MMPT Modem Media (MM)

CoActive Marketing Group, Inc. Announces Appointment of Marc C. Particelli to Its Board of Directors GREAT NECK, N.Y., Feb. 3 /PRNewswire-FirstCall/ -- CoActive Marketing Group, Inc. (Nasdaq Small Cap: CMKG), an independent full service marketing, sales promotion and interactive services company, today announced the election of Marc C. Particelli to its Board of Directors. Particelli was Chief Executive Officer of Modem Media (NASDAQ:MMPT), a pioneer interactive marketing services firm, prior to its acquisition by Digitas in October 2004. Earlier, Particelli was a partner at Oak Hill Capital Management, a $1.6 billion private equity investment firm and lead director at Odyssey Partners L.P, a $3.5 billion hedge fund. Prior to entering the private equity business, he spent 20 years with Booz Allen where he helped create the Marketing Industries Practice and led its expansion across Europe, Asia and South America. At its peak, it accounted for 25% of Booz Allen's global commercial revenue. John P. Benfield, President of CoActive Marketing said, "We are extremely pleased to have Marc join our Board. He brings a broad wealth of knowledge and experience, including his extensive understanding of Interactive marketing approaches and the creative development of customer service and marketing programs, which we expect will benefit us greatly. We also expect to benefit from his years of experience in working with public companies to help them improve their operating performance." Mr. Particelli holds a BS in Industrial Engineering from Lehigh University and an MBA from Harvard University. In a related announcement, CoActive also noted that Paul Amershadian, Executive Vice President, Marketing and Sales and Treasurer has rejoined the Company's Board of Directors. Mr. Amershadian had stepped down from the Board on September 28, 2004 so that CoActive would remain in compliance with Nasdaq Rules that require a majority of the Board of Directors to be comprised of independent directors (as defined by Nasdaq). With the appointments of Paul Amershadian and Marc Particelli, CoActive's Board has nine directors, five of whom are independent. CoActive Marketing Group, Inc. is a full-service marketing, sales promotion, and interactive services company that develops and manages integrated marketing, sales and promotional programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer trends. This press release includes statements, which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Such statements reflect the current views of the Company with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2004 under "Risk Factors," including but not limited to "Outstanding Indebtedness; Security Interest," "Need for Additional Funding," "Dependence on Key Personnel," "Customers," "Unpredictable Revenue Patterns," "Competition," "Risk Associated with Acquisitions," "Expansion Risk," and "Control by Executive Officers and Directors." The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov/ DATASOURCE: CoActive Marketing Group, Inc. CONTACT: Donald A. Bernard, Executive Vice President & Chief Financial Officer, CoActive Marketing Group, Inc., +1-516-622-2830; or Marilynn Meek - General, +1-212-827-3773, or Susan Garland - Analysts, +1-212-827-3775, both of Financial Relations Board, for CoActive Marketing Group, Inc.

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