COLUMBUS, Ohio, Dec. 7, 2021 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS) today announced it has
signed a new multi-year agreement with the National Football League
(NFL). The new NFL Extra Points Credit Card will reward fans for
their purchases and deliver enhanced benefits through a branded NFL
team card of their choice.
Additionally, Alliance Data signed a definitive agreement to
acquire the existing NFL Extra Points Credit Card portfolio. The
transaction is scheduled to close during the second quarter of
2022, subject to customary closing conditions. More details
will be provided in the coming months to existing cardmembers
regarding a seamless transition to the new card program. In the
meantime, cardmembers can continue to use their cards to make
purchases, earn points and redeem rewards.
By using their NFL Extra Points Credit Card wherever they choose
to shop, fans can unlock perks and rewards while also enjoying
financial flexibility. The NFL and its 32 affiliated Club Shops
will also have access to Alliance Data's broad suite of digital
financing solutions.
"We've paired up with the NFL to reward fans for supporting the
teams they love most through our new co-brand NFL Extra Points
Credit Card offering," said Val
Greer, EVP and chief commercial officer, Alliance Data. "We
look forward to providing a seamless transition to existing
cardmembers and are thrilled to partner with the NFL to design a
compelling value proposition that will appeal to its millions of
fans."
The NFL will benefit from Alliance Data's robust data and
analytics expertise to drive cardmember acquisition, engagement and
sales, and cardmembers will benefit from Alliance Data's
frictionless and mobile capabilities that make it easy to apply for
and use their new card in the channel of their choice.
"From tickets to gear, we are proud to reward fans for their
fandom – from purchases, to payment versatility, to exclusive
experiences," said Andy Kauffman,
senior vice president of marketing strategy and sciences, NFL.
"Alliance Data has a full suite of services and we look forward to
offering the NFL Extra Points Credit Card to give fans the benefits
they want while proudly showcasing their favorite teams."
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading provider
of tech-forward payment and lending solutions, serving customers
and consumer-based industries in North
America. Through omnichannel touch points and a
comprehensive product suite that includes credit products and
Bread® digital payment solutions, Alliance Data helps
its partners drive loyalty and growth, while giving customers
greater payment choices. Through its Comenity-branded financial
services, it also offers credit and savings products to
consumers.
Headquartered in Columbus,
Ohio, Alliance Data is an S&P MidCap 400 company that
employs approximately 6,000 associates worldwide. In November 2021, Alliance Data completed the
spinoff of its LoyaltyOne segment, which included the Canadian AIR
MILES® Reward Program, and Netherlands-based BrandLoyalty. The company is
now known as Loyalty Ventures Inc. (Nasdaq: LYLT).
More information about Alliance Data can be found at
AllianceData.com. Follow Alliance Data on Twitter, Facebook,
LinkedIn, Instagram and YouTube.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements we make regarding, and
the guidance we give with respect to, our anticipated operating or
financial results, initiation or completion of strategic
initiatives including our ability to realize the intended benefits
of the spinoff of our LoyaltyOne segment, future dividend
declarations, and future economic conditions, including, but not
limited to, fluctuation in currency exchange rates, market
conditions and COVID-19 impacts related to relief measures for
impacted borrowers and depositors, labor shortages due to
quarantine, and reduction in demand from clients.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K. Our
forward-looking statements speak only as of the date made, and we
undertake no obligation, other than as required by applicable law,
to update or revise any forward-looking statements, whether as a
result of new information, subsequent events, anticipated or
unanticipated circumstances or otherwise.
Contact
Alliance Data
Rachel Stultz - media
614-729-4890
rachel.stultz@alliancedata.com
Brian Vereb – Investor
Relations
614-528-4516
investorrelations@alliancedata.com
NFL
Samantha Roth
212-450-2768
Samantha.roth@nfl.com
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SOURCE Alliance Data Systems Corporation