US Market News
3週前
Lifeway Foods® Announces Record-Breaking Results for the First Quarter Ended March 31, 2026May 14, 2026 6:00 AM
PR Newswire (US) Achieves $63.0 million in net sales, a 37% volume-led net sales increase, driven by the Company's flagship Lifeway KefirRecord-breaking results signal robust Kefir & Farmer Cheese growth, supported by the widening consumer focus on protein-rich, probiotic foodsSignificant gross profit margin expansion of 360 basis points and net income growth of 32% reflect the Company's disciplined operational executionMORTON GROVE, Ill., May 14, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic foods, today announced financial results for the first quarter ended March 31, 2026. "We kicked off 2026 with a blowout quarter that demonstrates the extraordinary momentum we've built across our business," said Julie Smolyansky, President and Chief Executive Officer of Lifeway Foods. "We far exceeded our previous record with net sales of $63.0 million, up 37% year-over-year, surpassing sixty million in quarterly net sales for the first time and marking our 26th consecutive quarter of year-over-year growth. This exceptional top-line performance was accompanied by sizeable gross margin expansion of 360 basis points year-over-year, and equally strong net income growth of 32% that reflects a clean flow-through from our significant sales growth down to the bottom line. We are investing meaningfully behind our core products to support our rapid growth, and we continue to see impressive velocity acceleration. We also leveraged our SG&A by 300 basis points this quarter, demonstrating the increasing return and effectiveness of our investments."Ms. Smolyansky continued, "We believe Lifeway is uniquely positioned at the intersection of numerous consumer tailwinds with our on-trend, functional product offerings. The consumer focus on health and wellness continues to increase, gut-health awareness is spreading and demand from GLP-1 users seeking nutrient-dense, probiotic foods is particularly strong. We address each of these trends with our flagship Lifeway Kefir and high-protein Lifeway Farmer Cheese, while continuing to build a pipeline of innovative products, including Muscle Mates™ with creatine and probiotic Kefir Butter™. Together, these offerings bring new excitement to the category and expand our reach across the cultured dairy landscape. We are very excited about our trajectory and confident in our ability to execute throughout 2026 as we further capitalize on the growing consumer demand in our space."First Quarter 2026 HighlightsNet Sales: $63.0 million, up 36.7% year-over-year.Gross Profit Margin: 27.5%, up 360 basis points from 23.9% last year.Selling, general and administrative expenses were $10.9 million, up 16.8% from last year, reflecting continued investment in marketing and brand awareness.Net Income: $4.7 million, or $0.31 per basic and $0.30 per diluted common share, compared to a net income of $3.5 million, or $0.23 per basic and diluted common share in the prior year.Expanding Lifeway VisibilityLifeway recently announced strategic partnerships, experiential marketing initiatives, and product innovation designed to elevate the brand's visibility and engage health-conscious consumers nationwide.The Company partnered with Erewhon to launch the Tropical Lifeway Smoothie, made with Organic Lifeway Kefir, offering the ultimate summer refreshment reminiscent of a creamy frozen lemonade while delivering the added benefits of probiotics and protein.The Company hosted a retro-inspired Wellness House in Palm Springs during festival weekend, bringing together media, influencers, tastemakers and wellness enthusiasts for a celebration of Lifeway's legacy and continued role in shaping the modern wellness conversation.The Company celebrated forty years of Kefir leadership with new cultured dairy innovations at Expo West 2026, showcasing its Lifeway Muscle Mates™ and Lifeway Kefir Butter™.OutlookThe Company reiterated its long-term target of $45–$50 million in Adjusted EBITDA1 for FY 2027 and believes it is well positioned to deliver the strongest annual sales in Company history in FY 2026."Our momentum continues to build as we drive sustainable, profitable growth across the business," Smolyansky concluded. "We have laid a foundation for durable, long-term value creation, and believe the investments we are making today in manufacturing capacity, marketing and innovation position us exceptionally well to capitalize on the tremendous opportunities ahead."Adjusted EBITDA is a non-GAAP financial measure. Adjusted EBITDA is defined as Operating Income, as reported, plus Depreciation and Amortization, plus Stock-Based Compensation.Conference Call and Webcast
