GovDelivery Announces 2016 Digital Strategy & Impact Award Winners
2016年9月29日 - 10:30PM
Awards Recognize Vanguards of Government
Communication, Honor Effective and Innovative Digital Strategy
Throughout the Public Sector
ST. PAUL, Minn., Sept. 29, 2016 (GLOBE NEWSWIRE)
-- GovDelivery, the leading provider of cloud-based software
solutions enhancing the citizen experience, today announced the
winners of the 2016 GovDelivery Digital Strategy & Impact
Awards. These leading government organizations and individuals have
clearly demonstrated effective and innovative digital strategy and
excellence in the key areas of promoting services, enhancing
awareness and improving citizen involvement.
"As government organizations work to create better
lives for their citizens and stakeholders, the leaders are using a
customer-centric, digital-driven approach to promote online
transactions, drive behavior change by enhancing public awareness,
and improve citizen involvement," said Scott Burns, CEO at
GovDelivery. "With a view into the digital communication programs
at more than 1,800 public sector organizations, we're proud to
honor this year's award winners who are at the forefront of an
industry-wide shift toward improving the citizen experience."
The GovDelivery Digital Strategy & Impact
Awards recognize public sector organizations and individuals
working to accelerate and streamline usage of online services,
those who inform and engage citizens to drive changes in behavior,
as well as those working to increase community contributions. All
government organizations are eligible for participation and entries
are reviewed by the GovDelivery Awards Committee and judged against
all other nominations in the market and category. This year's
outstanding organizations and individuals selected for recognition
include:
Capstone Award
- GovDelivery's highest honor of excellence for
organizations leading the way in public sector digital outreach and
engagement to transform the citizen experience. Acknowledging an
organization dedicated to cohesive and integrated digital
engagement with citizens and demonstrating the ability to reach out
to citizens across multiple channels, driving citizen engagement or
behavior change through effective digital campaigns.
-
U.S.
Winner: The Internal Revenue
Service oversees IRS.gov, one of the most visited government
websites in the United States, with 1.8 billion page views
annually. The agency aimed to transform its interface with
taxpayers on the web. Focusing first on content, the IRS
implemented the Content Upgrade Project (CUP) program by using
specialized teams across the agency to enhance the online
experience for individuals, small businesses, large
corporations, nonprofit organizations and tax
professionals. Results show an increase in traffic to the
services promoted, improved customer satisfaction for specific
sections, and a decline in visitors immediately abandoning these
areas of IRS.gov. By leveraging its internal partnerships
and the momentum created by the success of the CUP program, the
agency has set out to drive the massive project of
transforming IRS.gov.
-
U.K.
Winner: The Stoke City Council set out to
transform the citizen experience by implementing new engagement
initiatives, including a digital newsletter that grew to over
40,000 subscribers in 10 months, a new website interface, an IT
mentorship program and ongoing infrastructure
improvements.
Communicator of the
Year: Recognizing the individual communicator making a
marked difference in the way their organization interacts and
communicates with citizens.
-
Joe Ellickson, City of
Saint Paul Department of Public Works
Since joining the City of Saint Paul's Department of Public Works,
Joe has been working tirelessly to enhance the City's internal and
external communications. By leveraging mobile technology, in
addition to innovative communications tactics like list
segmentation, Joe helped the Saint Paul Public Works Department
reach new audiences and better their citizen
experience.
Creative Use of Digital Citizen
Engagement: Recognizing organizations using digital
engagement in creative ways, including a unique campaign purpose,
unusual and effective content, or exceptional method of engaging
citizens.
Winners:
-
San Francisco Municipal Transportation
Agency: Recognized for creative use of
text messaging to engage citizens in a local construction project
overhauling a two-mile stretch of urban highway.
-
Indiana Bicentennial Commission: Recognized for transforming the online presence
of the Commission by combining social media and e-newsletters with
timeliness and reach.
-
U.S. Food & Drug Administration: To
celebrate FDA's Year of Clinical Trial Diversity, the Office of
Minority Health launched the #ClinicalTrialsChampion campaign in
June 2016 to raise awareness about the need for diversity in
clinical research.
-
U.K.
Winner: Southampton City Council: For an innovative
technology-based approach to publishing statutory notices and
driving up citizen engagement with them.
Enhanced Public
Awareness: Recognizing organizations achieving significant
success informing and engaging citizens with their digital strategy
to drive changes in behavior or inspire action.
