Limelight Networks State of Digital Downloads Study Shows Rapidly Increasing Content Consumption
2015年6月16日 - 10:00PM
ビジネスワイヤ(英語)
Nearly Half of Respondents Report an Increased
Likelihood to Download Content
Limelight Networks, Inc. (Nasdaq:LLNW) (“Limelight”), a global
leader in digital content delivery, today announced the results of
its State of Digital Downloads research which revealed consumers
are nearly always plugged in and are increasingly updating and
adding content to their phones and other connected devices. In
addition, the research shows that consumers, especially
Millennials, expect and demand a seamless and consistent experience
when downloading digital content.
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Other findings illustrate the hunger for consuming digital
content on smart phones, tablets, computers and gaming consoles.
Forty nine percent of Millennials report that they are more likely
to download content than just one year ago, versus 43 percent of
all respondents. However, 75 percent of those surveyed currently
find downloading content frustrating, especially when it takes too
long to complete, gets interrupted, or simply doesn’t work.
“There’s a clear shift underway to a connected society demanding
a fast and flawless experience around the clock and around the
world,” said Jason Thibeault, senior director at Limelight and
author of the report. “It’s vital that software and device
manufacturers provide a seamless and consistent experience to build
lasting relationships with their customers.”
Millennials, at 58 percent, are the most likely to download
content to their cell phone, which is significantly more than other
age groups. Overall, 42 percent of all respondents choose their
cell phone as their primary device for downloading content, closely
followed by their personal computer at 39 percent. The most
frequent downloads include apps and music, both of which 40 percent
of respondents update weekly, and operating system updates for
mobile phones, which 42 percent download a minimum of once a month.
E-books, newspapers and magazines were the least frequently
downloaded with one quarter of respondents reporting doing so
weekly. Additionally, findings show that Google is emerging as the
dominant source of this content for 66 percent of respondents
followed by 58 percent for whom Apple is their go-to source.
The State of Digital Downloads study is Limelight Network’s
latest in a series of annual surveys that explore consumer
perceptions and behaviors around digital content. The survey was
conducted in May 2015 and is based on responses from 1,000
consumers globally. To view the full report, please click here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in
digital content delivery, empowers customers to better engage
online audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s
award winning Limelight Orchestrate™ platform includes an
integrated suite of content delivery technology and services that
helps organizations secure digital content, deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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fama PR on behalf of Limelight NetworksTed Weismann,
617-986-5009limelight@famapr.comorInvestor
Inquiries:ir@llnw.com
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