A webcast with Lifeway's President and Chief Executive Officer discussing these results with additional comments and details is available through the "Investor Relations" section of the Company's website at https://lifewaykefir.com/webinars-reports/.About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, United Arab Emirates, Central America and the Caribbean. Learn how Lifeway is good for more than just you at lifewayfoods.com.Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, unaudited estimated net sales. These statements use words, and variations of words, such as "anticipate," "plan," "project," "estimate," "potential," "forecast," "will," "continue," "future," "increase," "believe," "outlook," "expect," and "predict." You are cautioned not to rely on these forward-looking statements. These forward-looking statements are made as of the date of this press release, are based on current expectations of future events and thus are inherently subject to a number of risks and uncertainties, many of which involve factors or circumstances beyond Lifeway's control. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2025. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Lifeway expressly disclaims any obligation to update any forward-looking statements (including, without limitation, to reflect changed assumptions, the occurrence of anticipated or unanticipated events or new information), except as required by law.Non-GAAP Financial Measures
This press release refers to Adjusted EBITDA, which is a financial measure that has not been prepared in accordance with U.S. Generally Accepted Accounting Principles ("GAAP"), and may exclude items that are significant to understanding and assessing financial results. This non-GAAP measure is provided to enhance investors' overall understanding of the Company's financial performance. Non-GAAP financial measures should be considered as supplements to GAAP measures reported, should not be considered replacements for, or superior to, GAAP measures reported and may not be comparable to similarly named measures used by other companies. The Company's calculation of non-GAAP financial measures may differ from methods used by other companies.We are unable to reconcile our target fiscal year 2027 Adjusted EBITDA to projected net income, the most directly comparable projected GAAP financial measure, because certain information necessary to calculate such measures on a GAAP basis is unavailable or dependent on the timing of future events outside of our control. Due to this uncertainty, the Company cannot reconcile target fiscal year 2027 Adjusted EBITDA to the nearest GAAP financial measure without unreasonable effort.Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.comGeneral inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.netLIFEWAY FOODS, INC. AND SUBSIDIARIES
Unaudited Consolidated Balance Sheets
March 31, 2026 and December 31, 2025
(In thousands)
March 31, 2026
December 31,
(Unaudited)
2025Current assets
Cash and cash equivalents
$5,604
$5,571
Accounts receivable, net of allowance for credit losses and discounts & allowances of $2,530
and $1,730 at March 31, 2026 and December 31, 2025, respectively
22,985
16,643
Inventories, net
11,452
11,890
Prepaid expenses and other current assets
2,588
2,627
Refundable income taxes
41
325
Total current assets
42,670
37,056
Property, plant and equipment, net
57,844
48,282
Operating lease right-of-use asset
553
465
Goodwill
11,704
11,704
Intangible assets, net
5,683
5,818
Other assets
2,051
2,285
Total assets
$120,505
$105,610
Current liabilities
Accounts payable
$13,845
$11,008
Accrued expenses
4,589
5,413
Accrued income taxes
1,518
218
Total current liabilities
19,952
16,639
Line of credit
6,939
–
Operating lease liabilities
426
360
Deferred income taxes, net
2,792
2,792
Other long-term liabilities
74
–
Total liabilities
30,183
19,791
Commitments and contingencies (Note 9)
–
–
Stockholders' equity
Preferred stock, no par value; 2,500 shares authorized; none issued
–
–
Common stock, no par value; 40,000 shares authorized; 17,274 shares issued; 15,282 and
15,232 outstanding at March 31, 2026 and December 31, 2025, respectively
6,509
6,509
Treasury stock, at cost
(12,889)
(13,214)
Paid-in capital
3,347
3,843
Retained earnings
93,355
88,681
Total stockholders' equity
90,322
85,819
Total liabilities and stockholders' equity
$120,505
$105,610
LIFEWAY FOODS, INC. AND SUBSIDIARIES
Unaudited Consolidated Statements of Operations
For the three months ended March 31, 2026 and 2025
(In thousands, except per share data)
2026
2025
Net Sales
$63,012
$46,091
Cost of goods sold
44,741
34,254
Depreciation expense
920
802
Total cost of goods sold
45,661
35,056
Gross profit
17,351
11,035
Selling expense
6,188
4,698
General and administrative expense
4,703
4,628
Amortization expense
135
135
Total operating expenses
11,026
9,461
Income from operations
6,325
1,574
Other income (expense):
Interest expense
(68)
(14)
Gain on sales of investments
–
3,352
Other income (expense), net
–
54
Total other (expense) income
(68)
3,392
Income before provision for income taxes
6,257
4,966
Provision for income taxes
1,583
1,426
Net income
$4,674
$3,540
Net earnings per common share:
Basic
$0.31
$0.23
Diluted
