First-of-its-kind weekly dating game
gives away up to $100,000+ worth of first dates
The Meet Group, Inc. (NASDAQ: MEET), a leading provider of
interactive dating solutions, announced the launch of DateNight,
the Company’s latest interactive feature, which makes anyone the
star of their own dating game. DateNight is the first-ever
livestreaming dating game that offers rewards to virtually anyone
who plays. The game provides daters of its popular NextDate and
BlindDate games who match during a DateNight event the opportunity
to receive a free $10 gift card to one of 18 different national
chain restaurants, giving away up to $15,000 worth of first dates
every day. DateNight events will occur on Thursdays from 9:00 -
11:00 p.m. EDT throughout July and August.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200728005124/en/
DateNight first-of-its-kind weekly dating
game gives away up to $100,000+ worth of first dates (Photo:
Business Wire)
The Meet Group is one of the largest providers of livestreaming
dating games in the world. Over 185,000 dating games are played
each day across The Meet Group’s apps, an increase of 95% since the
declaration of a global pandemic in March. During the same period,
the total time spent on the Company’s livestreaming dating platform
increased by 39% to 1.4 million hours a day, with each
livestreaming streamer or viewer spending on average more than 20
minutes a day.
“Based on the success of NextDate and BlindDate, we are pleased
to launch our latest dating game experiment DateNight — leveraging
video as a filter for in-person interaction and allowing anyone to
be the star of their very own dating show,” said Geoff Cook, Chief
Executive Officer of The Meet Group. “Dating apps have been
evolving toward ever-increasing authenticity for years now. Nothing
is more authentic than live video. At the start of the pandemic,
video was a replacement for real-life interaction. Now, it is a
filter to screen potential dates for connection and compatibility
before ever meeting in person. Daters no longer have the risk
appetite for meeting many different people in person based on a
shallow interaction like swiping. They are increasingly demanding a
video chat first, to prequalify potential dates. DateNight enhances
that experience with the excitement of a virtual dating game with
the promise of a face-to-face first date on us.”
Given that health and safety concerns in this time of COVID-19
are critically important, The Meet Group’s Safer Dating Advisory
Board continues to advise the Company and its community, providing
the latest in health and safety guidelines. Beyond viral safety,
The Meet Group offers enhanced physical safety to all its daters
through an industry-leading relationship with UrSafe. The 18 chains
where gift cards may be redeemed were chosen for their outdoor
seating and delivery options, and daters have a year to redeem
their gift cards, offering flexibility in timing, so that they may
date when they are ready. DateNight will only be held in states
where the new case rate is less than 15 per 10,000 for three
consecutive days. To limit frequent interactions, each person may
redeem only one gift card per week. DateNight is currently
available in Illinois, Indiana, Kentucky, Michigan, New Jersey,
Ohio, Pennsylvania, West Virginia, New York, Connecticut, Vermont,
New Hampshire, Massachusetts, Rhode Island and Maine, with more
expected to follow each week of the summer as applicable.
“Both internal and external surveys show people are resuming
their dating activity,” said Cook. “In fact, a recent external
survey of 1,500 US daters revealed that 81% would be willing to go
on an in-person date tomorrow if they met someone interesting on a
dating app today. What’s more, 25% said they had dated in person in
the last 30 days. The only relevant question is how to keep them
safe and minimize risk.”
“I believe video dating can be an important filter prior to an
in-person interaction in this age of pandemic,” said Dr. Tali
Elfassy, an epidemiologist and Research Assistant Professor of
Epidemiology in the Department of Public Health Sciences at the
University of Miami Miller School of Medicine. “Beyond assessing
appearance and personality, video also provides an opportunity to
assess if your potential date has any obvious signs of illness,
coughing or sneezing. It also provides a forum to ask important
questions, like: do you live in a multi-generational household or
have contact with people at higher risk of COVID illness, will you
wear a mask, or do you take mass transit?”
DateNight is available on the Company’s MeetMe and Skout apps
today.
About The Meet Group
The Meet Group (NASDAQ: MEET) is a leading provider of
interactive dating solutions designed to meet the universal need
for human connection. Our ecosystem of live-streaming apps enables
daters around the world to interact through one-to-many
livestreaming broadcasts and text-based conversations. Our top
apps, MeetMe®, LOVOO®, Skout®, Tagged® and GROWLr®, deliver live
interactions and meaningful connections to millions of people
daily. Headquartered in New Hope, PA, we have offices in
Philadelphia, San Francisco, Dresden, and Berlin. The Meet Group is
committed to safety. You can find a description of current safety
practices here: https://www.themeetgroup.com/safety-practices/. For
more information, visit themeetgroup.com, and follow us on
Facebook, Twitter or LinkedIn.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether the number of games played
and time spent on our platforms will continue to increase, whether
DateNight is the future of dating, whether daters will increasingly
demand video chat to prequalify potential dates, whether our Safer
Dating Advisory Board will continue to advise us and our users as
anticipated, whether we will limit DateNight availability to states
where the new case rate is less than 15 per 10,000 for three
consecutive days as anticipated, whether we will make DateNight
available in additional states as anticipated, and whether video
dating will be an important filter prior to in-person interaction.
All statements other than statements of historical facts contained
herein are forward-looking statements. The words “believe,” “may,”
“estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,”
“could,” “target,” “potential,” “project,” “outlook,” “is likely,”
“expect” and similar expressions, as they relate to us, are
intended to identify forward-looking statements. We have based
these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications
will not function easily or otherwise as anticipated, the risk that
we will not launch additional features and upgrades as anticipated,
the risk that unanticipated events affect the functionality of our
applications with popular mobile operating systems, any changes in
such operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the SEC, including the
Form 10-K for the year ended December 31, 2019 filed with the SEC
on March 12, 2020 and the Form 10-Q for the quarter ended March 31,
2020 filed with the SEC on May 6, 2020. Any forward-looking
statement made by us herein speaks only as of the date on which it
is made. Factors or events that could cause our actual results to
differ may emerge from time to time, and it is not possible for us
to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be
required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200728005124/en/
Investors: Leslie Arena / larena@themeetgroup.com (267)
714-6418
Media: Brandyn Bissinger / bbissinger@themeetgroup.com (267)
446-7010
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