CMGE Launches Open Beta Testing for 3D RPG Mobile Game "New Legend of Sword and Fairy"
2015年4月10日 - 8:12PM
China Mobile Games and Entertainment Group Limited ("CMGE" or the
"Company") (Nasdaq:CMGE), the largest publisher and a leading
developer of mobile games in China, today announced that it has
launched open beta testing for its 3D RPG mobile game "New Legend
of Sword and Fairy" on April 9, 2015 for both Android and iOS
platform. On the first day of launch, gross billings for "New
Legend of Sword and Fairy" surpassed RMB10 million and was ranked
number 12 on iOS' popularity rankings in China. Big platforms such
as Qihoo and Baidu put this game in recommendation areas of their
distribution channels.
"New Legend of Sword and Fairy" was authorized by and
co-developed with Softstar Technology. The strong performance on
its first day proves not only that the IP, which embodies classical
Chinese culture, still resonates with players 20 years after its
creation, but also demonstrates the strength of CMGE's game
development, publishing and operations capabilities. In order to
bring players the most original experience, Mr. Yao Zhuangxian, the
creator of "New Legend of Sword and Fairy", personally participated
in the design of the characters, game scenes and game-play. CMGE
also conducted extensive marketing activities through numerous
channels such as Sina Weibo, Tencent News, Youku and iQIYI as well
as issuing many TV advertisements.
"I am very excited to see another powerful addition to our
growing mobile game portfolio," commented Xiao Jian, the chief
executive officer of CMGE. "We expect that "New Legend of Sword and
Fairy" will be yet another blockbuster, evidencing the success of
our IP strategy."
About CMGE
CMGE is the largest publisher and a leading developer of mobile
games in China with integrated capabilities across the mobile game
value chain. Its fully integrated capabilities include the
development, licensing, publishing, distribution and operation of
mobile games, primarily in China. Its social games are mainly
developed for Android and iOS-based smartphones. CMGE's extensive
distribution network includes its proprietary Game Center
application, handset pre-installations, application stores and web
platforms and mobile network operators. The offices are
in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and
Hong Kong. The Company's stock is traded on NASDAQ under the symbol
CMGE. For more corporate and product information, please visit
CMGE's website at http://www.cmge.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. CMGE
may also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange
Commission, in its annual report to shareholders, in press releases
and other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that
are not historical facts, including statements about CMGE's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: CMGE's growth strategies as well as
business plans; its future development, results of operations and
financial condition; its ability to continue to develop new and
attractive products and services; its ability to continue to
develop new technologies or upgrade its existing technologies; its
ability to attract and retain users and customers and further
enhance its brand recognition; the expected growth of and trends in
the mobile game industry in China; PRC governmental policies
and regulations relating to the mobile game industry in China;
and competition in the mobile game industry. Further information
regarding these and other risks is included in CMGE's annual report
on Form 20-F for the year ended December 31, 2013 and
other documents filed with the Securities and Exchange
Commission. All information provided in this press release and
in the attachments is as of the date of the press release, and CMGE
undertakes no duty to update such information, except as required
under applicable law.
CONTACT: For investor and media inquiries, please contact:
China Mobile Games and Entertainment Group Limited
Tel: +852 2700 6168
E-mail: ir@cmge.com
(MM) (NASDAQ:CMGE)
過去 株価チャート
から 5 2024 まで 6 2024
(MM) (NASDAQ:CMGE)
過去 株価チャート
から 6 2023 まで 6 2024