$0.30
$0.23
Weighted average common shares outstanding:
Basic
15,257
15,134
Diluted
15,559
15,333
LIFEWAY FOODS, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(Unaudited)
(In thousands)
Three months ended March 31,
2026
2025Cash flows from operating activities:
Net income
$4,674
$3,540
Adjustments to reconcile net income to operating cash flow:
Depreciation and amortization
1,055
937
Stock-based compensation
548
326
Non-cash interest expense
5
3
Bad debt expense
87
–
Gain on sale of investments
–
(3,352)
Fair value loss on investment
–
20
(Increase) decrease in operating assets:
Accounts receivable
(6,429)
(1,259)
Inventories
438
(563)
Prepaid expenses and other current assets
228
136
Refundable income taxes
283
631
Increase (decrease) in operating liabilities:
Accounts payable
3,397
1,401
Accrued expenses
(1,282)
(2,765)
Accrued income taxes
1,300
795
Other long-term liabilities
74
–
Net cash provided by (used in) operating activities
4,378
(150)
Cash flows from investing activities:
Purchases of property and equipment
(11,041)
(2,219)
Proceeds from sale of investments
–
5,152
Net cash (used in) provided by investing activities
(11,041)
2,933
Cash flows from financing activities:
Borrowings under line of credit
8,000
–
Repayments under line of credit
(1,000)
–
Payment of deferred financing costs
(21)
(65)
Equity award settled in cash
(283)
–
Net cash provided by (used in) financing activities
6,696
(65)
Net increase in cash and cash equivalents
33
2,718
Cash and cash equivalents at the beginning of the period
5,571
16,728
Cash and cash equivalents at the end of the period
$5,604
$19,446
Supplemental cash flow information:
Cash paid for income taxes, net of (refunds)
$–
$–
Cash paid for interest
$45
$11
Non-cash investing activities
Accrued purchase of property and equipment
$216
$239
Right-of-use assets obtained in exchange for lease obligations
$119
$8
View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-announces-record-breaking-results-for-the-first-quarter-ended-march-31-2026-302771741.htmlSOURCE Lifeway Foods, Inc. Original: Lifeway Foods® Announces Record-Breaking Results for the First Quarter Ended March 31, 2026
US Market News
2月前
Lifeway Foods to Host Retro-Inspired Wellness House in Palm Springs During Festival WeekendApril 6, 2026 6:50 PM
PR Newswire (US)
Brand Celebrates 40th Anniversary with Poolside Wellness Experience Featuring Debbie Gibson, Autograf, Festival-Inspired Menu Moments and MorePALM SPRINGS, Calif., April 6, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, will kick off California's iconic desert festival weekend with an exclusive retro-inspired wellness house in Palm Springs on Friday, April 10, 2026.
As Lifeway celebrates its 40th anniversary in 2026, the brand is bringing a playful nod to the 1980s and 1990s to the desert with an immersive poolside experience that blends nostalgic design, modern wellness, and festival-ready fun. Hosted by Lifeway's CEO Julie Smolyansky, the afternoon event will bring together media, influencers, tastemakers, and wellness enthusiasts for a celebration of Lifeway's legacy and continued role in shaping the modern wellness conversation.The experience will feature special performances by Debbie Gibson and Autograf, alongside a curated mix of beauty activations, branded moments, and poolside experiences. Guests can enjoy a hair-braiding station, exclusive swag items, laid-back desert vibes, and a menu of healthy, high-protein, probiotic-packed bites and sips inspired by Julie Smolyansky's cookbook, The Kefir Cookbook, and festival season.Featured menu items will include artist- and festival-inspired creations such as the Here Comes the Sun Breakfast Bowl, Purple Haze Smoothie, Yummy Yummy Georgia Peach Dirty Mocktail, It's Me Espresso Japanese Cheesecake with Lifeway Farmer Cheese, and Farmer Cheese with Black Caviar Blini Bites, among other offerings.Expected attendees include influencers such as Gabi Lopes, Chayse Byrd, and Lauren Gibson."This event is designed to celebrate Lifeway's 40-year legacy in a way that feels fresh, joyful, and culturally relevant," said Julie Smolyansky, CEO of Lifeway Foods. "We're excited to bring together music, wellness, community, and delicious probiotic foods and beverages in a setting that reflects both our heritage and where the brand is headed next."The event will take place from 12:00 p.m. to 5:00 p.m. PT in Palm Springs, California, with the house address provided upon RSVP. Media are welcome to attend anytime during event hours with advance credentialing.Photo and Interview OpportunitiesJulie Smolyansky onsite (timing available upon request)Poolside event activations and branded momentsFestival-inspired food and beverage offeringsInfluencer and guest arrivalsMedia RSVP / Contact
Lifeway Foods PR, CBC
lifeway@cerconebrown.comAbout Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-to-host-retro-inspired-wellness-house-in-palm-springs-during-festival-weekend-302735071.htmlSOURCE Lifeway Foods, Inc.
