Grey Healthcare Group Acquires strategie & kommunikation gmbH, one of Germany's Premier Healthcare Communications Companies
2004年7月16日 - 7:33AM
PRニュース・ワイアー (英語)
Grey Healthcare Group Acquires strategie & kommunikation gmbH,
one of Germany's Premier Healthcare Communications Companies
Leading the German Market in Partnership with Grey Healthcare
Cologne NEW YORK, July 15 /PRNewswire-FirstCall/ -- Grey Healthcare
Group (GHG), the fifth largest healthcare communications company in
the world, acquired strategie & kommunikation (s&k), a full
service medical education company and one of the leading and most
respected healthcare companies in Germany. Strategie &
kommunikation, now s&kGrey, specializes in medical education
with deep oncology experience. The Freiburg, Germany-based company
retains its management team: Joachim Herchenhan, CEO, and Olaf H.
Just, Managing Director. s&k, established in 1985, has worked
with some of the world's top pharmaceutical companies, including
Amgen, Aventis, Aventis Pasteur MSD, Boehringer Ingelheim, Bristol
Myers Squibb, Hoffmann-La Roche, Pfizer/Pharmacia,
Sanofi-Synthelabo, and Teva Pharma. The deal was 100% cash. Terms
were not disclosed. Germany is the third largest pharmaceutical
market, with more than euro 20 billion ($24.6 billion US) in sales.
The acquisition follows GHG's 2003 purchase of Darwin, the
Oxfordshire, UK-based medical communications company specializing
in oncology and hematology. s&kGrey will partner with Grey
Healthcare Cologne to deliver clients creative brand marketing and
well-integrated medical education programs, especially in Germany
and German-speaking Europe. The combination of s&kGrey and Grey
Healthcare Cologne brings the GHG German offices into the top 3.
"GHG is committed to expanding its European medical education
capabilities through organic growth and strategic acquisitions like
s&k. Medical education is one of the most significant sectors
of pharmaceutical marketing, and we are now one of the leading
players in Germany," says Lynn O'Connor Vos, CEO and President of
Grey Healthcare Group. "We're proud to offer one of the strongest
med ed networks in the industry to our clients around the world."
"Being part of the Grey worldwide network offers us the chance to
dramatically expand our business and offerings, and to broaden our
oncology expertise," adds Joachim Herchenhan, CEO of s&kGrey.
Headquartered in New York, GHG comprises 10 companies with 42
offices in 16 countries. It provides an extensive array of
integrated services in support of brand acceleration and sales,
including branding, advertising, CME and medical education,
direct-to-consumer/direct-to-patient communications, managed
markets, e-marketing, consumer healthcare research, and contract
sales. GHG is a wholly-owned partner company of GGG (NASDAQ:GREY),
the world's seventh largest holding agency. DATASOURCE: Grey
Healthcare Group CONTACT: Wendy Hauser, Dir, Corp Comm, GHG Inc.,
+1-212-886-3058,
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