RUE Rue21, Inc. (MM)

rue21, inc. (Nasdaq:RUE) today announced that the Company will be presenting at the Piper Jaffray 32nd Annual Consumer Conference held at Le Parker Meridien in New York City, New York on Tuesday, June 5, 2012 at 10:35 am Eastern Time. Bob Fisch, President and Chief Executive Officer, and Keith McDonough, Senior Vice President and Chief Financial Officer, will host the presentation. The format will be a "fireside chat" with Piper Jaffray equity analysts.

The audio portion of the presentation will be webcast live at www.rue21.com under the Investor Relations section. An archived replay will be available two hours after the conclusion of the live event.

About rue21, inc.

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 809 stores in 46 states. Learn more at www.rue21.com

CONTACT: Joseph Teklits/Jill Gaul
         ICR, Inc
         203-682-8200
         jteklits@icrinc.com