PDSN Powerdsine

On-demand Sales Execution Solution Improves Sales Process by Automating Configuration and Quoting SAN JOSE, Calif., Aug. 2 /PRNewswire-FirstCall/ -- Selectica (NASDAQ:SLTC), a leading provider of configuration, sales execution and contract management applications, today announced PowerDsine Ltd. (NASDAQ:PDSN), a leader in Power over Ethernet (PoE), has chosen Selectica's Fastraq on-demand sales execution solution to increase sales efficiency, improve insight into the sales cycle and maximize profitable transactions. Operating in the highly competitive, fast-paced semiconductor space, PowerDsine's business challenges include a complex pricing and product configuration model, a globally dispersed sales force and dozens of channel partners. Before implementing Fastraq, the company used a manual method for managing its sales processes. Fastraq integrates with PowerDsine's on-demand CRM solution to provide a dynamic Web-based repository of real-time product and pricing knowledge that enables its highly distributed sales force to increase transaction quality, speed and volume by eliminating product information errors and manual processes that cause inaccurate orders, delayed sales and missed opportunities. With Fastraq, the company now is able to provide in-depth analysis on price and discounting rules -- and avoid "maverick" selling practices -- with one seamless automated tool. The ability to issue quotes from a single database allows PowerDsine to accelerate its sales process resulting in an integrated approach to complex sales. "We evaluated several products, but none was as intuitive and as powerful as Fastraq," said Asaf Silberstein, chief operating officer of PowerDsine. "We chose Fastraq because it offers enhanced functionality over any other solution in the marketplace, and it provides us with a reliable, on-demand system that we were able to get up and running in less than 30 days." Putting Sales on the 'Fastraq' Fastraq is based on Selectica's powerful, rules-based modeling technology used to power billions of dollars of transactions at the company's blue-chip customer base. Certified for the Salesforce.com AppExchange, Fastraq enables companies to leverage their CRM investment by automating key business processes that occur during a sale, but traditionally aren't part of sales force automation tools. Despite improvements to sales technologies, quoting configurable products remains an undisciplined, highly fragmented process without the right solution. "Fastraq integrates and automates solution advising, configuration and quoting in one easy-to-use system that ensures sales teams, VARs and customers always have the product and pricing information they need to close the sale faster and at higher margins," said James Dias, vice president of marketing and sales at Selectica. About Selectica, Inc. Founded in 1996, Selectica (NASDAQ:SLTC) provides its customers with smart technology that accelerates profitability by automating complex business processes in the areas of sales execution and contract lifecycle management. Available on-demand or as a fully customized installed software application, the company's high-performance solutions provide a critical link between CRM and ERP to accelerate sales configuration, eliminate order inaccuracies, ensure compliance and limit risk exposure. Selectica customers represent leaders in manufacturing, technology, healthcare and telecommunications, including: ABB, Alcoa, Applied Bio Systems, Bell Canada, Cisco, Dell, General Electric, Fireman's Fund Insurance Company, Hitachi, International Paper, Juniper Networks, Rockwell Automation, Seton Hospital, Tellabs, Time Warner, Triad Hospitals and 7-Eleven. Selectica is headquartered in San Jose, CA. For more information, visit the company's Web site at http://www.selectica.com/. Investor Contact: Tony Rossi, Financial Relations Board for Selectica 310-854-8317, Media Contact: Terri Douglas, Catapult PR-IR for Selectica 303-581-7760, ext. 18, Cell: 303-808-6820 Forward Looking Statements The statements contained in this release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Selectica's and its customers' expectations, beliefs, hopes, intentions or strategies regarding the future and expectations regarding performance improvements or increases in sales attributable to Selectica's existing and new products. All forward-looking statements included in this document are based upon information available to Selectica as of the date hereof, and Selectica assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, market and customer acceptance of new products of Selectica including Fastraq, the contract management products and the applications developed with joint venture partners, the success of the ongoing restructuring of Selectica's operations, and other factors and risks discussed in Selectica's Annual Report on Form 10-K for the fiscal year ended March 31, 2006 and in other reports filed by Selectica with the Securities and Exchange Commission. DATASOURCE: Selectica CONTACT: Investors, Tony Rossi of Financial Relations Board, +1-310-854-8317, ; or Media, Terri Douglas of Catapult PR-IR, +1-303-581-7760, ext. 18, or cell, +1-303-808-6820, , both for Selectica Web site: http://www.selectica.com/

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