JFBR Jeffs Brands Ltd

Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced the expansion of its highly successful brand of pest control solutions (“Fort Brand”), to the Amazon Marketplace in France. This strategic move marks another significant step in Jeffs' Brands' mission to provide top-notch pest control solutions to customers worldwide.

Following the success of the Fort Brand in the United Kingdom, Jeffs' Brands recognizes the growing demand for its premium pest control products in the French market. French consumers, will now have access to Fort Band cutting-edge pest control solutions, offering effective and innovative products to address their needs.

Viki Hakmon, Chief Executive Officer of Jeffs' Brands, expressed excitement about the expansion, stating, "The Fort Brand has consistently exceeded our expectations, and we are delighted to bring its renowned pest control solutions to the French consumers. We understand the importance of providing effective pest control products, and we are committed to meeting the needs of the French market."

Jeffs' Brands has a long history of success in the e-commerce sector, with a track record of turning products into market leaders. The Company's data-driven approach and commitment to innovation continue to drive its growth and expansion into new markets.

About Jeffs’ Brands Ltd

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we are discussing our mission to provide top-notch pest control solutions to customers worldwide, including French consumers; the growing demand for the Company’s premium pest control products; the effectiveness and innovation of the Fort Brand products; and our ongoing commitment to quality and customer satisfaction.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2022, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 10, 2023 and our other filings with the SEC.. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact: Michal Efraty Adi and Michal PR- IR Investor Relations, Israel +972-(0)52-3044404 michal@efraty.com