production of quality programming that embraces the
whole child, with animated and live-action series that entertain,
inspire and enlighten children and family audiences worldwide.
DATASOURCE: NCircle Entertainment CONTACT: Investors, Dean Heine of
Source Interlink Companies, Inc. for NCircle Entertainment,
+1-239-949-4450, ; or Media, Nancy Zakhary of Brainerd
Communicators, Inc. for NCircle Entertainment, +1-212-986-6667, Web
site: http://www.ncircleentertainment.com/
http://www.sourceinterlink.com/ http://www.aent.com/
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