The collaboration sets the stage for the debut
release of 'Poppy Playtime Orientation Notebook', the first of many
exciting books that explore the lore of the popular video game
series
ST.
LOUIS, May 7, 2024 /PRNewswire/ -- Mob
Entertainment, a rapidly-growing transmedia entertainment company,
creators of the successful Poppy Playtime franchise and Huggy Wuggy
global phenomena, today announced it has signed a deal
with Scholastic Corporation, the global children's publishing,
education and media company. Launching on May 7th, 2024, the "Poppy Playtime Orientation
Notebook" promises an unforgettable journey into the enigmatic
realm of Playtime Co. and the origins of Huggy Wuggy, the Smiling
Critters, and other favorite characters from the hit horror video
game.
"This partnership with Scholastic marks a significant milestone
for Mob Entertainment, solidifying our commitment
to transmedia storytelling," said Co-founders Zach Belanger, CEO and Seth Belanger, CCO of Mob Entertainment. "Each
chapter of our video game series exposes more about Playtime Co.
and we are excited that this book gives our fans a new way to go
deeper into the story."
Authored by a brilliant biologist-turned-employee of Playtime
Co., the "Poppy Playtime Orientation Notebook" offers readers an
intriguing glimpse into the mysterious world of Playtime Co. From
the perplexing recruitment of a biologist to the discovery of
hidden company secrets, this illustrated manual provides an
immersive experience, enriched with handwritten notes and insider
revelations.
This animatic-style video narrated by the biologist offers
a sneak peek into the book's contents: Poppy Playtime
Orientation Notebook Preview
In addition to the deep lore explored in the "Poppy Playtime
Orientation Notebook," the partnership promises an exciting array
of genres awaiting eager readers. The collaboration will explore
diverse storytelling landscapes from young adult novels to visually
stunning graphic novels.
"Embarking on this exciting new publishing journey with Mob
Entertainment will allow us to create expanded stories to create
new worlds that will captivate the imagination of fans and new
readers alike," says Debra Dorfman,
VP & Publisher Global Licensing Brands & Media at
Scholastic. "The release of the "Poppy Playtime Orientation
Notebook" is just the beginning of what promises to be a thrilling
(and haunting!) lineup of books."
The "Poppy Playtime Orientation Notebook" is intended for ages
12 and up. It is available for purchase online at
the Scholastic store and local bookstores and
retailers.
To learn more about the company and stay up to date on news and
announcements, visit www.mobentertainment.com or join the
discussion on the company's Discord channel.
About Mob Entertainment
Founded in 2015 as EnchantedMob, Mob Entertainment was created by
brothers Zach and Seth Belanger, who
united their passion for art and storytelling. Their dedicated team
continually pushes the boundaries of entertainment, delivering
top-tier content that entertains and inspires in an ever-evolving
industry. Mob Entertainment, creators of the indie horror sensation
Poppy Playtime set in an abandoned toy factory, has seen its
characters, including Huggy Wuggy and the Smiling Critters, amass a
significant following on YouTube and in consumer products. Poppy
Playtime is available on mobile, Steam, Nintendo Switch and
PlayStation 5. Mob Entertainment is on a mission to craft
unconventional stories, captivating characters, and exceptional
experiences that redefine norms, enthrall audiences, and achieve
both artistic and commercial success.
About Scholastic
For more than 100 years, Scholastic Corporation has been
encouraging the personal and intellectual growth of all children,
beginning with literacy. Having earned a reputation as a trusted
partner to educators and families, Scholastic is the world's
largest publisher and distributor of children's books, a leading
provider of literacy curriculum, professional services, and
classroom magazines, and a producer of educational and entertaining
children's media. The Company creates and distributes bestselling
books and e-books, print and technology-based learning programs for
pre-K to grade 12, and other products and services that support
children's learning and literacy, both in school and at home. With
international operations and exports in more than 135 countries,
Scholastic makes quality, affordable books available to all
children around the world through school-based book clubs and book
fairs, classroom libraries, school and public libraries, retail,
and online. Learn more at www.scholastic.com.
Media Contact Info:
Interdependence Public Relations for Mob Entertainment
(973) 303-3237
377363@email4pr.com
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SOURCE Mob Entertainment