Photo Release -- rue21, inc. Launches 12th Exclusive Fragrance, CARBON ELEMENTS(TM)
2010年11月11日 - 9:30PM
rue21, inc. (the "Company") (Nasdaq:RUE), a leading specialty
apparel retailer, has announced the launch of its 12th exclusive
fragrance, CARBON ELEMENTS™.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8303
CARBON ELEMENTS™ is the Company's newest cologne for guys, and
can be found exclusively in rue21 store locations nationwide. The
fragrance combines natural elements such as classic green notes,
bergamot, shaved nutmeg, orange blossom and jasmine with a musk
base and sandalwood finish to create an original scent that appeals
to any guy who aspires to live life to its fullest. The fragrance
builds on the Company's growing CARBON® and CARBON BLACK®
merchandise assortments.
Bob Fisch, President and CEO, commented, "We are excited to
launch our 12th exclusive fragrance, CARBON ELEMENTS, during the
holidays. The fragrance will be a terrific complement to the great
gift ideas we have in our stores for the season. It is a unique
addition to our current collection and provides even more brand
building power to our already successful CARBON guys' line of
clothing and accessories."
rue21 ran a contest on Facebook to pick the next face of CARBON
ELEMENTS™. The winner selected to represent the cologne in a
national marketing campaign was announced on Facebook at
www.facebook.com/rue21 on October 12, 2010, and will make his debut
on in-store signage throughout the country and on the NASDAQ
marquee sign on Times Square on November 11, 2010.
About rue21, inc.:
rue21 is a leading specialty apparel retailer offering exclusive
branded merchandise and the newest trends at a great value. The
Company operates more than 600 store locations in 44
states. Learn more at www.rue21.com.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
CONTACT: ICR, Inc
Joseph Teklits
jteklits@icrinc.com
Melissa Mackay
203-682-8200
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