BEIJING, Sept. 21, 2020 /PRNewswire/ -- iQIYI Sports (the
"Platform"), a joint venture between iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, and Super Sports Media,
today announced it has reached a partnership with
WWE® (NYSE: WWE) in which WWE's weekly flagship
programming will be released live and in mandarin to audiences in
China's Mainland starting
September 22. Under the partnership,
iQIYI Sports will offer on its platform content from the popular
WWE brands Raw® and SmackDown®, as well as a WWE subscription
video-on-demand service featuring all of WWE's monthly pay-per-view
events, including classic matches such as Royal Rumble, WrestleMania, SummerSlam and the
Survivor Serie.
WWE content on iQIYI Sports will be made available to viewers in
HD while dual Chinese and English commentaries will also be
available for viewers to choose from. iQIYI Sports' WWE content
will be accessible to users who have the regular iQIYI Sports
membership or the iQIYI Sports boxing membership.
WWE is an integrated media organization and recognized leader in
global entertainment. The company boasts an extensive business
portfolio that creates and delivers original content all year round
to a global audience. WWE is committed to family friendly
entertainment on its television programming, pay-per-view, digital
media and publishing platforms. WWE programming is available in
more than 800 million households worldwide and broadcasts to more
than 180 countries and in 28 languages. The company has helped
launch the careers of pop-culture icons including Dwayne "The
Rock®" Johnson, John
Cena®, Triple H®, "Stone
Cold®" Steve
Austin® and The Bella Twins.
"We are thrilled to begin an exciting new chapter for WWE in the
region as we bring our unique blend of action-packed,
family-friendly sports entertainment to iQIYI Sport's impressive
portfolio of premium sports content," said Jay Li, WWE Vice President & General
Manager, Greater China.
"I have full confidence in this partnership," said Lingxiao Yu, CEO of iQIYI Sports. "WWE is loved
by many fans around the world and has a huge fan base in
China. We are pleased to become
partners with WWE. We will leverage the resources of our platform
to ensure that top quality WWE content is delivered to Chinese
audiences as an unbeatable entertainment experience."
Going forward, iQIYI Sports will incorporate innovative
technologies into the livestreams of WWE content. In addition to
introducing user interaction features such as Bullet Subtitles,
widely known as Danmu, during WWE livestreams, iQIYI Sports will
also be collaborating with WWE to develop interactive content.
For more information, please visit iQIYI Sports' WWE Channel at:
https://sports.iqiyi.com/sport/channel.html?categoryId=49394326&topicId=21787
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
About iQIYI Sports
As a leading sports video streaming platform in China, iQIYI Sports has always been committed
to building a multi-dimensional content ecosystem to provide users
with high-quality sports content. At present, iQIYI Sports holds a
large number of top-tier sports properties including LaLiga, UEFA
EURO 2020, FIFA World Cup
qualification-AFC, major tennis and golf tournaments, world-class
fighting games and many other popular sporting events. In addition,
iQIYI Sports is also dedicated to producing original high-quality
sports programs to meet the personalized needs of pan-sports users
and vertical sports users from different perspectives. In the
future, iQIYI Sports will continue to innovate product technical
forms and user interaction methods to provide a more customized
experience to every sports fan on the platform.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 800 million homes worldwide in 28
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in
Stamford, Conn., with offices in
New York, Los Angeles, London, Mexico
City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo. Additional information
on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.
For information on our global activities, go to
http://www.wwe.com/worldwide/.
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SOURCE iQIYI, Inc.