Forrester Opens Nominations For Its 2024 EMEA B2B Awards
2024年4月2日 - 6:30PM
ビジネスワイヤ(英語)
Awards recognise B2B organisations that fuel
revenue growth through strong marketing, sales, and product
alignment
Forrester (Nasdaq: FORR) today opened calls for nominations for
its 2024 B2B Return On Integration (ROI) Honours and B2B Programmes
Of The Year (POY) Awards. These awards will recognise B2B
organisations based in Europe, Middle East, and Africa (EMEA) for
functional excellence and outstanding achievements in aligning
marketing, sales, and product — the B2B growth engine — to improve
customer experience and drive revenue growth.
Nominations for both award categories are open to organisations
of all sizes. B2B leaders across EMEA — including chief marketing
officers, chief sales officers, chief product officers, and other
marketing, sales, and product leaders — are invited and encouraged
to apply. To be eligible, programmes need to be developed in and by
leaders and teams based in EMEA.
The nomination criteria for the two awards are as follows:
- B2B Return On Integration (ROI) Honours. These awards
showcase organisations that have achieved strong cross-functional
alignment across marketing, sales, and product functions — to
increase customer value, improve company performance, and drive
revenue. Organisations that demonstrate how they are using
technology to support shared or interlocked go-to-market processes
are encouraged to apply.
- B2B Programmes Of The Year (POY) Awards. These awards
recognise excellence within marketing, sales, and product functions
in areas including demand and account-based marketing, the partner
marketing ecosystem, portfolio marketing, marketing operations,
sales, product management, and customer engagement. To apply, an
organisation must demonstrate how it implemented a modern,
customer-focused strategy, process, or initiative to help the
company drive revenue growth.
Companies can visit here to review complete award nomination
criteria and submit an entry for Forrester’s B2B ROI Honours and
POY Awards in EMEA. The deadline to submit a nomination for these
awards is May 21, 2024.
“Forrester’s B2B Awards recognise organisations that have made
outstanding achievements and achieved strong cross-functional
alignment throughout EMEA,” said Forrester VP, Research Director
Paul Ferron. “Organisations that recognise the value of alignment
are better equipped to navigate complex buyer dynamics and deliver
exceptional customer experiences.”
Award recipients will be recognised at Forrester’s B2B Summit
EMEA, being held in London and digitally, October 7–9, 2024.
Resources:
- Learn more about Forrester’s B2B EMEA ROI Honours and B2B POY
Awards criteria, including how to apply.
- Discover Forrester’s 2024 predictions for B2B marketing, sales,
and product leaders.
- Learn more about Forrester Decisions for B2B Marketing
Executives, B2B Sales, and Product Management.
- Learn more about Forrester’s Awards.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the centre of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
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Press Hannah Segvich hsegvich@forrester.com
Forrester Research (NASDAQ:FORR)
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