A Cookie With A Mission: OREO Welcomes First "AmbassadOREO" Honorees From Around The Globe To New York City
2012年9月20日 - 11:01AM
PR Newswire (Canada)
Hand-Picked Brand Ambassadors Convene To Support Mission Of
Spreading Childlike Delight NORTHFIELD, Ill., Sept. 20, 2012 /CNW/
- Twenty-five special guests from eight countries will gather today
in New York City to be sworn in as the first official brand
ambassadors for OREO, the World's Favorite Cookie. Putting the fan
in fanatic, these AmbassadOREO honorees from the U.S., China,
Indonesia, Philippines, Ecuador, Colombia, Malaysia and Puerto Rico
have one thing in common: they all speak the universal language of
OREO. Each AmbassadOREO will be initiated, taking the first
official OREO Oath vowing to help live out the brand's mission to
celebrate the kid inside when they return home. "Bringing our
biggest fans together from around the world is just the twist that
this global cookie needs," said Sheeba Philip, Director for OREO
Global. "These AmbassadOREO honorees spread childlike delight in
their communities with every Twist, Lick and Dunk. To help cap our
100(th) birthday, we are excited to welcome them and their families
to help further the mission we've been on for more than 100 years,
inspiring more carefree moments in today's hectic, fast-paced
world." Honorees will experience the delight of the Big Apple by
visiting some of the city's most popular locations including the
Empire State Building. After a visit to Chelsea Market, the
birthplace of OREO, the group will have the unique chance to taste
global cookie varieties from their fellow ambassadors' countries,
such as OREO Green Tea Ice Cream from China, OREO Orange Ice Cream
from Indonesia and OREO Dulce de Leche from Colombia. The
AmbassadOREO honorees will then put their mission into immediate
action by hosting a surprise cookie and milk break for unsuspecting
New Yorkers in the city's Financial District at 3 p.m. EST near
Broadway and Wall Street. 100(th) Birthday Mission In February,
OREO unveiled the Global Spirit of Childhood Report[1], which found
that the spirit of childhood – that is, the chance for children and
adults alike to enjoy simple, carefree moments – is increasingly
hard to come by. Inspired by the results, OREO kicked off a simple
worldwide mission for its 100(th) birthday on March 6: to celebrate
the kid inside us all. After hundreds of birthday parties around
the world, OREO fun and games on Facebook and other activities, the
brand decided to continue the mission into 2013 and beyond looking
to its most loyal fans for help. Behind The AmbassadOREO From an
American skydiving enthusiast who said "OREO cookies have been a
part of my best memories" to the self-professed OREO-loving family
from China who credits their tight family bond to completing a year
of childlike delight missions, millions of people of different
backgrounds entered for a chance to represent their country as
honorees and participate in this once-in-a-lifetime experience.
AmbassadOREO honorees were chosen in unique ways by each country,
such as: -- In the Philippines, a Facebook contest called on fans
to submit family photos that creatively formed the number 100 with
OREO cookies. -- In Ecuador, lucky consumers who found a "golden
ticket" in their package of OREOcookies were entered into a raffle
for the chance to represent their country in New York as an
AmbassadOREO. -- In China, AmbassadOREO honorees had to earn points
by completing OREO missions throughout the year. -- In the United
States, millions of OREO Facebook fans had the chance to vote for
five national winners from video submissions of fans demonstrating
their passion for the OREO brand. The Party's Just Getting Started
Following the global gathering, AmbassadOREO honorees will return
home equipped with the knowhow to continue to share moments of
childlike delight with their communities. "No matter how the
mission comes to life in each culture, we hope every AmbassadOREO
will continue to celebrate the kid inside and share with us through
the OREO Facebook page and online how they are helping others do
the same," said Philip. To learn more about the AmbassadOREO
program and for additional ways to bring out the kid inside,
including online games and OREO recipes, visit Oreo.com/birthday or
Facebook.com/Oreo. ABOUT KRAFT FOODSKraft Foods Inc. is a global
snacks powerhouse with an unrivaled portfolio of brands people
love. Proudly marketing delicious biscuits, confectionery,
beverages, cheese, grocery products and convenient meals in
approximately 170 countries, Kraft Foods had 2011 revenue of $54.4
billion. On Oct. 1, 2012, Kraft Foods Inc. will separate into two
companies. Mondel?z International, Inc. will be a high-growth
global snacks company with annual revenue of approximately $36
billion and several billion-dollar brands including Cadbury,
Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident. The spin-off
company, Kraft Foods Group, Inc. will be a high-margin North
American grocery company with annual revenue of approximately $19
billion and billion-dollar brands including Kraft, Maxwell House,
and Oscar Mayer. A leader in innovation, marketing, health &
wellness and sustainability, Kraft Foods is a member of the
Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability
Index and Ethibel Sustainability Index. Visit
http://www.kraftfoodscompany.com/ and
www.facebook.com/kraftfoodscorporate. ABOUT OREO OREO is the
world's favorite cookie, enjoyed by families and friends in more
than 100 countries around the world. As one of Kraft Foods' 12
"billion-dollar" brands, OREO is the best-selling biscuit of the
21st century with more than $2 billion in global annual revenues.
The OREO cookie twist, lick and dunk ritual has become the
signature way to enjoy this iconic cookie for many different
cultures around the world. OREO has a Facebook community of more
than 27 million OREO lovers around the globe, representing 200+
countries and dozens of different languages. OREO ranks among the
top 10 brand Facebook pages in the world. OREO celebrated its 100th
birthday on March 6, 2012. [1] The Global Spirit of Childhood
Report was a survey conducted during a six-week period between
November and December of 2011. More than 7,000 parents with
children under the age of 18 participated in this study. Local
surveys were conducted via online and in-person interviews in 20
countries and regions, including: Canada, China, Colombia, Costa
Rica, Ecuador, France, Germany, India, Indonesia, Malaysia, Mexico,
Peru, Poland, Portugal, Puerto Rico, Romania, Spain, the United
Kingdom, the United States and Venezuela. Responses were given as
completely agree, somewhat agree, neither agree or disagree,
somewhat disagree, and completely disagree. Kraft Foods CONTACT:
Laurie Guzzinati, +1-847-646-4538, news@kraftfoods.com;
LouisDeCosmo,+1-312-988-2104,
ldecosmo@webershandwick.comhttp://www.kraftfoodscompany.com
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