BEIJING, Dec. 31, 2021 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, announced on Dec. 30 that its original film Let Life Be
Beautiful received Best Children's Film at the
34rd Golden Rooster Awards held in Xiamen, Fujian province in this week.
Let Life Be Beautiful tells the story of WANG
Xinyang, a teenager whose life is dramatically changed by an
unexpected event. Facing an unknown future, Wang stays optimistic
and strives to realize his dreams. The film is a new type of
coming-of-age film, exploring the energetic and bright side of
youth rather than its hardships, while still maintaining a sense of
realism.
According to the film's creators, it is based on the story of a
real teenager with leukemia who was optimistic about their fight
against the disease. The creators thank the teenager's mother for
allowing them to make the inspiring story into a movie and pass it
on for others to see.
iQIYI Founder and CEO GONG Yu spoke at the Golden Rooster Awards
opening forum and shared a cautiously optimistic outlook on the
future of China's film industry.
According to Gong, current data, experiences and trends demonstrate
the industry's unlimited potential. Film is a time-honored art
form, and "users won't change their demand," said Gong.
Additionally, increasingly mature audiences require more diverse
films, expanding the space for imagination in the market.
However, Gong also remains cautious since he sees a shortage in
the supply of films available both online or offline, which he
thinks can affect users' habit of film watching, and weaken their
enthusiasm.
Besides Let Life Be Beautiful, several other iQIYI
produced films were nominated for this year's Golden Rooster
Awards, including the company's original film Tough Out for
Best Documentary/Science Education Film, and jointly
produced film Master Ji Gong
for Best Art Film.
Established in 1981, the China Golden Rooster Award, also called
the "Expert Award," is a national prize awarded by a committee of
industry professionals, and is recognized as one of China's most authoritative film awards. Last
year, iQIYI's premium video-on-demand mode (PVOD) title Spring
Tide was nominated for Best Feature Film and Best Director
at the 33rd Golden Rooster Awards, the first time a
film distributed via PVOD was nominated for such a high honor.
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SOURCE iQIYI