Original: Lifeway Foods to Host Retro-Inspired Wellness House in Palm Springs During Festival Weekend
US Market News
3月前
Lifeway Foods® Celebrates 40 Years of Kefir Leadership with New Cultured Dairy Innovations at Expo West 2026February 27, 2026 1:30 PM
PR Newswire (US)
MORTON GROVE, Ill., Feb. 27, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, will showcase its latest cultured dairy innovations, Muscle Mates™ and Probiotic Kefir Butter™, at Natural Products Expo West 2026 as the brand celebrates its 40th anniversary. Taking place March 3–6 at the Anaheim Convention Center in Anaheim, CA, Lifeway's interactive booth will highlight the company's leadership in fermented foods and four decades of category expertise.
Leading the new lineup is Lifeway Muscle Mates™, a lactose-free, 8oz ready-to-drink functional beverage that combines 20 grams of protein, 5 grams of creatine, and 12 live and active probiotic cultures. Built to support strength, recovery and gut health, Muscle Mates™ is designed for pre-workout fuel, post-workout recovery or everyday wellness. The line will start rolling out in grocery stores, fitness centers and select retailers nationwide, meeting growing consumer demand for performance-driven, functional beverages.Also featured is Lifeway Kefir Butter™, a probiotic, cultured butter available in Unsalted, Sea Salt and Honey Butter varieties Low in lactose and made with Lifeway's signature kefir cultures, this butter is crafted for depth of flavor and a silky finish, shining in everything from everyday cooking to final, chef-style touches. Drawing on decades of cultured dairy expertise through its subsidiary Fresh Made, Probiotic Kefir Butter™ pairs indulgent flavor with functional nutrition, answering consumer demand for premium butter that excels in taste, texture and versatility."For 40 years, Lifeway has been driven by a passion for cultured dairy and the powerful role it plays in modern wellness," said Julie Smolyansky, President and CEO of Lifeway Foods. "As consumer demand for protein, probiotics and fermented foods continues to rise, the cultured dairy category has grown into a multi-billion-dollar global market projected to exceed $75 billion over the next decade. That momentum pushes us to keep raising the bar, especially as the newly released Dietary Guidelines shine a spotlight on the nutritional importance of cultured dairy. From our category-defining kefir and versatile farmer cheese to performance-focused beverages and cultured butter, this next wave of innovation brings together nutrition, flavor and excitement in a way only Lifeway can, starting at Expo West 2026."From wellness-focused activations to daily sampling, Lifeway invites guests to join the Company and celebrate 40 years of gut-health innovation. Attendees can stop by Lifeway's booth to sample new and beloved products, learn about the benefits of probiotics and experience the brand through colorful visuals and interactive moments.Where to find Lifeway at Expo West:Lifeway Foods Main Booth
Booth #743 from March 4 – 6
Fresh Ideas Organic Marketplace
Booth F4
Tuesday, March 3 12 PM – 5 PM
Trends & Innovation in the Wellness Beverage Marketplace with Lifeway VP of Communications Derek Miller
Anaheim Marriott, Platinum Ballroom 1 & 2
Tuesday, March 3 from 8:30 AM – 10:00 AM
Females in Food Expo West Mixer with Lifeway President and CEO Julie Smolyansky
Anaheim Marriott, Platinum Ballroom 6
Wednesday, March 4 at 5:30 PM
Barry's LIFT Class sponsored by Lifeway
Grand Plaza on Wednesday, March 4 from 7:30 AM – 9:00 AM
The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World book signing with Lifeway Foods CEO, Julie Smolyansky
Booth #743 on Thursday, March 5th from 1 PM – 2 PM
Outside Sampling Station
Grab-and-go favorites from Lifeway each morning at the main Expo entranceFor more information about Lifeway and its products, visit lifewayfoods.com.About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.comGeneral inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-celebrates-40-years-of-kefir-leadership-with-new-cultured-dairy-innovations-at-expo-west-2026-302699854.htmlSOURCE Lifeway Foods, Inc.
Original: Lifeway Foods® Celebrates 40 Years of Kefir Leadership with New Cultured Dairy Innovations at Expo West 2026
US Market News
4月前
Lifeway Foods® Kicks Off Big Game Weekend with Social-First Kefir Campaign Featuring Colston Loveland and D'Andre SwiftFebruary 5, 2026 2:00 PM
PR Newswire (US)
Company prepares for a weekend of Big Game activity, culminating in an in-person event supporting student nutrition initiatives nationwideMORTON GROVE, Ill., Feb. 5, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic foods, today announced it plans to premiere a new video on its social media channels starring Chicago superstars Colston Loveland and D'Andre Swift to kick off the weekend of the Big Game.
