Limelight Networks Report Reveals Only 21 Percent of Southeast Asian Consumers Feel Confident That Businesses Do Enough to Pr...
2017年11月14日 - 4:00PM
ビジネスワイヤ(英語)
Only 21 percent of Southeast Asian consumers feel “extremely
confident” that businesses are doing enough to protect them against
cybercrime, according to the ‘State of Cybersecurity’ research
report from Limelight Networks, (Nasdaq:LLNW), a global leader in
digital content delivery. How a business responds to cyber-attacks
therefore can significantly impact consumer trust and affect brand
reputation and long-term revenue.
The survey of consumers in Singapore, Malaysia, and the
Philippines takes a close look at how consumers perceive the
current state of cybersecurity in their online transactions.
Increasing cybercrime has not stopped consumers from continuing
their online activities. While 91.47 percent of consumers in
Southeast Asia check a site’s security before partaking in
e-commerce or other activities, those in Singapore appear less
concerned, with only 86.73 percent checking to see if a site is
secured before initiating a transaction. When making a transaction,
smartphones are the device of choice in Southeast Asia, and laptops
coming in second. However, in Singapore, both laptops and
Smartphones share the top spot (64.08 percent) to make online
transactions.
The Limelight report also found that a brand’s reputation and
credibility were directly impacted once their website has been
hacked. Yet, businesses are not sitting idly either. The vast
majority of businesses who responded to the survey indicated that
their organization has implemented technologies to protect against
DDoS and other attacks, which is especially important given that
the majority of respondents indicated that their organization’s
digital presence had been attacked in the past two years, resulting
in site downtime or loss of data.
“With a potential cyber-attack lurking in the corner, brands can
no longer rest on ‘legacy trust’ that they have built over the
years. Today, it’s about building trust each time a customer
transacts with a brand online. Cybersecurity is never a
one-size-fits-all approach. Brands need to think about a
multi-layered approach to security and explore the use of a
cloud-based solution. They also need to employ a content delivery
network (CDN) that can buffer volumetric attacks,” said Jaheer
Abbas, Sales Regional Director, SE Asia and ANZ at Limelight
Networks. “Not only can a CDN mitigate DDoS and other high-volume
cyber-attacks, it can also have a significantly positive impact on
the end-user experience by improving the speed and quality of
content delivery,” he added.
Additional insight from the report (Consumers)
- Brand integrity and cyber-attacks —
When attacks occur, brand reputation falters and this impacts
future business. According to the report, more than 70 percent of
consumers change their opinions of a brand after a
cyber-attack
- When it comes to cybercrime, consumers
are most concerned about violations of financial and personal
information (74.48 percent)
- Consumers are extremely concerned about
the current state of cybersecurity and think businesses are not
doing enough to stop threats
Additional insight from the report (Businesses)
- More than 75 percent of businesses feel
that a sustained cyber-attack could have significant financial and
brand implications
- When it comes to deploying
cybersecurity solutions, the major hurdles to implementation are
cost (24.37 percent) and lack of in-house expertise (23.73 percent)
to manage security solutions
- For businesses deploying cybersecurity
solutions, a combination of cloud and on-premise is preferred with
52.53 percent of respondents favoring this approach
The ‘State of Cybersecurity’ report for Southeast Asia is based
on a survey of 1,300 consumers ranging in age, gender, and
education and over 300 businesses across Singapore, Malaysia, and
the Philippines. The complete ‘State of Cybersecurity’ report is
available here.
About LimelightLimelight Networks, Inc., (NASDAQ: LLNW),
a global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, please visit www.limelight.com and follow us
on Twitter , Facebook and LinkedIn.
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Limelight NetworksEileen Goh, +65 6829
7168egoh@llnw.comorLEWISRajiv Menon, +65 6571
9140Rajiv.menon@teamlewis.com
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