Limelight Research Shows Surge in Streaming During COVID-19 as People Turn to Online Video for Communication, News, Entertain...
2020年6月23日 - 8:00PM
ビジネスワイヤ(英語)
Consumers worldwide watch over four hours of
online video every day
The COVID-19 pandemic is impacting lives across the globe,
forcing people to change how they work, learn, access information,
connect with one another and their entertainment options. Streaming
is at the forefront of this new normal with global consumers now
engaging with online video for an average of four hours and three
minutes every day. That is according to a new global “How Video is
Changing the World” report from Limelight Networks, Inc., (Nasdaq:
LLNW), which exposes the new ways online video supports our daily
activities during and after the pandemic.
As people quarantine in their homes, online video is enabling
new forms of interactive entertainment to pass the time. With
traditional sports leagues on hold, nearly one third (31 percent)
of global consumers have had their first esports experience during
the pandemic. With other live events cancelled, almost half (44
percent) of global consumers attended their first virtual concert.
Exercising is also going virtual as athletic facilities remain
closed. In fact, 31 percent have participated in an online fitness
class and another 24 percent plan to in the next six months.
Additional insights from the report include:
- Online video fills the void of in-person social
interactions. Globally, nine in ten (89 percent) people now use
video chat to feel more connected, up from 61 percent prior to
COVID-19.
- Consumers are using online video to access critical
information. Most people (70 percent) have used online video to
stay informed by watching live stream speeches and press
conferences during the pandemic – 44 percent live streamed on news
sites and 26 percent live streamed on social media. Even Baby
Boomers (63 percent) tune into live streamed news and information
online.
- Remote work and professional development rely on online
video. As the pandemic has forced consumers to work remotely,
79 percent of people agree that online video equips them to
maintain daily activities. One third (33 percent) of global
consumers are working from home for the first time and say online
video helps them stay connected to colleagues (24 percent) and work
more efficiently (36 percent). More than half (58 percent) have or
plan to use online video for professional development or to learn a
new skill. Most people (83 percent) believe video-based learning
will continue in the post-COVID world.
- The pandemic has sparked a rapid increase in telehealth
across the globe. More than one fifth (22 percent) of people
have recently met with their doctor virtually. This trend is
expected to last beyond the pandemic with another quarter (27
percent) of global respondents planning to hold telehealth
appointments in the next six months. Telehealth usage is highest
for India where 81 percent of consumers have met or plan to meet
with their doctor virtually.
“The pandemic has pushed the bounds of online video.
Applications such as remote collaboration, e-learning and
telehealth, have been widely available for some time now; but
today, they’re essential to continuing life in quarantine,” said
Mike Milligan, senior director of product and solution marketing at
Limelight Networks. “Many people turned to online video to connect
with others and maintain daily activities during the pandemic, but
it won't stop once quarantine is over. Our report emphasizes that
online video will remain an important part of our lives in the new
normal.”
The “How Video is Changing the World” report is based on
responses from 5,000 consumers ages 18 and older in France,
Germany, India, Italy, Japan, Scandinavia, Singapore, South Korea,
the United Kingdom, and the United States who watch one hour or
more of online video each day. The full report is available
here.
About Limelight Networks Limelight Networks, Inc.
(NASDAQ: LLNW), a leading provider of digital content delivery,
video, cloud security, and edge computing services, empowers
customers to provide exceptional digital experiences. Limelight’s
edge services platform includes a unique combination of global
private infrastructure, intelligent software, and expert support
services that enable current and future workflows. For more
information, visit www.limelight.com, follow us on Twitter,
Facebook and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20200623005286/en/
Press Contact Stephanie Epstein SHIFT Communications
Limelight@shiftcomm.com 617-779-1800
Investor Inquiries: ir@limelight.com
Limelight Networks (NASDAQ:LLNW)
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Limelight Networks (NASDAQ:LLNW)
過去 株価チャート
から 7 2023 まで 7 2024