CLRK Color Kinetics Incorporated (MM)

BOSTON, Feb. 15 /PRNewswire-FirstCall/ -- Color Kinetics Incorporated (NASDAQ:CLRK), a leading innovator of LED lighting systems and technologies, marks its 10th year in business with the debut of a new corporate identity -- encapsulating its growth from a pioneering start-up to a strong and influential leader in the lighting industry at large. (Photo: http://www.newscom.com/cgi-bin/prnh/20070215/CLTH049 ) "Color Kinetics has been credited for sparking the beginning of a lighting industry transformation back in 1997, and in many ways our original corporate identity embodied the spirit of defying convention. Since that time, performance and application trends indicate that LED technology is integral to the future of lighting -- not a passing fad -- and our company's role and influence have grown in parallel," said Bill Sims, President and CEO, Color Kinetics. "We've proven ourselves a dominant player in an increasingly important category, and this in turn guided the creation of our bold new mark." In its first ten years, Color Kinetics has enabled more intelligent LED lighting installations around the globe than any other company, including major international landmarks, skyscrapers, TV sets, feature films, hotels, casinos, retail stores and events. The company has shipped nearly two million LED lighting devices worldwide, sold or licensed its technology to dozens of companies within and beyond the lighting industry, contributed to the creation of industry standards, and worked alongside government agencies to promote the advancement of LED technology. Color Kinetics invented complete, integrated systems for LED lighting that have become a widely adopted standard. By refining its corporate identity to better match its leadership position, Color Kinetics aspires to broader recognition as one of the lighting industry's foremost businesses from technology to operations. "More than just a logo, our new corporate identity is the outward expression of our holistic growth and change, representing a number of programs we've initiated towards becoming 'best of the best' in technological innovation, quality, performance, price, service and support. We have led the intelligent LED lighting field since inception, and are now well positioned to drive the industry forward with a corporate identity that manifests our credibility, professionalism and strength to all key audiences." Color Kinetics' growth strategy entails a three-pronged approach across lighting system sales, OEM and licensing, with the goal to ultimately touch every application of intelligent LED illumination. "Though intelligent applications comprise a smaller portion of the market today, we believe that the declining costs of control will give rise to a future where all lighting becomes intelligent. If the source is inherently smart and the cost is comparable, there seems little reason for end users to choose 'on, off and dim' when they could have so much more," said Sims. Color Kinetics' new identity embodies the theme of duality -- particularly as it relates to the company's on-going expansion beyond color into white light markets. While color lighting today accounts for the majority of revenues, since entering the white light market in 2004 the company has introduced next-generation products with optimized LEDs and features, launched a line of simplified replacement lights, and increased its investment in product development to aggressively grow its stake in the market in 2007 and beyond. To visually express this business direction while preserving the importance of color lighting, the new corporate identity encompasses both color and white, and the word "Color" is de-emphasized in favor of "Kinetics," conveying market expansion while maintaining the concepts of fluidity and motion for which the company's lighting systems are known. Additionally, the mark blends literal and figurative by forming the letters "CK" while conjuring the image of light projection. Please visit http://www.colorkinetics.com/corp/identity/ for a Q&A with Bill Sims regarding Color Kinetics' new corporate identity. The new mark is available to media in digital formats upon request. About Color Kinetics Color Kinetics Incorporated (NASDAQ:CLRK) transforms environments through new, dynamic uses of light. Its award-winning lighting systems and technologies apply the benefits of LEDs as a highly efficient, long lasting, environmentally friendly, and inherently digital source of illumination -- reinventing light itself as a highly controllable medium. Color Kinetics also enables widespread adoption of LED lighting through OEM and licensing partnerships in diverse markets. The company is headquartered in Boston, MA with offices in the UK and China. More information is available at http://www.colorkinetics.com/. Color Kinetics is a registered trademark and the Color Kinetics logo is a trademark of Color Kinetics Incorporated. All other trademarks mentioned are the property of their respective owners. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Color Kinetics Incorporated's business that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that these statements involve risks and uncertainties, are only predictions and may differ materially from actual future events and results. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Annual Report on Form 10-K for the Twelve Months Ended December 31, 2005, File Number 000-50798, and most recent 10-Q, each as filed with the Securities and Exchange Commission. http://www.newscom.com/cgi-bin/prnh/20070215/CLTH049 http://photoarchive.ap.org/ DATASOURCE: Color Kinetics Incorporated CONTACT: Felicia Spagnoli, Media Relations, +1-617-701-2292, , or Justine Alonzo, Investor Relations, +1-617-701-2272, , both of Color Kinetics Incorporated Web site: http://www.colorkinetics.com/

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