PlayNetwork to Enhance rue21, Inc. Retail Experience with New MC550 Technology and Customized Programming
2011年4月20日 - 1:52AM
ビジネスワイヤ(英語)
PlayNetwork, producers of unrivaled media experiences for the
world’s top brands, today announced fashion retailer rue21, Inc.
(Nasdaq:RUE) is its newest customer. Stylized to suit the rue21
teen customer, PlayNetwork will produce and program engaging
in-store music and messaging for 672 rue21 retail sites in 44
states, which are the first to feature PlayNetwork’s powerful new
MC550 media player.
The MC550 is the latest release in PlayNetwork’s innovative
entertainment media technology platform, which enables businesses
to securely deliver immersive entertainment programming featuring
music, video, digital signage and branded messaging content.
“It’s exciting for us to partner with PlayNetwork. The MC550
will allow us to continually enhance our in-store branding
alongside the newest fashion trends, and supports our future power
media initiatives in the 110 stores we’re planning to open in the
coming year,” says Dione O’Dell, Director of Marketing at rue21.
“This ‘up-to-date’, current stream of music complements our
speed-to-market merchandise strategy providing customers with a
consistent shopping experience.”
Through a customized media program from PlayNetwork, driven by
the user-friendly MC550 platform, rue21 can build brand affinity
through customizable or automatic dayparting and rich mixes of
music, messaging and seasonal promotions.
“With rue21, we’re leveraging our MC550 technology to extend the
brand’s trendy vibe to the fashion-conscious customer,” says Craig
Hubbell, EVP, worldwide sales and marketing, PlayNetwork. “rue21’s
media program is set to match the product on the racks as well as
the taste of the customers who have made rue21 one of the fastest
growing retail brands in the United States.”
A multifaceted content delivery platform, the MC550 enables
access to 160 GB of music, messaging and video files on a single
media player. Businesses can utilize PlayNetwork’s technology
solutions to deliver the most powerful branded content to
customers.
About rue21, Inc.
rue21 is a leading specialty apparel retailer offering exclusive
branded merchandise and the newest trends at a great value. The
Company currently operates 672 store locations in 44 states. Learn
more at www.rue21.com.
About PlayNetwork
PlayNetwork produces unrivaled media experiences for brands
worldwide. PlayNetwork programs include music, messaging, video,
web radio artist promotions and events, A/V systems,
advertising networks, and commercial XM Satellite Radio.
PlayNetwork aims to deliver experiences with the truest level of
customization and integration across every touch point ─ in-store,
online and on-device. Founded in 1996, PlayNetwork is
currently playing in more than 70,000 business subscribers in
70 countries, reaching over 23 million people every day. For
more information, visit www.playnetwork.com
or www.xm4biz.com.
Rue21, Inc. (MM) (NASDAQ:RUE)
過去 株価チャート
から 6 2024 まで 7 2024
Rue21, Inc. (MM) (NASDAQ:RUE)
過去 株価チャート
から 7 2023 まで 7 2024