IncrediMail Appoints Consumer Marketing Executive Iris Beck to Board of Directors
2011年11月3日 - 9:00PM
ビジネスワイヤ（英語）
IncrediMail Ltd. (Nasdaq: MAIL) today announced that Iris
Beck, CEO of McCann Erickson Israel, has joined its Board of
Directors.
“We are excited to have Ms. Beck join our board. Her extensive
consumer marketing and creative experience will be very valuable as
we further establish a consumer focused identity under our new
brand Perion following a rebranding campaign which is set to
commence later this month,” said Josef Mandelbaum, CEO of
IncrediMail. “Iris’s agency experience coupled with her consumer
marketing knowledge and public company background will provide us
with the guidance and expertise we need as we expand our growing
portfolio of consumer products under the Perion brand.”
Ms. Beck has been CEO of McCann Erickson Israel since 2009.
Prior to her appointment as CEO, she served as the Chief Marketing
Officer of Partner Communications from 2002 to 2008 and as the CEO
of Lever Israel from 2001-2002. Ms. Beck earned a BA in economics
from the University of Haifa and an MBA from the Bar-Ilan
University.
About IncrediMail Ltd.
IncrediMail Ltd. (NASDAQ:MAIL), which expects later this month
to change its brand name to Perion and, subject to NASDAQ final
approval, its trading symbol to PERI, is a digital media company
that builds downloadable consumer applications that make the
everyday life of its users simpler and more enjoyable. Focusing on
an underserved market of second wave adopters who value their time
online, IncrediMail offers a growing portfolio of easy-to-use
products. The Company’s products include: IncrediMail Premium, an
e-mail product sold in over 100 countries in 10 different
languages; Smilebox, a photo social expression product and service
that incorporates photos, videos and music into ecards,
invitations, slideshows, digital scrapbooks, photobooks and
postcards; and PhotoJoy, a photo sharing and discovery
screensaver/wallpaper product. For more information on IncrediMail
Ltd. visit www.incredimail-corp.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause
the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking
statements.
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