The World's Most Rugged + Versatile Camera
Delivers Thrilling On-Board + Trackside Content for Premier
Motorsports Series
SAN
MATEO, Calif., Sept. 27,
2023 /PRNewswire/ -- Today, GoPro (NASDAQ:
GPRO) announced new, exclusive partnerships with several premier
motorsports series, including MotoGP™, AMSOIL®
Championship Off-Road, Pro Motocross Championship, Formula DRIFT,
Nitrocross and FIA Karting World Championship. Now, GoPro is the
official mountable, wearable action camera of this stellar lineup
of racing series.
Fans will get fresh, new content and immersive experiences—from
twists and turns and highspeed drifts to triple jumps and checkered
flags—all the action from perspectives only a rugged, durable GoPro
camera is capable of capturing. Each series will feature GoPro
content across their social media channels, in broadcasts, and
throughout the race season, fans and customers will have
opportunities to connect with GoPro on-site at select live
events.
Highlights of the new partnerships include:
- MotoGP: The pinnacle of motorcycle racing. Fans will get
new, incredibly high-resolution perspectives, including a
multi-angle GoPro HERO12 Black on-board lap preview of each track,
and GoPro will be a title sponsor of a Grand Prix in 2024.
- AMSOIL Championship Off-Road: A thrilling,
high-octane off-road racing series featuring powerful trucks
battling fender-to-fender and jumping, crashing, and rolling
through mud and dirt. GoPro cameras are mounted inside the trucks
on the drivers' roll bars, on the dash, and in unique exterior
locations, capturing some of the wildest GoPro content on four
wheels.
- Pro Motocross Championship: Showcases organized chaos
and skillful riding through grueling race tracks, challenging
rhythm sections, and huge jumps, featuring epic rider POV captured
on chest-mounted GoPro HERO11 Black Mini and GoPro HERO12 Black
cameras from every event in the US series.
- Formula DRIFT: The professional drifting competition
will release a new video series, GoPro Chase for the
Championship, filmed entirely on GoPro HERO12 Black and GoPro
MAX cameras mounted inside and on the cars. The video series
follows the top drivers on the hunt for the championship title. And
AdamLZ, GoPro ambassador and YouTuber, shares some sideways action
as he battles for race wins.
- Nitrocross: Delivers the thrill of rally car racing, in
short form, on purpose-built tracks with massive jumps and banked
turns. Front and rear-facing GoPro cameras are mounted inside and
outside the cars to capture the close racing action. The series
also features GoPro skate athlete Leticia Bufoni as she launches
her racing career competing in the series' side-by-side
category.
- FIA Karting World Championship: Karting is how many of
the world's top professional race car drivers got their start. Fans
will experience on-board POV from the races through GoPro HERO12
Black and GoPro MAX cameras and have opportunities to interact with
GoPro products and staff at featured events.
GoPro is the ultimate motorsports camera with the mounting
versatility and ruggedness to capture unique perspectives and
impossible angles. GoPro's award-winning HyperSmooth video
stabilization and durable, waterproof design deliver immersive
footage, even in the most challenging conditions.
"These events provide the ultimate proving grounds for the
durability and quality of the entire line of GoPro products like
GoPro MAX and the new GoPro HERO12 Black cameras," says GoPro Vice
President of Global Marketing and Communications Rick Loughery. "Racing is a part of our
heritage, and only GoPro can deliver the immersive experiences race
fans crave. We look forward to enhancing the way fans engage with
each series while expanding our presence among core motorsports
customers."
About GoPro, Inc. (NASDAQ: GPRO)
Founded in 2002,
GoPro helps the world to capture and share itself in immersive and
exciting ways.
For more information, visit GoPro.com. Open roles can be found
on our careers page. Members of the press can access official logos
and imagery on our press portal. GoPro customers can submit their
photos and videos to GoPro Awards for an opportunity to be featured
on GoPro's social channels and receive gear and cash awards.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.