Forrester Appoints Technology Marketing Expert Cory Munchbach To Its Board
2024年6月4日 - 5:05AM
ビジネスワイヤ(英語)
Forrester (Nasdaq: FORR) today announced the appointment of
BlueConic CEO Cory Munchbach to its board, effective June 1, 2024.
At BlueConic, a leading customer data platform, Cory works with
Fortune 500 companies to help them navigate the ongoing challenges
of the post-cookie, privacy-first era.
A recognized thought leader, Cory is known for her ability to
decipher the complexities of customer engagement in the digital
age. Before joining BlueConic, she was an analyst at Forrester,
where she covered business and consumer technology trends and the
fast-moving marketing tech landscape. A sought-after speaker and
industry voice, Cory’s work has been featured in Ad Age,
AdExchanger, Adweek, The Drum, Financial Times, Forbes, Raconteur,
VentureBeat, and Wired. Her leadership philosophy emphasizes the
importance of an exceptional customer experience alongside a
world-class platform to transform how people and businesses
interact, using relevant data to create resonant experiences.
A lifelong Bostonian, Cory has a bachelor’s degree in political
science from Boston College and volunteers at philanthropic
initiatives in the Greater Boston community.
“Cory has spent her career at the intersection of marketing
strategy and technology,” said George F. Colony, Forrester’s
chairman and chief executive officer. “As a former analyst at
Forrester, she guided chief marketing officers as they transformed
their companies to be more digital and social in response to their
customers’ needs. She was a proponent of building scientific
marketing approaches focused on acquiring net new customers and
retaining existing ones. Given Forrester’s expertise in serving B2B
marketing, sales, and product leaders, Cory’s background will be an
important asset on the board. In addition, her operational
experience as a chief executive officer will help Forrester
continue to bolster its Forrester Decisions portfolio and
accelerate its go-to-market strategy. I am excited to welcome Cory
to our board and confident that she will provide valuable
perspective to help Forrester drive contract value growth.”
“Joining Forrester’s board is both an incredible privilege and
an opportunity to contribute to a company whose insights have
shaped the technology landscape,” said Cory. “I am thrilled to
bring my experience in the world of customer data, customer
experience, and all things marketing technology to bear as
Forrester continues leading the way in the customer-obsessed
insights and solutions that companies need to be bold at work.”
With the appointment of Cory, the Forrester board includes eight
directors, seven of whom are independent.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240603807384/en/
Shweta Agarwal sagarwal@forrester.com
Forrester Research (NASDAQ:FORR)
過去 株価チャート
から 5 2024 まで 6 2024
Forrester Research (NASDAQ:FORR)
過去 株価チャート
から 6 2023 まで 6 2024