The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.In addition to the digital premiere, Lifeway Foods supports GENYOUth's End Student Hunger initiative through participation in the Taste of the NFL on Saturday, February 7th, an annual culinary experience benefiting national nonprofit GENYOUth. The event brings together world-class chefs, football greats, and purpose-driven partners to raise awareness and funds for programs aimed at combating student hunger and strengthening nutrition nationwide."Game day is about coming together, celebrating and enjoying the foods and traditions that make the moment special," said Julie Smolyansky, President and CEO of Lifeway Foods. "We're excited to share our new commercial and meet audiences where they are: on social media. The goal is to give an extra treat to the fans who are looking forward to the weekend, plus a little something special for our Chicago family."Smolyansky continued, "Beyond the online entertainment, we're excited to serve Lifeway Coast-to-Coast Whipped Kefir & Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares at this year's festivities. In The Kefir Cookbook, I explored the ways kefir and farmer cheese can bring flavor, creativity and nourishment to the table for special moments. Drawing inspiration from that theme, I created this recipe with seafood ingredients to honor the teams taking the field this weekend, along with sourdough as a tribute to the host city and honey as a nod to Lifeway's hometown team. It's a meaningful way to celebrate the moment while supporting an event that aligns with our commitment to community impact and helping expand access to proper nutrition for students across the country."Lifeway's social premiere and support of GENYOUth's mission to end student hunger reflect the brand's continued investment in culturally relevant storytelling, creator engagement and community-focused experiences that connect with health-conscious consumers.About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.comGeneral inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-kicks-off-big-game-weekend-with-social-first-kefir-campaign-featuring-colston-loveland-and-dandre-swift-302680596.htmlSOURCE Lifeway Foods, Inc.
Original: Lifeway Foods® Kicks Off Big Game Weekend with Social-First Kefir Campaign Featuring Colston Loveland and D'Andre Swift
US Market News
4月前
Lifeway Foods® Launches Kefir-Packed Power Play Shake for Barry's 'Find Your Strength' ChallengeJanuary 30, 2026 4:30 PM
PR Newswire (US)
MORTON GROVE, Ill., Jan. 30, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, is partnering with Barry's, the global leader in boutique fitness, for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry's Fuel Bar locations nationwide.
The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.The Find Your Strength challenge runs from January 26 through February 25, 2026, with participants choosing their track: 12 classes in 30 days or 20 classes in 30 days. This global challenge spans Barry's Red Rooms worldwide, and all class modalities count toward the goal. Participants who complete the challenge will be recognized for their accomplishments, with rewards and incentives provided by Barry's."Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to support gut health, recovery, and overall wellness," said Julie Smolyansky, CEO of Lifeway Foods. "It's a natural fit for Barry's Find Your Strength challenge, and we're excited to help participants fuel their workouts and recover with a shake that's both nourishing and delicious."The Lifeway Power Play shake will be available at Barry's Fuel Bar locations nationwide throughout the challenge, providing a convenient and delicious way to boost performance and recovery after each class. Lifeway will also be setting up a kefir smoothie bowl bar at Barry's Hamptons studios this summer, allowing guests to fuel up with probiotic-rich creations after their workouts.For more information about Lifeway or its products, visit lifewayfoods.com. For more information on Barry's and the Find Your Strength challenge, visit strength.barrys.com.About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.About Barry's
Barry's is the original high-energy cardio and strength interval training workout. Launched in 1998 in Los Angeles, it was the original pioneer in the global boutique fitness movement. Since then, it has grown from "The Best Workout in the World," to become not just a fitness leader, but a community and lifestyle brand with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With 97 studios spanning 18 countries, plus its digital offering, Barry's X, Barry's now brings its global Fit Fam community with its signature Red Room workout experience both virtually and physically. Following the success of the original workout, Barry's expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training) and RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with lifting.) Now a worldwide phenomenon with a cult-like following, Barry's makes working hard and getting strong, fun. For more information, visit: https://www.barrys.com/. Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.comGeneral inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-launches-kefir-packed-power-play-shake-for-barrys-find-your-strength-challenge-302675416.htmlSOURCE Lifeway Foods, Inc.
Original: Lifeway Foods® Launches Kefir-Packed Power Play Shake for Barry's 'Find Your Strength' Challenge