- Additional Proxy Soliciting Materials (definitive) (DEFA14A)

Proxy Materials Available to VIEW or RECEIVE:

1. Form 10-K         2. Notice & Proxy Statement

  How to View Online:

Have the information that is printed in the box marked by the arrow è (located on the   following page) and visit: www.proxyvote.com.

  How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for   requesting a copy. Please choose one of the following methods to make your request:

                                 1) BY INTERNET :         www.proxyvote.com

                                 2) BY TELEPHONE :     1-800-579-1639

                                 3) BY E-MAIL* :             sendmaterial@proxyvote.com

  *     If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow è (located on the following page) in the subject line.

Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor.   Please make the request as instructed above on or before May 27, 2012 to facilitate timely delivery.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant þ Filed by a Party other than the Registrant ¨

Check the appropriate box:


¨	Preliminary Proxy Statement.

¨	Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)).

¨	Definitive Proxy Statement.

þ	Definitive Additional Materials.

¨	Soliciting Material Pursuant to §240.14a-12.

rue21, inc.
(Name of Registrant as Specified in its Charter)


(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

þ	No fee required.

¨	Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

	(1)	Title of each class of securities to which transaction applies:

	(2)	Aggregate number of securities to which transaction applies:

	(3)	Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

	(4)	Proposed maximum aggregate value of transaction:

	(5)	Total fee paid:




¨	Fee paid previously with preliminary materials.

¨	Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

	(1)	Amount Previously Paid:

	(2)	Form, Schedule or Registration Statement No.:

	(3)	Filing Party:

	(4)	Date Filed:

rue21, inc.

Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting

to Be Held on Friday, June 8, 2012

The Proxy Statement, Annual Report and other proxy materials are available at:

http://www.proxyvoting.com/rue

This communication presents only an overview of the more complete proxy materials that are available to you on the Internet.

We encourage you to access and review all of the important information contained in the proxy materials before voting.


	If you want to receive a paper or e-mail copy of these documents, you must request one. Otherwise you will not receive a paper or email copy. There is no charge to you for requesting a copy of these documents. Please make your request for a copy as instructed below on or before May 27, 2012 to facilitate timely delivery.
rue21, inc.
	TO REQUEST PAPER OR EMAIL COPIES OF PROXY MATERIALS: (please reference your 11-digit control number when requesting materials)
	By opting to receive paper or email copies, you will continue to receive paper and/or email copies for future meetings until you revoke your request.
	Telephone:	1-888-313-0164 (outside of the U.S and Canada call 201-680-6688)
	Email:	shrrelations@bnymellon.com (you must reference your 11-digit control number in your email)
	Internet:	http://www.proxyvoting.com/rue

TO VOTE YOUR SHARES SEE INSTRUCTIONS ON REVERSE SIDE

This is not a ballot . You cannot use this notice to vote your shares.

Dear rue21, inc. Stockholder:

The 2012 Annual Meeting of Stockholders of rue21, inc. (the “Company”) will be held at the Company’s corporate headquarters, 800 Commonwealth Drive, Warrendale, Pennsylvania 15086, on Friday, June 8, 2012, at 10:00 a.m. EST.

Proposals to be considered at the Annual Meeting:


(1)		to elect John Megrue and Macon Brock as Class II Directors to serve until the 2015 annual meeting of stockholders of the Company;
(2)		to vote on a non-binding proposal to approve named executive officer compensation;
(3)		to ratify the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm; and
(4)		to consider and act upon any other business that may properly come before the meeting or any adjournment(s) thereof.

Management recommends a vote “ FOR ” Items 1, 2 and 3.

The Board of Directors has fixed the close of business on April 10, 2012 as the record date (the “Record Date”) for the determination of stockholders entitled to receive notice of and to vote at the Annual Meeting or any adjournment(s) thereof.

CONTROL NUMBER

YOU MUST REFERENCE YOUR 11-DIGIT CONTROL NUMBER WHEN

YOU REQUEST A PAPER COPY OF THE PROXY MATERIALS OR TO

VOTE YOUR PROXY ELECTRONICALLY.

LOGO

20761

Stockholders of record as of the record Date are encouraged and cordially invited to attend the Annual Meeting. Directions to attend the annual meeting where you may vote in person can be found on our website, www.rue21.com. (click on Investor Relations).

Meeting Location:

800 Commonwealth Drive

Warrendale, PA 15086

The following Proxy Materials are available for you to review online:

•

the Company’s 2012 Proxy Statement (including all attachments thereto);

•

the Notice;

•

the Proxy Card; and

•

the Company’s Annual Report on Form 10-K for the year ended January 28, 2012.

The Proxy Materials for rue21, inc. are available to review at:

http://www.proxyvoting.com/rue

Have this notice available when you request a PAPER or EMAIL copy of the Proxy Materials,

when you want to view your proxy materials online,

OR WHEN YOU WANT TO VOTE YOUR PROXY ELECTRONICALLY.

HOW TO VOTE BY INTERNET

We encourage you to review the proxy materials online before voting.

Use the Internet to vote your shares. On the landing page of the above website in the box labeled “To Vote

Your Shares by Internet” click on “Vote Now” to access the electronic proxy card and

vote your shares. Have this letter in hand when you access the website.

You will need to reference the 11-digit control number located on the reverse side.

20761

*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on June 08, 2012

RUE21, INC.

Meeting Information

Meeting Type: Annual Meeting

For holders as of : April 10, 2012

Date: June 08, 2012 Time: 10:00 AM EST

Location: rue21 Corporate Headquarters

800 Commonwealth Drive

Warrendale, PA 15086

You are receiving this communication because you hold shares in the above named company.

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).

We encourage you to access and review all of the important information contained in the proxy materials before voting.

LOGO

Return Address Line 1

Return Address Line 2

Return Address Line 3

51 MERCEDES WAY

EDGEWOOD NY 11717

Investor Address Line 1

Investor Address Line 2

Investor Address Line 3

Investor Address Line 4

Investor Address Line 5

John Sample

1234 ANYWHERE STREET

ANY CITY, ON A1A 1A1

LOGO

See the reverse side of this notice to obtain proxy materials and voting instructions.

Broadridge Internal Use Only

Job #

Envelope #

Sequence #

# of # Sequence #


				Before You Vote
				Before You Vote

How to Access the Proxy Materials


				How To Vote
				How To Vote

Please Choose One of The Following Voting Methods


				Vote In Person: If you choose to vote these shares in person at the meeting, you must request a “ legal proxy. ” To do so, please follow the instructions at www.proxyvote.com or request a paper copy of the materials, which will contain the appropriate instructions. Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance.

				Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow è available and follow the instructions.
				Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a voting instruction form.				Internal Use Only


		Voting items
		The Board of Directors recommends that you vote FOR the following:

		1 . Election of Directors
		Nominees
		01 John Megrue 02 Macon Brock
		The Board of Directors recommends you vote FOR the following proposal (s):
		2 Advisory Vote on Named Executive Officer Compensation.
		3 Vote to Ratify Ernst & Young LLP as Independent Registered Public Firm for the fiscal year ending February 2, 2013.
		NOTE: Such other business as may properly come before the meeting or any adjournment thereof.