DBRN The Dress Barn, Inc. (MM)

DULUTH, Minn., July 31 /PRNewswire/ -- maurices makes fall shopping the perfect opportunity for you to express your own personal style. A unique assortment of fashionable and affordable apparel allows customers to select items that best represent their individuality. "maurices is dedicated to offering fashion-forward clothing options for hanging out at home, going out for a night on the town and looking great at work," said Lisa Rhodes, executive vice president and chief merchandising officer at maurices. "Our main goal has always been to provide customers with enough options to express their individual personality, and the fall collection speaks to girls who like a little edge, girls who like a more sophisticated look and everyone in between." Menswear-inspired looks are an important trend this fall and maurices has interpreted them with a feminine twist. It's all about borrowing from your boyfriend's closet -- layer in feminine pieces to make his style all of your own. Vests paired with a ruffle top and pencil skirt are a sure win as you head to the office. Or simply layer a rocker screen tee with an edgy vest and a dark denim trouser for a night on the town. Team up a grandpa cardigan and a lace cami with a high-waist belt and leggings to achieve a trendy vibe. The must-have accessory for the season is the crinkle scarf. Brighten up a casual or dressy style creating an effortless and fashionable look that anyone can wear anytime and in many different ways. The crinkle scarf is truly the most versatile accessory of the season. With a focus on style and personality, maurices launches "sass-itude" a delicious new fragrance! The perfume features luscious green apple and tropical fruits paired with raspberry and warm vanilla. Rhodes states, "It is our own unique fragrance that was developed and inspired with our customers in mind." Look for the new fragrance to be sold exclusively in maurices stores beginning in August. About maurices Established in 1931, maurices is wholly owned by dressbarn, inc. (NASDAQ:DBRN). maurices is the leading small town specialty store and authority for the savvy, fashion-conscious customer with a twenty-something attitude. Today, maurices operates over 650 specialty stores in 43 states and is continuing to grow with an estimated 50 store openings annually in the coming years. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. Visit http://www.maurices.com/ for additional store and career information. DATASOURCE: maurices CONTACT: Jamie Paster of GolinHarris, +1-212-373-6018, , for maurices Web site: http://www.maurices.com/

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