Winners:
-
City of Oakland Economic & Workforce
Development Department: Recognized for
enhancing digital communications and design and doubling its
audience, which now receives important information on inclusive
economic development, equity, arts and culture.
-
Alabama Department of Conservation and Natural
Resources: Starting with few subscribers
to their communications, the Alabama Department of Conservation and
Natural Resources used strategic digital communications to reach an
audience of over 400,000 citizens.
-
VA Center for Health Equity Research and
Promotion (CHERP): By using detailed
analytics on its communications tactics, CHERP was able to grow its
subscribers by nearly 4,000 percent. The new traffic brought more
engagement with the work and greatly contributed to enhancing
outcomes.
-
U.K. Winner: U.K.
Space Agency: Recognized for raising public awareness of astronaut
Tim Peake's mission to the International Space Station and
inspiring a new generation of STEM (science, technology,
engineering and math) students. With new digital platforms,
including a series of e-bulletins and a microsite dedicated to
learning resources, the campaign engaged around 10,000 schools and
over a million young people, giving them a chance to explore career
prospects in STEM fields.
Improved Citizen Involvement:
Recognizing organizations achieving significant success in
increasing community contributions with their digital strategy.
Winners:
-
City of Sacramento Volunteer Program: Through the use of strategic digital
communications, the program was able to increase volunteer hours by
29,420 hours with an estimated value of $693,135 in donated
services.
-
Minnesota Department of Human Services Office of
Inspector General: By creating a new way
to post important documents for citizens on programs it licenses,
including licensing actions and maltreatment investigations, the
department increased citizen awareness and drove new traffic to the
website.
-
U.S. Department of Agriculture: The USDA's National Resources Conservation
Service (NRCS) advanced a citizen-centric culture with two new
innovative and efficient IT solutions: an online portal for
farmers, ranchers and private landowners and a service developed to
validate identity for the new portal.
-
U.K. Winner: Foreign
and Commonwealth Office: Ahead of the
2015 General Election, just 106,000 overseas British citizens were
registered to vote. The Electoral Commission set an ambitious
target to more than double the number of registered overseas voters
in advance of the EU referendum. With a targeted and multi-channel
global communications campaign, the Foreign and Commonwealth Office
leveraged digital channels and monitored metrics for continual
optimization, supporting the Electoral Commission to get 258,246
British expats to register online between January 2016 and the
registration deadline - a 114 percent increase on 2015
figures.
Promoted & Transformed
Services: Recognizing organizations achieving significant
success via digital services as a part of their citizen
experience-focused digital strategy.
Winners:
-
Oakland County, Michigan Government: By initiating a "Map of the Month" program,
Oakland County engaged the public in a unique way using the latest
GIS technologies.
-
Mississippi Secretary of State's Office: By implementing new
automated systems, the Agency immediately experienced a high volume
of online filings and a decrease in paper filings. The Secretary of
State's website experienced more than 10 million hits in 2015,
which represents a 348 percent increase in website traffic since
the Agency started moving toward becoming paperless.
-
U.S. Census Bureau: The U.S. Census Bureau wanted to make its highly
valuable data easier to use, so it rolled out the CitySDK, a
software development kit. This initiative was in an effort to not
only build a better product but also build a community to make data
easier to use, and improve the feedback loop between the public and
the Census Bureau.
-
U.K.
Winner: Nottinghamshire County Council: By implementing a digital
portal for owners to register their vehicles to their address, the
council has put digital measures in place to help reduce
cross-border usage of recycling facilities. Out-of-county waste and
recycling disposal is estimated to cost Nottinghamshire residents
£1 million a year. With a multi-pronged approach to communications
- focused on leveraging digital power - the council has already
achieved over 60 percent of its online registration target for
2016-17.
About GovDelivery
GovDelivery empowers government to create better lives for more
people. More than 1,800 organizations worldwide use the GovDelivery
platform and network to inform and engage over 120 million people.
GovDelivery is the only digital marketing platform built
exclusively for public sector organizations in order to promote
usage of services, enhance public awareness, and increase the
contributions and involvement of citizens in communities.
GovDelivery is an Actua (Nasdaq:ACTA) company. For more information
visit www.govdelivery.com. Follow us on
Twitter @govdelivery or facebook.com/govdelivery.
Media Contact:
Madeline O'Phelan
Sr. Marketing Communications Manager
E: madeline.ophelan@govdelivery.com
P: 651.341.3878
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: GovDelivery via Globenewswire
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