Bodybuilding.com Debuts Its E-Commerce Store in Brazil With Sajan's Localization and Internationalization Expertise
2014年1月7日 - 9:00PM
Marketwired
Bodybuilding.com Debuts Its E-Commerce Store in Brazil With Sajan's
Localization and Internationalization Expertise
RIVER FALLS, WI--(Marketwired - Jan 7, 2014) - Sajan, Inc.
(OTCQB: SAJA), a leading language services and technology provider,
has been selected by Bodybuilding.com -- the world's largest online
sports nutrition company and number one sports e-retailer -- to
strengthen the Fortune 500 company's global presence. Sajan has
helped launch Bodybuilding.com's e-commerce store for the Brazil
market, the latest step in its global strategy.
Before Sajan came on board, Bodybuilding.com took steps to
internationalize their e-commerce site, but they faced technical
challenges and needed assistance from a company with a depth of
experience in the field. They evaluated several translation
providers and selected Sajan primarily for its strong technical
expertise.
Sajan's localization engineering team provided that expertise
and became an integral part of the extended Bodybuilding.com team,
working closely with members of the delivery team to implement the
required solution. Dealing with the Bodybuilding.com team's highly
structured and format-rich content called for a unique approach.
This involved a pseudo-translation and internationalization testing
phase to ensure that the site back-end fully supported the addition
of new languages.
Sajan dedicated a translation team with deep knowledge of the
Bodybuilding.com product line to work very closely with
Bodybuilding.com's in-country team to ensure appropriate product
branding and messaging for the market.
In addition, Sajan streamlined the translation process with its
translation management system, Sajan Transplicity, which offers
automation capabilities that make managing the company's global
content faster and simpler. The solution has relieved much of the
heavy lifting connected with localization.
"Without Sajan, I just wouldn't have been able to go any farther
into localization with the resources I had," said Carrie Fischer,
localization program manager at Bodybuilding.com. "From their deep
technical ability to their efficiency-driven project management
team, Sajan is a true solution provider that's always looking for
ways to improve the process."
"We are extremely thrilled to be partnering with
Bodybuilding.com on their exciting international expansion," said
Shannon Zimmerman, CEO of Sajan. "This is a prime example of how
our talented localization engineering and project management teams
shine in their respective roles. As we roll out more of this
enterprise solution, we look forward to helping Bodybuilding.com
achieve ever-greater global prominence."
About Sajan Sajan is a leading provider of global language
translation and localization services, helping clients around the
world expand seamlessly into any global market. The foundation of
Sajan's solution is its industry-leading language translation
management system technology, Sajan Transplicity, which provides
process automation and innovative multilingual content reuse to
ensure schedule predictability, higher quality and cost
efficiencies for its clients. By working closely with its clients,
Sajan's experienced team of localization professionals develops
tailored solutions that lend flexibility to any large or small
business that truly desires to "think globally, but act locally."
Based in the United States, Sajan has offices in Ireland, Spain and
Singapore. Visit Sajan online at www.sajan.com.
About Bodybuilding.com Bodybuilding.com offers more than 8,000
health and fitness supplements and accessories to help over 7.3
million people every month achieve their health, fitness and
appearance goals. This online powerhouse gives users more than
34,000 pages of FREE information, including more than 25,000
articles and 9,000 videos, expert online trainers and new content
added daily.
Contact: Courtney Huber email: chuber@sajan.com phone:
715-426-9505
Sajan, Inc. (NASDAQ:SAJA)
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