Forrester: For Firms To Extract The Most Value From Their Tech Investments, IT And Business Strategies Must Be In Lockstep
2024年1月16日 - 11:00PM
ビジネスワイヤ(英語)
As economic conditions improve, Forrester (Nasdaq: FORR)
estimates that global tech spending will increase at a faster rate
and will reach $4.7 trillion in 2024. This increased spending,
combined with highly competitive markets, will put even more
pressure on technology leaders to provide IT capabilities that help
drive their firm’s growth agenda while managing costs and
increasing efficiencies. Unfortunately, disconnected IT strategies
often jeopardize the positive impact that IT teams can have on
revenue, profit, customer satisfaction, and employee
engagement.
Forrester’s high-performance IT research recognizes that every
organization is unique and that a one-size-fits-all approach to IT
doesn’t exist. Instead of forcing technology leaders to follow a
predetermined IT maturity path or adopt practices that are too
advanced for their organization, high-performance IT enables
leaders to determine the appropriate mix of IT capabilities
required to achieve business outcomes. As a result, leaders can
boost business performance with the right technology investments
for their company.
Forrester’s high-performance IT research is built upon three
guiding principles:
- Alignment. Ensure tight alignment across business and IT
strategies, with both centered on driving customer value. Companies
that align deliver better revenue and profitability growth.
- Trust. Build trust through security, privacy, and
resilience to fuel long-term success. Companies with high levels of
trust see customers buy more products and services.
- Adaptivity. Rapidly move technology, capital, and people
to respond to market changes. Adaptive companies outperform their
peers by more rapidly seizing on market changes.
To help leaders craft the right portfolio of capabilities,
Forrester has identified four common high-performance IT
“styles”:
- Enabling. Enabling teams and their business partners
prioritize capabilities that efficiently stabilize, operate, and
protect the business — and then consistently deliver on the
promises made to create trust.
- Cocreating. Cocreating teams collaborate on product and
experience delivery with a focus on skills such as agile
development, DevSecOps, and product management. They take advantage
of technology partnerships to acquire new skills, which in turn
help develop, deliver, and operate new products and platforms.
- Amplifying. Amplifying teams harness advances in
automation, artificial intelligence, and analytics to streamline
processes, deliver insights, and optimize business outcomes around
areas such as sales, inventory costs, and customer
experiences.
- Transforming. Transforming teams tap into new technology
opportunities to accelerate the business in new directions. This
style requires a strong understanding of customer needs and tight
interaction with the business, built from established mutual trust
and tight organizational alignment. Also, adaptivity is highly
valued to quickly shift capital, people, and technology to stay
ahead of the changing market.
“More than ever, businesses are looking to their IT teams to
drive growth,” said Sharyn Leaver, chief research officer at
Forrester. “However, misaligned IT strategies don’t deliver
business results. Forrester’s high-performance IT research
encourages leaders to anchor their IT strategy to business
strategy. It is designed to help technology executives align their
budget investments, operating model, and leadership approach to
business priorities and readily adapt to changing market
conditions.”
Resources:
- Read Forrester’s blog High-Performance IT Continuously Improves
Business Results Through Great Technology to learn more.
- Read the Forrester report High-Performance IT to learn how to
drive business results through technology investments (client
access required).
- High-performance IT and related research is available to all
Forrester Decisions and Forrester Market Insights clients.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients.
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version on businesswire.com: https://www.businesswire.com/news/home/20240116689087/en/
Ira Kantor ikantor@forrester.com
Forrester Research (NASDAQ:FORR)
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